1,000+ Creative Outdoor Sports Store Names

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Updated: June 10th, 2025

So, you've come up with the perfect outdoor sports store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your outdoor sports store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best outdoor sports store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your outdoor sports store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Outdoor Sports Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of outdoor sports store name ideas for free using our AI business name builder, get keyword data, and instantly check domain availability.

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Ideas

Catchy outdoor sports store name ideas

Modern Systems
The Equestrian
Clear Outboard Co
Garments Trading Co
Aquatic
Grave
Kitchen Equipment
Usual
Machines Trading Co
Dangerous Sportswoman Group
Outside Place
Hardware Pro
The Technical Gear
Manly
Strenuous Stadium
Little Open Air
Terminal Facilities Place
The Special
Indoor Outboard Co
Intellectual Materials
Electrical Exercise Bike
The Resistant Out Of Door
IndianGoods
Industrial Garments Collective
The Standard
Outdoorsy Spot
Exterior Co
Grave Gst
The Digital Systems
The Clear
The Produced
Grave Gracious
Uniform Outdoor
Inefficient Equipment
Risk Disport Group
The Essential
Adventure Place
Clear Adventure
The Heavy
Machines Place
The Resistant Field
The Durable
RudeSports
Expensive Equipo
IndoorOutdoor
Patio Pro
The Indoor Out Of Door
The Clear Outdoorsy
Little Open Group
Field Trading Co
The Additional
The Sensitive
The Competitive
Free Consignments Group
Expensive Electrophone
Peripheral Supplies Trading Co
Stolen
Clear Patio Co
The Intramural
Little Open Air Collective
MostSports
Industrial Materiel Pro
The Field Fun
Digital
The Grave Materiel
Television Equipment
Golf course Sports
Intensive
Resistant Open Air
Related
Resistant Outside Place
Scientific Machines Co
Materials Co
The Indoor Outside
PricedGoods
Diverse Sports
The Strenuous
Indoor Patio Group
Obverse Sports
OlympicSports
Clear Exterior Pro
Temporal
Outdoors Outdoor
The Indian Merchandise
Indoor Open Air Collective
ProcessingEquipment
ComplexEquipment
Gear Trading Co
The Agricultural
Other Materiel Place
Grave Goody Goody
Gear Pro
Outdoor
Other Commodities Collective
Consignments Trading Co
Out Of Door Spot
Major Sportsman Group
Clear Open Co
The Electronic
Tangible Items Pro
Clear Adventure Spot
Electronic Equip
Terminal
The Manufactured Commodity
Outdoorsy Trading Co
Portable
Essential Tools Spot
Active Lark
Play Group
New
Figment Equipment

Creative outdoor sports store name ideas

Chicken Equipment
Quality Items
Strenuous Sportive
Electrical Electronics
Commodity Place
The Little Outboard
Indoor Out Of Door
The Popular Fun
The Little Open
Clear Adventure Pro
Agricultural Systems Spot
Patio Spot
Indoor Out Of Door Co
The Equestrian
Electric Electronics
Resistant Out Of Door Co
Tennessee walking horse Sports
IndoorOutdoor
The Final Wares
SuitableEquipment
Patio Pro
Brutal
RoughSports
The Portable Gear
Clear Outboard
The Time
Finished Foodstuffs Trading Co
Dangerous Lark
Slipping Equipment
BasicEquipment
The Environmental
Field Group
Tangible Items Pro
Alfresco Group
Clear Outboard Pro
Strenuous Nonresident Collective
Major Sportsman
Electronic
Clear Outside
Private Merchandise Pro
Clear Exterior Co
Hot rod Outdoor
The Resistant Out Of Door
Lark Group
Cavort Trading Co
Lark Trading Co
PricedGoods
Resistant Out Of Door Spot
The Scientific
Adventure Pro
The Tradable
Adventure Place
Exterior Co
ScarceGoods
Machines Place
Supplies Group
Resistant Outside Spot
Terminal Facilities Place
The Water
Little Outboard Spot
Resistant Open
Clear Adventure Spot
Agricultural Machinery
The Adaptive
Little Outdoorsy Group
Intellectual Materials
Most
Photographic
Grave Goodness
Expensive Electrical System
The Elaborate
Clear Outdoorsy Trading Co
Garments Spot
Stolen
Little Outboard
Door
Related
ManufacturedGoods
FavoriteSports
ClearOutdoor
Cheaper
Reverse Sports
Elaborate Equipo
Baked Commodities Place
The Portable Supplies
Little
Boyish Nonresident Trading Co
Outside Collective
The Risk
The Ray
The Sophisticated Tools
Curse Sports
The Essential Necessities
BrutalSports
The Elaborate Facilities
Necessary
Competitive
The Experimental
ExperimentalEquipment
The Indoor Alfresco
The Brutal Athletics
Rude Athletics Co
Alfresco Trading Co
VariousSports
Imports Co
Rollick Trading Co
VisualEquipment
Heavy
Little Outboard Group
Childish
Strenuous Stewards

Learn more about starting an outdoor sports store:

Where to start?

-> How much does it cost to start an outdoor sports store?
-> Pros and cons of an outdoor sports store

Need inspiration?

-> Other outdoor sports store success stories
-> Marketing ideas for an outdoor sports store

Other resources

-> Profitability of an outdoor sports store
-> Outdoor sports store tips

Funny Outdoor Sports Store Names

The Clear Outdoorsy
Clear Outboard Place
Foodstuffs Spot
Boyish
The Clear Open
Door Lark Group
Auxiliary Machinery Collective
Clear Open Collective
Resistant Exterior Place
Outboard Spot
Technical
Optical
The Tangible
Machinery Collective
The Aggressive
Competitive Fun
The Heavy
Little Alfresco Group
Chainsaw Outdoor
DangerousSports
Noncontact Sportsman Place
Clear Outdoorsy Place
Systems Trading Co
Associated Tools Place
The Individual
Clear Field Trading Co
Childish Disport Group
The Private
Essential Commodities Group
ProcessingEquipment
Rollick Trading Co
Grave Go To Meeting
English Commodities Trading Co
Patio Pro
Necessary
Related
Essential Electronics
Electric Equipo
Clear Outdoorsy Co
Outside Group
Indoor Open Air
Professional Nonresident
Cavort Group
The Digital Systems
Little Field Group
The Extreme
Perishable Consignments Co
Outside Collective
Strenuous Sportswoman
Mobile Materials Group
The Indoor Outside
Materials Co
Merchandise Collective
Necessary Systems
Resistant Field Collective
Strenuous Nonresident Collective
The Violent
Modern Systems
Indoor Field Group
Manufactured Foodstuffs Pro
Fun Group
Strenuous Sporty
Little Outdoorsy Trading Co
Field Co
Electronic Wares Place
Sled dog Outdoor
Commodities Group
Resistant Open Air
Outboard Group
Manly
Electric Engine
The Collective Commodity
New
NontradedGoods
Cruel
Materials Pro
Grave Goodness
Quality
The Clear Out Of Door
Fine arts Sports
Grave
Supplies Pro
Brilliant Equipment
Digital
Final Items
Stolen
Indoor Outside Spot
Uniform Outdoor
Adventure Spot
Called Rollick
Commodity Place
Resistant Outboard Co
Dangerous Merchandise
The Resistant Outboard
Little Field
Obverse Sports
The Fancy
PerishableGoods
Peripheral
Open Pro
Tangible Merchandise
PopularSports
Reverse Sports
Main course Sports
Indoor Patio
The Indoor Patio
The Technical Gear
SensitiveEquipment
Childish
Protective Supplies
Sportswoman Spot

Cool outdoor sports store name ideas

Major Sportsman Group
Indoor Alfresco
Obverse Sports
Grave Goodness
Field
The Modern Fun
Cavort Trading Co
Special Machinery Trading Co
Quarter horse Sports
Martial
The Portable Gear
Outdoorsy Co
Adaptive Gear
FavoriteSports
Alfresco Trading Co
Grave Groovy
Foodstuffs Spot
TechnicalEquipment
Exterior Pro
Boyish
Stolen
The Peripheral
Essential Equipo
The Intermediate
More Commodities Co
Outboard Trading Co
Free Garments
Little Outdoorsy Group
Open Air Trading Co
Clear Exterior Co
Tradable Imports Place
Terminal
Tangible Items Pro
Perishable Consignments Co
Mechanical Computers Spot
Heavy
Commodities Place
Electric Equipping
Expensive Equipo
StandardEquipment
The Produced
Inefficient Equipment
The Resistant Field
The Medical Supplies
ResistantOutdoor
Standard Materials Collective
Many
RespectiveSports
The Indoor Alfresco
The Tradable
Outdoorsy Group
Dangerous Lark
The Grave Materiel
Little Outdoorsy
The Clear
Wild Athletics
Patio Co
The Essential
Mobile Materials
Fierce Sports
Electric Engine
Latest
Distant Equipment
Other Commodities Collective
Open Air Pro
Beaux arts Sports
Little Open
DomesticGoods
The Time
Free Foodstuffs Spot
Clear Outboard Trading Co
Automated Gear Trading Co
Innocent Boast Trading Co
Associated Tools Place
The Clear Open Air
The Collective
Athletic Athletics
Blank verse Sports
Clear Outside Place
Little Exterior Place
Produced Foodstuffs Co
Combative Play
Door
StrenuousSports
AdequateEquipment
Obsolete Tools Co
Clear Patio Co
Commodities Group
Electronic Wares Place
The Produced Items
AmorousSports
Youthful Nonresident Collective
Appropriate
Elaborate Exercise Bike
Little Out Of Door Group
The Heavy
Favorite Lark Collective
The Nondurable
Police force Sports
Special Tools Place
Indoor Outdoorsy Pro
The Field
Automatic Systems Place
Open Air Co
Proper Machinery Trading Co
Grave
Baked
Fancy Garments
Expensive Electrophone
The Experimental
The Brutal Cavort

Unique outdoor sports store name ideas

Reverse Sports
The Little Open
The Technical
Little Patio Trading Co
Interscholastic
Resistant Field Group
Hedgehog Outdoor
The Processing
Outlaw Outdoor
Domestic Items
QualityGoods
Alfresco Group
Machinery Collective
Electronic Electrical System
The Clear Open
Grave Good Enough
Strenuous Sportsman
Machines Trading Co
Rollick Trading Co
Fun Collective
Television Equipment
Clear Alfresco Pro
Aquatic Boast Co
Outboard Pro
The Ray
ProducedGoods
Clear Outdoorsy Group
Indoor Alfresco Co
IndianGoods
The Appropriate
Noncontact
Lark Group
Indoor Outboard Co
Audiovisual Supplies Co
Play Group
ManySports
CheaperGoods
The Essential Necessities
ProcessingEquipment
PricedGoods
Indoor Open Place
The Various Cavort
Little Open Group
Strenuous Stewards
Brilliant Equipment
Little Field
Exterior Spot
Indoor Open Air Spot
Indoor Out Of Door Group
Computers Pro
Healthful Athletics Group
Machines Place
Sophisticated
UsualSports
Materials Pro
Clear Outboard
Resistant Out Of Door Trading Co
Childish Disport Group
Limit Equipment
Exterior Collective
Little Outdoorsy Trading Co
Cruel
The Little
Collective
Indoor Outboard Collective
Machines Spot
Indoor Open
Verse Sports
Alot Outdoor
Alfresco Spot
The Indoor Patio
Indoor Exterior Collective
Competitive
Electronic Elint
Exterior Trading Co
Linens Equipment
Indoor Open Pro
TerminalEquipment
The Available
The Indoor Exterior
The Extra
Outside Co
MechanizedEquipment
Door Lark Group
Supplies Group
The Durable
Industrial Materiel Pro
Professional Nonresident
Final
The Collegiate Cavort
The Scientific
BrutalSports
Imports Group
The Clear Out Of Door
Resistant Out Of Door
The Amorous
Merchandise Place
The Related Materials
Supplies Pro
The Earthly Necessities
Experimental Exercise Bike
Sophisticated Supplies
Wares Spot
The Competitive
Resistant Field
The Indoor Outdoorsy
Respective Rollick
The Sensitive
Fine arts Sports
Consignments Pro
Intercollegiate Boast

Cute outdoor sports store name ideas

Lark Trading Co
The Clear Outdoorsy
Resistance Equipment
Gear Spot
MedicalEquipment
Adaptive Materiel Pro
AthleticSports
Quality Items
IndividualSports
The Rude
RelatedEquipment
Commodity Place
The Smuggled
Mechanized Tools
Indoor Alfresco Place
Resistant Patio
The Technical Gear
Materiel Pro
The Clear Outside
Essential Exercise Bike
The Childish Rollick
Sophisticated Machinery
Final Items
The Made
Indoor Field
Scientific Machinery Place
Agricultural Materiel Co
The Additional
Essential Electronics
Indoor Open Air Trading Co
Machines Collective
Curse Sports
Inferior Commodity
The Sophisticated Tools
Essential Elint
Shire horse Sports
Patio Spot
Durable
IndustrialEquipment
Necessary Systems
The Resistant Outdoorsy
Other Materiel Place
Auxiliary Machinery Collective
Manly
Grave Gst
Intersperse Sports
Materiel Co
Resistant Out Of Door Spot
Work force Sports
Essential Tools Spot
Necessary
The Various Play
RoughSports
The Conventional
Protective Supplies
The Intramural
External Imports
Missing Equipment
The Indoor Adventure
Ripping Equipment
Hardware Co
Healthful Lark Group
Automated Machinery
Indoor Adventure
Remorse Sports
The Equestrian Cavort
Mobile Materials Group
The Water
Brutal
Strenuous Skylark
Garments Group
Earthly Wares Collective
ClearOutdoor
Clear Open Collective
FreeGoods
Olympic
Grave Commodities
The Expensive Machines
Amorous
Clear Outboard Pro
Materials Trading Co
The Related
The Strenuous
Noncontact Sportsman Place
Clear Field Trading Co
Electrical Exercise Bike
Outdoorsy Pro
Indoor Boast Collective
Civilian
Heavy Consignments Group
Private Merchandise Pro
The Manufactured
The Terminal
Clear Open Air
ElectricalEquipment
Strenuous Sportswoman Trading Co
AssociatedEquipment
The Consumable
Domestic
Clear
Pommel horse Sports
IntensiveGoods
Diverse Sports
The Indoor
Wild
The Aquatic Disport
Baked Commodities Place
Boast Co
Materials Co
Childish
Mental

Clever outdoor sports store name ideas

The Agricultural
The Available Wares
Strenuous Sportswoman
The Other
The Indoor Open
Clear Adventure Spot
Clear Open Trading Co
Patio Group
The Temporal
Scientific Systems
Electronic Equip
Outboard Collective
Outside Place
Outdoor Fun
Latest Facilities Pro
Electric Equipped
Certain Foodstuffs Group
Indoors Outdoor
Clear Outdoorsy Co
Figment Equipment
The Photographic
The Field Fun
The Little Exterior
Resistant Open Air Pro
Outboard Spot
The Clear Outboard
Strenuous Sdb
The New Materiel
The Other Imports
Nondurable
Tennessee walking horse Sports
MoreGoods
Adventure Spot
Contraband Items Spot
Indoor Out Of Door Co
The Elaborate
More Commodity Place
Out Of Door Spot
The Expensive
Free Consignments Group
Garments Collective
Intellectual Supplies Place
Slipping Equipment
IntramuralSports
The Pro
Extra Electrophone
Consumable Garments Place
AutomaticEquipment
The Violent
The Indoor Out Of Door
AudioEquipment
VariousSports
Fancy
Zygmunt Equipment
Clear Alfresco
Resistant Open Air Collective
Parse Sports
Clear Outboard Co
RudeSports
The Elaborate Facilities
Specialized Hardware Group
Open Air Group
EssentialGoods
Peripheral
Indoor Exterior Trading Co
DangerousSports
Indoor Outside Co
Adventure Pro
Electrical Electronics
Professional Athletics Trading Co
FancyGoods
The Rustic
Adventure Co
The Obsolete
Industrial Foodstuffs
Clear Outdoorsy
Clear Exterior
Resistant Alfresco Group
Gear Trading Co
Kitchen Equipment
Commodity Co
Collective Garments Place
Aquatic
BasicEquipment
ValuableGoods
Intensive
Open Pro
Sufficient Equipment
The Special Hardware
Outdoorsy Place
Athletic Boast Trading Co
Scientific Machines Co
Rude Athletics Co
Little Open Co
Little Outside Place
Indoor Outdoorsy Co
Indoor Field Co
Golf course Sports
The Traditional
Clear Open
Resistant Open Air Spot
The Noncontact
Commodities Trading Co
Personal
The Latest Systems
Outboard Group
Outside Pro
Materiel Group
Dangerous Merchandise
Expensive Electrical System
Clear Outboard Place

Best outdoor sports store name ideas

Little Open Air
Electric Electronics
Violent
Scarce
RusticSports
Vigorous Boast Trading Co
Outside Trading Co
Sportswoman Spot
Modern Tools
Intellectual Materials
Boyish Nonresident Trading Co
Little Alfresco
Personal Materiel Collective
Gear Pro
Indoor Adventure Trading Co
The Medical Systems
Resistant Outside Spot
Ray Materiel Spot
Industrial Garments Collective
The Collective Commodity
Machinery Pro
Nonresident Spot
Items Co
The Dangerous
Little Outdoorsy Collective
The Outdoor
Immerse Sports
Fighting
Scientific
Automatic Machines Spot
Little Outside Spot
The Fancy
Outside Group
Charts Sports
The Other Fun
Tangible Merchandise
The Resistant Open Air
Scientific Gear Co
Outboard Place
Agricultural Machinery
Shipments Equipment
The Resistant
Quality
The Foreign
Indoor Out Of Door
FewerGoods
Indoor Patio Group
The Mobile
Appropriate Machinery Pro
Other Nonresident Group
Clear Outdoorsy Spot
Healthful
Vigorous
Productive Materiel
Outdoors Outdoor
Pro Sportswoman Co
The Equestrian
Exterior Place
Strenuous Stadium
Indoor Outside Spot
Open Place
Diagnostic Machines
ScarceGoods
The Clear Field
Basic
Outside Spot
InferiorGoods
New Supplies Group
Commitment Equipment
Consistent Equipment
Photographic
Foodstuffs Place
Grave Good Hearted
Elaborate
Outboard Co
MostSports
Electric Materiel
CostlyEquipment
The Private
Other
Indoor Open Spot
Outdoorsy Trading Co
The Consumable Necessities
The British
Strenuous Sportswear
Open Group
Agricultural Materials
Systems Trading Co
The Necessary
Resistant Out Of Door Co
Environmental
Dry Wares Collective
Scientific Materials Trading Co
The Electrical
Patio Collective
Grave Great
Clear Open Co
Clear Adventure Co
Other Commodities Spot
Grave Goody Goody
Special
Time Nonresident Co
Grave Gracious
Portable
The Little Out Of Door
The Electronic Wares
The Cruel Boast
SensitiveEquipment
New Machinery Place
The Cheap
The Indoor Open Air

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Outdoor Sports Store:

Simple is always better

This means a few different things. Your outdoor sports store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your outdoor sports store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Outdoor Sports Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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