Business Idea

Start A Pet Care Business

About

Starting a pet care business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell pet care services, or selling pet care services online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$223B
revenue (monthly)
$129K
starting costs
$20.6K
gross margin
40%
avg product price
$900
time to build
12 months
growth
Word of mouth
business model
Consulting
time investment
Side project
work from home?
Yes

About

Starting a pet care business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell pet care services, or selling pet care services online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$223B
revenue (monthly)
$129K
starting costs
$20.6K
gross margin
40%
avg product price
$900

 

time to build
12 months
growth
Word of mouth
business model
Consulting
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $63 $200
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $2,550
Specific Industry Expenses $0 $300
Total Startup Costs $6,199 $41,111

Successful Businesses

Business URL Rank
Embrace Pet Insurance Agency embracepetinsurance.com #75,584
Lap of Love International lapoflove.com #413,505
PetCareClub petcareclub.com #1,230,661
DoggieDashboard doggiedashboard.com #1,324,600
Microchip Search petmicrochiplookup.org #1,486,285
Precise Petcare precisepetcare.com #1,659,756
HOLISTIC PET CARE LLC holisticpetcare.com #2,184,935
Advance Pet Products advancepetproduct.com #2,467,353
ACES animal-care.com #2,770,127
Aussie Pet Mobile aussiepetmobile.com #2,848,719
PROfur profur.ca #2,923,795

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a pet care business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a pet care business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your pet care business are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a pet care business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.