8 Multi Tool Brand Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Multi Tool Brand

Here are some real life success stories of starting a multi-tool brand:

1. Lever Gear ($504K/year)

Mike Scully, founder of Lever Gear, came up with the idea for his business after working as a product design and development consultant. He had a desire to design his own products and saw the opportunity with the Toolcard Pro, a credit-card sized multi tool. Scully launched the Toolcard Pro on Kickstarter and raised over $100k, and since then, Lever Gear has sold over 25,000 toolcards in over 80 countries.

How much they make: $504K/year
Current team size: 3

Inventing A Keychain Tool And Growing to $42K/Month

Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.

About

Mike started Lever Gear over 9 years ago

Revenue

Mike grew the business to $42K/month

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Read by 6,035 founders

2. Tactica ($1.2M/year)

Tactica founder Mike Chijoff came up with the idea for his business after years of frustration with innovation stagnating in his industrial design consultancy. Wanting to take ownership and develop his own products, he launched Tactica in 2016 and raised over $570k in a Kickstarter campaign for their founding product, the M100 multitool. They continue to grow, generating around $80,000 in revenue each month through global distribution and investment in research and development.

How much they make: $1.2M/year
Current team size: 2

How I Created A Multitool And Built A $1M Sustainable Product Business

Tactica's founder, Mike Chijoff, details his journey of launching a multifunctional lifestyle brand which generates around $80k revenue a month, that uses crowdfunding as a validation tool for innovation, and diversifies its revenue streams while focusing on long-term customer relationships.

Revenue

Michael grew the business to $100K/month

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Read by 5,162 founders

So... can you actually make money with a multi-tool brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Rugged Jobsite Tools

RIDGID®, a leading manufacturer of innovative tools for the professional trades, offers reliable and durable equipment to get jobs done right the first time.

Where they're located: Cleveland, Ohio, USA
Website traffic: 600K/month

5. ID Tools

Where they're located: Yonkers, New York, USA
Website traffic: 230K/month

So... can you actually make money with a multi-tool brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. UST

Over the past 80 years, UST has built a reputation for creating the most essential camping gear, lanterns, lighting, and survival gear.

Where they're located: Jacksonville, Florida, USA

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Starting A Multi Tool Brand: Everything You Need To Know

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