Love Is Project

How We Increased Our Revenue 50% And Landed A Spot On The Today Show

Chrissie Lam
Founder, Love Is Project
$200K
revenue/mo
1
Founders
2
Employees
Love Is Project
from San Francisco, California, USA
started January 2017
$200,000
revenue/mo
1
Founders
2
Employees
market size
$258B
avg revenue (monthly)
$167K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Shopify Payments, Dropbox, LinkedIn
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Chrissie recommends to grow your business!

Hello again! Remind us who you are and what business you started

Hi! I’m Chrissie Lam, the founder of Love is Project--a sustainable and ethical jewelry brand that creates jobs for artisan women in developing countries. You might remember me from my first Starter Story a little over a year ago.

Love is Project is best known for the LOVE bracelet—a bright red, beaded bracelet made by female artisans in Kenya. Our customers appreciate handmade goods that honor traditional techniques and materials, as well as the universal message of love that we promote. They also are moved by our “Pay It Forward” business model that has provided artisans in underserved communities with sustainable income--ensuring they can secure adequate funds for housing, food, and education.

Since launching three years ago, we’ve surpassed $2 million dollars in sales which allowed us to reinvest and expand operations into several more countries, in turn empowering hundreds of more female artisans in developing areas of the...

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