Love Is Project

Selling $1.2M Love Bracelets For A Good Cause

January 24th, 2019
Chrissie Lam
Founder, Love Is Project
$200K
revenue/mo
1
Founders
2
Employees
Love Is Project
from San Francisco, California, USA
started January 2017
$200,000
revenue/mo
1
Founders
2
Employees
market size
$258B
avg revenue (monthly)
$167K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Shopify Payments, Dropbox, LinkedIn
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Chrissie recommends to grow your business!

Hello! Who are you and what business did you start?

Hi! I’m Chrissie Lam, the founder of Love is Project.

We’re best known for our bright red LOVE bracelets—but what you might not know is that we’re different than your average jewelry company, because we’ve utilized a “Pay It Forward” business model that’s created 1,200+ jobs for female artisans around the world. Our ethical supply chain of love has literally changed the economics of developing communities from Kenya to Guatemala and touched the lives of families from Vietnam to Ecuador.

Each LOVE bracelet is carefully crafted using traditional techniques and materials that reference their unique cultures of origin, but still have a worldwide appeal. Since launching as a stand-alone brand two years ago, we’ve generated over $1.2 million in revenue.

We've also been featured on the cover of Glamour (on Anne Hathaway’s wrist), in Refinery29 and Sorry, you need to login and/or become a member to view the rest of this content.

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