Chris Koerner


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Chris Koerner is an American entrepreneur. Chris started Send Eats in 2019.[1]

Chris Koerner, founder of Send EatsChris Koerner, founder of Send Eats

Company

Send Eats

Twitter

@serialtrep (51.9K followers)

Instagram

@chris.koerner (390 followers)

Career

Early Career

No early career info added yet...

Send Eats

Chris started Send Eats in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Send Eats?

I have a friend that sells delicious bread in grocery stores here in Dallas, TX. His customers had been requesting he sell online for years, but he didn’t have the time or the know-how to make it happen. One day we were having lunch and I said something to the effect of, “You know what Keith, let me launch an online store for you. Don’t pay me anything, because I really want to see if this works. If it works, then maybe you can give me a percentage of online sales, and if it doesn’t then no harm no foul.”

A week or two later his site went live and orders started coming in. It wasn’t a big amount of orders, but it was enough to positively affect his profitability. Then COVID-19 hit and the lockdowns began. His sales increased 8-10x almost overnight and we were shipping hundreds of loaves per day. That was the moment I knew we had a scalable business on our hands.

The initial idea was to help food brand owners ship their products online. We soon realized that the opportunity to help existing brand owners fulfill their products was much, much greater. At this time, I called up my good friend and cousin, Kirk. Kirk was a digital marketing pro and had recently started and grown the largest online disc golf store in the world. Kirk was on board that we needed to scale this idea and we were off to the races.

We then started to find our clients. In the beginning, we really tested the local market by going to Whole Foods and making a note of all the products that were marked as made locally (by the red label). We just emailed them all, reaching out, explaining who we were, and offering our services. We then posted in a Facebook group for entrepreneurs that generated a feature that was emailed to thousands that then got us our first “real customer” Lewis Road Creamery.

Choosing a name was fun and frustrating. We felt it was important to go with a .com URL so we mapped out some keywords around our sector and then I just hit the domain searches. I kept looking and then finally on a whim I checked sendeats.com, not expecting it to be available. When it was, I knew we had to go with it and Sendeats was born.

how-we-started-a-385k-month-order-fulfillment-service-for-ecommerce-brands
Taking bread from the bakery to our small warehouse

how-we-started-a-385k-month-order-fulfillment-service-for-ecommerce-brands
Taking bread orders to the post office

how-we-started-a-385k-month-order-fulfillment-service-for-ecommerce-brands
I loved getting my kids involved in the process

Source [1]

References

Contributors

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