Chrissie Lam

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Chrissie Lam is an American entrepreneur. Chrissie started Love Is Project in 2017 and is based in San Francisco.[1]

Chrissie Lam,  of Love Is ProjectChrissie Lam, of Love Is Project


Love Is Project


@L0veisproject (216 followers)


@loveisproject (26.5K followers)


Early Career

No early career info added yet...

Love Is Project

Chrissie started Love Is Project in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Love Is Project?

I worked in concept design for 12 years before founding Love Is Project, for brands like Abercrombie & Fitch and American Eagle Outfitters.

Perfection isn’t the goal. Test and execute things, and then adjust.

In 2012, I left corporate fashion with a mission of working with artisans around the world to create products and connect them to brands for market access. I connected artisans and brands in a consulting capacity for a few years before launching Love Is Project as a standalone brand in 2017.

My "AHA!" moment came when visiting the Maasai mums in Ngong. I was inspired by the colors of their tribe, so I designed a simple LOVE bracelet with the equally simple goal of helping to create jobs for their community.


With that bracelet in hand on a flight to Russia, I asked two strangers from Uzbekistan and Kyrgyzstan what love meant and profiled them on Instagram. What started as a personal travel project transformed into a viral social media campaign.

With the grassroots support of influencers spreading the word, it validated the concept and product-market fit and convinced me to make it a stand-alone brand. We had posts about the love bracelet attracting up to 240,000 likes on Instagram.

I was thrilled to see Anne Hathaway wearing her own Love Rainbow bracelet in the June 2018 cover story of Glamour magazine. My friend texted me about it. Of all the ways in the world to find out a major fashion magazine had an A-list star wearing it. Needless to say, it was a total surprise. We just made a thank you video for Anne from the Maasai kids in Kenya and hoping she gets to see it!

We’ve had other notables wear and post about the bracelet, such as: designer, Steven Alan; fashion bloggers, Jessica Stein & Shay Mitchell; actress, Bella Thorne.

Anne Hathaway rocking our bracelet!

French influencer @Ivan.Kricak with his dog Pablo

With the success of our early corporate partnerships with American Eagle Outfitters and Whole Foods, I knew the Love Is Project could be a powerful stand-alone brand. By harnessing the meaning of LOVE, we could create economic opportunities for thousands and empower millions more around the world.

Leaving a stable corporate job was initially scary, and it has had its ups and downs over the years—but it has also enabled me to merge my passions for design and development together into a new category of fashion philanthropy.

I’ve been able to take ownership and drive the vision of my brand forward, as opposed to trying to change an industry from within. In the past two years, I’ve learned more than I thought possible, and have become involved in every aspect of the business.


It hasn’t been all roses and sunshine, but my background in fashion design and extensive travel (I’ve visited 104 countries!) prepared me for entrepreneurship. Travel has made me adaptable, curious, and resourceful, and enabled me to find inspiration anywhere.

My skills in photography and trend forecasting help me style photoshoots, and my experience in merchandising showrooms gives me an edge when creating visual displays at trade shows. As a hard-charging New Yorker for 18 years, I’m used to getting things done.

Source [1]



Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater