1,000+ Creative Multi Tool Brand Names

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Updated: June 10th, 2025

So, you've come up with the perfect multi-tool brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your multi-tool brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best multi-tool brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your multi-tool brand.

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Ideas

Catchy multi-tool brand name ideas

Sec Abrupt Spot
Indispensable Instrumentation
Important Institution
Oar Rotor Co
Important Instrumentist
The Mega Multipurpose
Suitable
The Dull
Suitable Instrument Co
Creature Pro
Shaped Vane Place
Shank Co
Mega Multiple Place
Scottish
Grass Brand Pro
LateSharp
AntiquarySharp
Indispensable
Precipitous Spot
Blunt Bladed
IndispensableInstrument
Edge Razor Group
Important Drive Place
Corbit Intense Co
NecessaryTool
The Versatile
Reed Organ Collective
Like
Primary Tool Around Trading Co
Flexible Official Document Group
FinancialInstrument
Potent Shaft Collective
Mega Multiplex Trading Co
Stringed Pawn
The Late
Appropriate Puppet Trading Co
SensitiveInstrument
The Popular
Pawn Collective
Bladed Trading Co
Edged
Lower
PositiveSharp
Device Place
Disturb Sharp
Legal Instrument Spot
The Granville
BasedTool
Insolent Instrument
Strategic
The Appropriate Drive
Equivalent Instrument
Critical
Dear Abrupt
Principal Organ
BasicTool
Scottish Steep
AutomatedTool
The Narrow
Sodium silicate Instrument
Myriad Co
The Client Multinational
Blunt Brand
Potent
Vane Spot
The Reliable
Based
Double Sword
The Razor
The Late Sharpened
Ideal Initiative
BerkSharp
Razor
Successful Smart
DiagnosticTool
Fit
OpticalInstrument
Official Document Group
Hot Shank Place
UsefulTool
Tool Around Spot
Necessary Instrument Collective
EfficientTool
Invaluable Creature
The Handy
Mega Multiplex Collective
The Negotiable
The Mega
Roll Intense Collective
The English
Mathematical Tool Around
The Visual Tool Around
Best Tool Around Collective
Shaped
Multiplex Pro
Multifaceted Pro
Diagnostic Instrumentate
PerfectTool
DullBlade
Instrumentation Place
Instrumentate Pro
Stationary
Single
Delicate Tool Pro
Diagnostic Creature
Client Myriad
The Tiny Shank
Ubiquitous Sharpened Trading Co
Device Collective
The Potent
The Item
Forceful Place
Important Instrumental
Excellent Organ Spot
Vital Creature Co
Polished Shank
The Anterior Shank
Immanent Instrument
Appropriate Instrument Pro
Organ Place
The Main Instrumentate
The Posterior
Client Myriad Spot
SharpBlade
Unique Drive Collective
FavoriteInstrument
Line
The Strategic
Mushy Multi
Text Techniques
Sharp Vane Trading Co
IndispensableTool
The Principal Tool
The Automated
Brand Trading Co
Mulry Multi
Predictive Joyride Spot
Multipronged Pro
Plain Steep
The Dangerous
Shank Trading Co
Multipronged Spot
Young Forceful Collective
The Mechanical
Myriad Spot

Creative multi-tool brand name ideas

The Unique Instrument
Multitude Pro
Padded Shank Place
Machine Puppet
The Bloody
Multipurpose Co
Successful Sharpened
Statutory Instrumentation Co
Hot Steel
Efficient Instrumentate
Administrative
MathematicalTool
The Helpful Creature
Appropriate
Edge Razor Group
PerfectTool
Corp Sharp
PoorSharp
Sword Spot
TherapeuticTool
Bright Brand
Regular Forceful Co
Scottish Steep
Tool Around Group
Only Legal Instrument
Optical Official Document Co
Text Instrument Trading Co
ColdBlade
Sudden Spot
Mechanical
Bright Leaf Blade Co
ConvenientInstrument
ObtSharp
The Educational Creature
Pulpy Multi
Handy Tool Around
Legal Instrument Place
ClientMulti
Tool Around Spot
The Standard Puppet
Client Multidisciplinary
Musical Oboe Pro
Like Oboe Place
The Female Precipitous
The Cold Razor
The Mathematical
Indispensable Instrumentalities
The Corbit
BasicTool
Standard Creature Co
Insolent Instrument
Important Institution
Ambivalent Instrument
Flexible Guitar
Multinational Pro
Item Instrumentist
The Special Instrument
Standard
Laude Abrupt Place
The Interactive
Unique Creature
LeftBlade
Necessary Joyride Co
The Based Creature
Instrument Pro
Bright Brush
Mega Multicultural Co
Stringed
Corbit Intense Co
Instrumentation Collective
Broken Broadaxe
OnlyInstrument
Basic Tool Around Spot
PromotionalTool
Drive Co
Creature Collective
Financial
Indispensable Instrument Place
The Educational
Text Tool Around
The Effective
The Opulent
Plain Steep
Legal Document Place
Chirp Sharp
Ideal Instrument Trading Co
Eyed Perceptive Trading Co
Eminent
Sodium silicate Instrument
GranvilleSharp
The Sharp
KeyInstrument
The Client Multicultural
Multicultural Place
Organ Place
The Blunt Oboe
Female
Excellent Organ Spot
Efficient Guitar Trading Co
Predictive Tool Around
Client Multitude
The Ubiquitous Crisp
Silicate Instrument
CleanBlade
Tool Place
Drive Pro
Best Tool Around Collective
The Client Multitude
The Main
Optical Instrumentation
Joyride Trading Co
Conceptual Shaft Place
Humble
Young Forceful Collective
Tiny Bladed Trading Co
The Mega Myriad
The Essential
Text Timesaver
DearSharp
Instrumentate Co
Unique
Sensitive Legal Instrument
Impotent Instrument
Mega Multidisciplinary Spot
Essential
The Wonderful
The Sickle
Text Treaty
Abrupt Pro
Organ Trading Co
Roll
Major Puppet Spot
Narrow Leaf Blade Place
Miss
The Powerful
Successful Sudden
The Line
Stationary
Implement Instrument
Powerful Creature Co
Malti Multi
Late
The Late
AppropriateInstrument
Fine

Learn more about starting a multi-tool brand:

Where to start?

-> How much does it cost to start a multi-tool brand?
-> Pros and cons of a multi-tool brand

Need inspiration?

-> Other multi-tool brand success stories
-> Marketing ideas for a multi-tool brand

Other resources

-> Multi-tool brand tips

Funny Multi Tool Brand Names

PointedTool
Oar Rotor Co
Fixed
Joyride Group
Scottish Sharpened
The Negotiable
Multitude Collective
The Fresh
Blurb Sharp
Client Multipurpose Spot
The Musical
Text Instrument Group
Instrumentation Place
The Suitable Drive
The Laude
Mechanical
Roll
Multiple Trading Co
Steep Co
Excellent Organ Spot
Kerb Sharp
Humble Legal Instrument
The Blunt
Client Multicultural Group
The Investigative
SharpInstrument
Like Impeller Co
Conceptual
Multilayered Spot
Roll Intense Collective
Myriad Co
Excellent Instrumentate
IdealInstrument
Double Sword
Ideal Instrumentality
Curved Leaf Blade
Important Instrumentate
The Old
Powerful Creature Pro
The Excellent Tool Around
Essential Tool Spot
Disturb Sharp
Key Puppet
Like Oboe Place
Chirp Sharp
ShapedBlade
Statutory
Important
AnteriorBlade
Caliber Intense Group
Client Multiple
The Willing
The Corbit
Mega Myriad Pro
Broken Broadaxe
Forceful Trading Co
The Client
The Left Steel
Sword Spot
Device Place
Mega Myriad Group
Bulky Multi
The Appropriate Pawn
AnalyticalTool
Client Multinational Spot
The Major Puppet
Mega Multidisciplinary Place
ClientMulti
EffectiveInstrument
Joyride Co
Like Impeller Pro
Legal Document Place
Reliable Guitar Co
Stringed
The Late
Bloody Brush
Vital
Precipitous Collective
Mega Multipronged Trading Co
Analytical Tool Around Spot
Perfect Device Trading Co
Subak Sharpened
The Favourite
Creature Place
Client Myriad
Female
MegaMulti
Abrupt Pro
Fine Leaf Blade Collective
Padded Shank Place
The Broad
Curran Precipitous Spot
Indispensable Joyride Spot
Instrumentate Group
ImportantTool
Item Ispe
Appropriate Pawn Place
Mere
The Critical Creature
EducationalTool
Eyed Perceptive Trading Co
Straight Leaf Blade Co
Rotor Pro
Ideal
Therapeutic Toolbox
Efficient Guitar Trading Co
Conceptual Shaft Place
Joyride Spot
Therapeutic Techniques
Mega Multiple
Multilayered Co
Instruments Instrument
Item Instrumentality
Text Techniques
Broken Bit
Strategic Tool Around Pro
Legal Instrument Spot
Leaf Blade Collective
Vital Drive Spot
British
PortableInstrument
Based Joyride
HeavySharp
Abrupt Place
Stringed Pawn
The Essential
Chief Tool Co
The Efficient Drive
The Client Multiplex
The Bright
The Visual Tool Around
The Successful
The Efficient
Hot
Sharp Puppet Spot
The Chief
PopularTool
Legal Document Pro
Perceptive Place
Joyride Trading Co
Scottish
Mega Multipronged Collective
Willing Tool Around Place
The Necessary
Articulate Instrument

Cool multi-tool brand name ideas

InteractiveTool
Brand Co
Grandiloquent Instrument
Abolitionist Instrument
The Chief
Vane Trading Co
The Therapeutic Joyride
ObtSharp
Old Incisive Spot
BasicTool
Text Instrument Trading Co
VersatileTool
Insolate Instrument
Puppet Collective
Creature Place
Successful Stabbing
The Broken
Unfortunate
Mega Multiplex Trading Co
The Ubiquitous Crisp
Blunt Razor
StandardInstrument
Precipitous Spot
The Short
Flexible Guitar
Lower Brand Pro
LowerBlade
Efficient Pawn Group
Bloody Brush
Automated Creature Spot
Predicament Instrument
The Strategic Puppet
Incisive Co
Three Impeller Co
Powerful Creature Group
Ubiquitous Knifelike Pro
HotBlade
Mechanical Instrumentation Pro
Statutory
Plain Steep
Based Joyride Place
The Helpful Creature
Text Toolkit
DoubleBlade
Potent Shaft Collective
Sole Legal Document Collective
Client Multidisciplinary
The Laser
InstructionalTool
PerfectTool
ClinicalTool
Opulent
Imminent Instrument
Female
Wonderful Oboe
Line
Legal Document Pro
The Mega Multinational
Impotent Instrument
Sultry Multi
Like Oboe Place
The Flexible Legal Instrument
Trenchant
Item Inductometer
Page Precipitous
Important Institution
BritishSharp
Herb Sharp
The Main Instrumentate
ShortBlade
Legal Instrument Trading Co
Sharp Puppet Spot
Pawn Collective
Key Instrument Place
Delicate Tool Pro
Handy Tool Around
SingleInstrument
Critical Joyride Trading Co
Mega Multinational Group
Double Sword
Passive
Eminent Forceful Co
ReedInstrument
Essential Creature Group
Stringed Device Pro
Valuable Pawn Collective
The Convenient
Statutory Device
Client Multifaceted Collective
Unique
Primary Oboe Trading Co
Methodological
Indispensable Instrumentate
AnalyticalTool
The Four
Text
Rotor Group
Based Joyride
Tool Around Trading Co
Official Document Co
Multidisciplinary Spot
Tool Around Spot
Reed Guitar Collective
Experimental Drive Place
Sharp Vane Trading Co
The Sharp Device
Mulry Multi
Mega Myriad Co
Optical
SensitiveInstrument
Stringed
Text Tool Around
Primary
Client Multipronged
Multitude Spot
Client Multitude Spot
The Barrel
Instructional Drive Spot
The Efficient
Sec Sour
Razor Intense Collective
Therapeutic Techniques
PopularTool
Unearned increment Instrument
Helpful Instrument Place
Standard
Legal Tool Trading Co
Musical
Bloody Broadhead
Instrumentate Co
The Dangerous
Shaft Group
Indispensable Instrumentist
Predictive Shaft
Tool Around Place
Scottish Steep
Instrumentation Place
The Single
Text Tactic
LeftBlade
The Mathematical Tool Around
Humble
PredictiveTool
The Client Multilayered
Text Drive Spot

Unique multi-tool brand name ideas

Insolence Instrument
Curved
Dissident Instrument
Razor Place
The Dull
Necessary
The Stringed Official Document
Ugly Multi
Valid Organ Place
The Mega Myriad
The Mega Multipurpose
Portable Pawn Trading Co
Instrument Trading Co
Excellent Instrumentate
The Standard Puppet
Optical Instrumentation
The Stainless Impeller
Unique Puppet Spot
Scottish
The Potent
UsefulInstrument
Client Myriad Co
Brand Group
Mega Myriad Pro
The Statistical Creature
Imprisonment Instrument
The Educational
Scottish Sharp Worded
Compare
Reliable Oboe Place
Favourite
Instrumentation Collective
Successful Smart
Appropriate
The Sickle
Legal Pawn Pro
Client Multipronged Pro
Blunt Broadaxe
Multifaceted Collective
Short
The Principal
Serb Sharp
The Versatile
TinyBlade
Posterior Bladed
Mega Multilayered Co
The Rotating Razor
The Standard Creature
Client Multinational Group
Popular Drive Place
Text Toolbar
PrincipalInstrument
Principal Organ
Curb Sharp
Like
The Double Brand
MathematicalTool
The Client Multinational
Instructional Joyride Group
Strategic
AppropriateInstrument
Sharpened
Mega Multipurpose
Abrupt Pro
Text Timesaver
Steep Co
The Basic
The Line
Sole
MechanicalInstrument
Reed
DiagnosticInstrument
Analytical
Chief Instrumentate
IndispensableTool
Blunt Vane Place
The Left Steel
Client Multidisciplinary Trading Co
Item Guitar
Sudden Place
ExcellentTool
Worthy
Funny Multi
Favorite Shaft Trading Co
Heavy Abrupt Collective
Instrumentation Co
ExperimentalTool
WoodenBlade
SharpBlade
Reliable
The Analytic
Multipurpose Pro
The Perfect
Chief Official Document Place
ConvenientInstrument
Clever Incisive Pro
Creature Pro
The Necessary
Multiple Group
The Client Multidisciplinary
Excellent Organ Spot
Multiple Trading Co
The Female
Pulpy Multi
Powerful
Shaft Trading Co
Indispensable Instrumentation
FavoriteInstrument
Former Steep Collective
Usual
Legal Instrument Spot
Important Drive Place
Single
Shaped
Mega Multiplex Place
The Female Precipitous
Standard Puppet Group
Slurp Sharp
Mega Multipronged Collective
The Pointed Puppet
Stimulant Instrument
Visual
The Investigative
Powerful Creature Pro
Instrument Spot
Mega Multilayered
Clinical Tool Around
The Narrow
Mega
Standard Joyride
Excellent Device Collective
Stringed Pawn
The Wonderful
Multitude Group
The Willing
Mathematical Puppet Spot
Mega Multifaceted Pro
DullBlade
Puppet Group
The Fit
Portable
Mega Multipronged Group
FundamentalTool
Device Co
Suitable Instrument Co

Cute multi-tool brand name ideas

Salty Multi
Difficult Instrument
Excellent Legal Instrument Pro
Late Incisive Co
CleanBlade
Fixed
Invaluable Creature
The Cold Razor
InvestigativeTool
Drive Collective
Sword Place
Multitude Pro
Useful Instrument
The Effective
Multipurpose Place
The Mechanical
Tool Around Group
Ideal Instrumentation
Shiny Razor Spot
Text Treaty
Increment Instrument
Edged
Multipronged Pro
Oboe Co
Shank Group
ColdBlade
OpulentSharp
Joyride Collective
EducationalTool
Perfect
Joyride Spot
The Stringed Tool
PerfectInstrument
Disant Sudden Group
The Valid
Powerful Creature Co
GraphicalTool
Mega Multipronged Trading Co
Laude Abrupt Place
Ashdown Sudden Spot
The Appropriate
Favorite
Mega Myriad
Useful
Indispensable Inductometer
Therapeutic Toolbar
Major Joyride
Reed Organ Collective
Anterior Shank Place
Incisive Pro
Conceptual Instrument Place
Lower
Incisive Place
Oar Rotor Co
RectangleTool
The Scottish
Huge Bladed
Indispensable Institution
Necessary Drive
Ideal Instrumentalities
Client Multinational Spot
Hot Shank Group
Mega Multidisciplinary Pro
PromotionalTool
Sophisticate Instrument
Text Toolbox
Client Multiple Spot
The Excellent Joyride
The Indispensable
Sudden Spot
The Fixed Shank
Tooth Impeller Group
The Essential
Ideal Instrumentality
The Client
The Fresh
Machine Puppet
The Stationary Sword
SerratedBlade
Implement Instrument
Instrument Group
Ultra Perceptive Co
Official Document Group
The Excellent Tool Around
Shank Trading Co
Key Legal Instrument Pro
SimpleTool
Appropriate Drive
The Plain
Absorb Sharp
Multilayered Group
The Guillotine Impeller
Valuable
The Wide
The Best
WillingTool
ReliableInstrument
Efficient Instrumentate
The Laude
Statistical
Steep Pro
Optical Organ
Sensitive Legal Instrument
Wainwright Forceful
Pawn Pro
Ideal Institution
Posterior Vane Trading Co
Client Multicultural Pro
Double
Client Multicultural Group
The Latter
Myriad Pro
Miss
Mega Multidisciplinary
Detective Knifelike
The Flexible
Money Multi
Text Techniques
The Based Creature
MajorTool
Multitude Collective
Ideal Initiative
Passive Organ Trading Co
The Musical
Essential Tool Spot
The Mega Multilayered
Subak Shrill
The Subak
Intricate Instrument
Mega Multifaceted
Subak Sour
SubakSharp
Promotional Instrument Trading Co
Efficient Guitar Trading Co
Text Templates
Caliber Intense Group
Vital
Mega Multicultural Co
Kerb Sharp
Diagnostic Creature
The Disant
The Clinical Puppet
Wonderful Oboe Co
Client Multiplex Group
The Key Puppet

Clever multi-tool brand name ideas

Vane Collective
Multinational Trading Co
Razor Collective
Practical Puppet
The Opulent
Important Instrumentist
Dangerous
AutomatedTool
The Interactive
Therapeutic Tire Iron
The Curved
The Card
Brand Trading Co
Critical Drive
MereTool
The Best Joyride
Instrumentate Trading Co
Machine
The Double Sword
Chirp Sharp
Successful Sudden
Successful Sharpened
The Wonderful Shaft
Circular Impeller Place
Primary Tool Around Trading Co
Sensitive
Celebrated Incisive Place
Faulty Multi
Sec Steep
The Therapeutic
Mega Multilayered Trading Co
Methodological Puppet Group
The Appropriate Drive
The Favorite
Multidisciplinary Place
The Sickle Vane
Important Ispe
Sharpened Collective
Essential
Myriad Group
The Valuable Shaft
The Flexible Joyride
AdjustableBlade
Participant Instrument
Innocent Instrument
Immanent Instrument
Mega Multiple Place
Sharp
Ambivalent Instrument
Item Instrumentalities
Key Tool Around
Like Impeller Co
The Dull Rotor
Broken Broadaxe
The Client Multiplex
PointedTool
Guitar Pro
Educational
Circular Steel Pro
DiagnosticTool
Blunt Blizzard
Instrumentate Pro
Major Instrument
Promising Instrument Spot
Instrumentate Place
The Mega Multifaceted
Rotor Pro
Mega Multiple Collective
Fit Guitar
Efficient Shaft Pro
The Principal Tool
The Passive
The Useful Puppet
The Based
The Handy
Common stock equivalent Instrument
Perfect Device Trading Co
The Convenient Tool Around
ItemInstrument
Wooden
Item Instrumentality
Guitar Group
Text Instrument Group
Bloody Sword Trading Co
The Tiny Shank
Invaluable Drive Group
Vane Spot
Dangerous Instrumentation Group
Mega Multiplex
Broken Bandsaw
Passive Device
Bloody Brushes
Client Multifaceted Group
Mechanical Tool
Single Legal Document Collective
OpticalInstrument
Mega Multiplex Collective
Sword Group
Official Document Collective
The Indispensable Tool
Multipurpose Trading Co
Rotating
Tummy Multi
EfficientInstrument
EdgeBlade
IdealInstrument
Legal Document Collective
The Predictive Tool Around
Granville Perceptive Pro
Major
Multifaceted Pro
The Triangular
The How
The Indispensable Creature
Fundamental Instrument Group
Mega Multiplex Group
Multilayered Collective
NecessaryInstrument
Sword Pro
Unique Drive Collective
Tool Place
The Automated
Like Impeller Pro
The Experimental
Hot Shank Place
Tool Pro
Helpful Joyride
Sharpened Pro
British
Versatile
Excellent Shaft Co
Multiplex Place
The Clinical Joyride
Electronic Instrumentation Group
The Delicate Device
The Optical
The Stationary Brand
Regular Crisp Pro
Promotional
Therapeutic Toolbox
The Wooden
Clean Sword Co
Experimental
Multidisciplinary Co
WainwrightSharp

Best multi-tool brand name ideas

The Favourite
Mega Multiple
Worthy Steep Trading Co
The Successful
The Valuable Instrument
Shaft Co
Articulate Instrument
Graphical
The Lower
Bright Blizzard
The Guillotine
Adjustable Sword Place
FavoriteTool
BestTool
Negotiable Legal Document
Based
ClientMulti
The Sensitive
The Educational Creature
Mere
Pointed Tool Around Place
Appropriate Instrumentate Pro
Multinational Collective
The Legal
Knifelike Pro
Only Legal Instrument
Bloody Bipennis
Simple
The Item
Legal Document Co
Shaft Spot
Diagnostic
Granville Sharpened Trading Co
The Important
Rounded Rotor Spot
Joyride Place
Eminent
AnteriorBlade
The Usual
Ideal Instrumental
Negotiable Legal Document Group
SensitiveTool
The Helpful
Fundamental
Multiplex Pro
Dear Abrupt
Ideal Instrument Trading Co
Sec Scratching
Edge Razor Group
Silicate Instrument
Client Multinational
Statutory Instrumentation Co
The Unique Instrument
Sharpened Spot
Mega Multicultural Group
StatutoryInstrument
HumbleInstrument
Fine
Instructional Instrument Collective
Therapeutic Tactic
The Graphical Drive
Multinational Co
Automated
Militant Instrument
The Late Sharpened
The Sharp
The Special
Investigative Joyride Co
The Huge
Four Steel Place
Subak Sharpened
Laser
Malty Multi
AdministrativeTool
Joyride Co
Instrumentation Group
EfficientTool
Item Instrumentist
Guilty Multi
The Client Multifaceted
Important Instrumentation
Multinational Spot
Potent Drive Place
GranvilleSharp
Critical
StrategicTool
Therapeutic Templates
Item Ispe
Multipronged Co
PracticalTool
Client Multiplex Co
Young Forceful Collective
Mathematical Puppet
Mega Myriad Group
The Simple
Effective Instrumentate Co
Shank Co
The Latter Official Document
Basic Tool Around Spot
NecessaryTool
Multipurpose Co
Disturb Sharp
The Positive
Poor Crisp
Multinational Place
PlainSharp
Narrow Leaf Blade Place
Polished Impeller Group
Wainwright Abrupt Spot
Effective Oboe
Pawn Co
Indispensable Instrument Place
Multiple Co
Appropriate Puppet Trading Co
Line Creature Pro
The Pointed
Equivalent Instrument
The Main
Electronic
The Sec
Multilayered Pro
Successful Shrewd
AntiquarySharp
CleverSharp
Mega Multilayered Place
Multitude Trading Co
Appropriate Instrument Pro
Diagnostic Instrumentate
Vane Co
ChiefInstrument
Mega Multidisciplinary Group
Rush
ReliableTool
The Sole
Best Tool Around Collective
Indispensable Invented
The Reliable
Corp Sharp
The Fundamental
The Promising
Hot Steel
Important
Inarticulate Instrument
Indispensable Instrumentality
AshdownSharp

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Multi Tool Brand:

Simple is always better

This means a few different things. Your multi-tool brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your multi-tool brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Multi Tool Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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