6 Tips For Starting A Successful Jewelry Product (2025)
Want to start your own jewelry product? Here are some tips you should know:
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a jewelry product:
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#1: Chrissie Lam, founder of Love Is Project:
We chatted with with Chrissie, founder of Love Is Project ($200K/month). In our interview, Chrissie says:
Perfection isn’t the goal. Test and execute things, and then adjust.
Additionally:
My business is truly a labor of LOVE. You have to be all-in and you can’t do anything halfheartedly. The hustle is real and overwhelming. It pays to be focused, keep evolving and iterating, and don’t be afraid.
Read the full interview ➜
#2: Chrissie Lam, founder of Love Is Project:
We chatted with with Chrissie, founder of Love Is Project ($200K/month). In our interview, Chrissie says:
Focus on your core business and core competencies.
Read the full interview ➜
#3: Lizzy Klein, founder of mazi + zo:
We chatted with with Lizzy, founder of mazi + zo ($5K/month). In our interview, Lizzy says:
My most helpful habit is straight-up planning. At the end of each workday, I plot the next day’s activities on an actual calendar. Adding a task with a time block assures there’s enough time for my top priorities. If the day starts looking too tight, I reschedule meetings/workouts/whatever to stay focused on what’s important.
Additionally:
Test on the cheap! You can build a pre-sale page and run inexpensive google ads to see if anyone bites. By “pre-sale”, I mean, anything that requires a customer to commit to your brand tangibly. You might collect email addresses, credit card numbers, time, or something else from them that’s more than a “like”.
Read the full interview ➜
#4: Lizzy Klein, founder of mazi + zo:
We chatted with with Lizzy, founder of mazi + zo ($5K/month). In our interview, Lizzy says:
Remember: be open to everyone’s ideas.
Read the full interview ➜