7 Multi Tool Brand Success Stories [2023]

7 Multi Tool Brand Success Stories [2023]
Start A Multi Tool Brand

Here are some real life success stories of starting a multi-tool brand:

1. Lever Gear ($504K/year)

Mike Scully (from Greenville, South Carolina, USA) started Lever Gear about 8 years ago.

$42K / month
1 founders / 3 employees
Greenville, South Carolina, USA

Case Study

Hi guys. I’m Mike Scully, founder of Lever Gear. We design “everyday carry” tools and accessories that are easy to carry and help people get things done.

Since then, we’ve sold over 25,000 toolcards in over 80 countries. We just launched our next products, the BitVault and BitLight, which are currently on Indiegogo. We hope to begin selling the BitVault in November and the BitLight soon after.


2. Tactica ($1.2M/year)

Michael Chijoff (from Victoria, Australia) started Tactica ago.

$100K / month
1 founders / 2 employees
Victoria, Australia

Case Study

My name is Mike Chijoff and I’m the founder of Tactica. We create cool stuff for your everyday adventures.

M100 multitool (now in its 3rd iteration since the Kickstarter campaign)


Learn more about starting a multi-tool brand:

Where to start?

-> How to start a multi-tool brand?
-> How much does it cost to start a multi-tool brand?
-> Pros and cons of a multi-tool brand

Need inspiration?

-> Examples of established multi-tool brand
-> Marketing ideas for a multi-tool brand
-> Multi-tool brand names

Other resources

-> Multi-tool brand tips

4. Rugged Jobsite Tools

RIDGID®, a leading manufacturer of innovative tools for the professional trades, offers reliable and durable equipment to get jobs done right the first time.

  • Website traffic: 600K/month
  • Business rank: #152K

Check out their full website ➜

5. ID Tools

  • Website traffic: 230K/month
  • Business rank: #176K

Check out their full website ➜

6. UST

Over the past 80 years, UST has built a reputation for creating the most essential camping gear, lanterns, lighting, and survival gear.

  • Business rank: #209K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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