SHEATH LLC

Despite Cutting Our Ad Budget By 50%, We Had Our Best Year Ever And Hit $3.6M ARR

Robert Patton
Founder, SHEATH LLC
$300K
revenue/mo
2
Founders
7
Employees
SHEATH LLC
from Woodland Park, CO, USA
started February 2014
$300,000
revenue/mo
2
Founders
7
Employees
market size
$26.3B
avg revenue (monthly)
$4.56M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
Discover what books Robert recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hello Again, this is Robert Patton, the Owner, and CEO of SHEATH LLC.

In case you didn’t know, SHEATH is a Men’s Dual pouch underwear that isolates the package, providing a unique comfort only known to those who have tried a pair. It has been described as having your boys floating on clouds or being held by angels.

No joke. We have over 20,000 Five Star Reviews and hundreds of thousands of pairs sold since 2013. We have many, many satisfied customers and influencers like Michael Malice (image below), and I am not just saying that, I wear SHEATH everyday. I am the CEO, but I am also a customer. Some of you will get that reference. We do have a women's line that is also extremely comfortable, but the men’s line is what started it all.

Most of our customers are health-conscious men and we primarily advertise to men from the working-class to royalty in Saudi Arabia and all over the world. We’ve sold to Congressmen and Senators and we even sold a pair to someone at the Vatican; the Pope? Who is to say? We have sold in over 113 countries and counting and grossed over 10 million in lifetime sales. Will you be our next customer or are you here to learn more about my...

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