The 6 Best Referral Tools For Small Business [2025]

Pat Walls

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Updated: April 14th, 2025

Referral is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular referral tools.

Here they are:

1. ReferralCandy

Referral marketing programs for online stores of all shapes and sizes.

Additional details about ReferralCandy:

Pricing: Freemium
Twitter: @ReferralCandy
Website: referralcandy.com

Businesses using ReferralCandy:

17 successful businesses are using ReferralCandy ➜

2. Talkable

Enables companies to capitalize on the science behind referral marketing.

Additional details about Talkable:

Pricing: Freemium
Twitter: @talkable
Website: talkable.com

Businesses using Talkable:

3. HOUZZ

An American website and online community about architecture, interior design and decorating, landscape design and home improvement.

Additional details about HOUZZ:

Twitter: @houzz
Website: houzz.com

4. Friendbuy

Create a customer referral program.

Additional details about Friendbuy:

Pricing: Freemium
Twitter: @Friendbuy
Website: friendbuy.com

Businesses using Friendbuy:

5. iRefer

Automates the referral tracking and rewards process for your business and turns your customers into your best marketers.

Additional details about iRefer:

Pricing: Freemium
Twitter: @ireferio
Website: irefer.org.uk

Businesses using iRefer:

6. ReferralHero

A powerful referral marketing platform that focuses on generating genuine word of mouth.

Additional details about ReferralHero:

Pricing: Freemium
Twitter: @referralherohq
Website: referralhero.com

Businesses using ReferralHero:

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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