8 Multi Tool Brand Success Stories [2024]
Here are some real life success stories of starting a multi-tool brand:
1. Lever Gear ($504K/year)
Mike Scully, founder of Lever Gear, came up with the idea for his business after working as a product design and development consultant. He had a desire to design his own products and saw the opportunity with the Toolcard Pro, a credit-card sized multi tool. Scully launched the Toolcard Pro on Kickstarter and raised over $100k, and since then, Lever Gear has sold over 25,000 toolcards in over 80 countries.
How much they make: $504K/year
Current team size: 3
Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.
2. Tactica ($1.2M/year)
Tactica founder Mike Chijoff came up with the idea for his business after years of frustration with innovation stagnating in his industrial design consultancy. Wanting to take ownership and develop his own products, he launched Tactica in 2016 and raised over $570k in a Kickstarter campaign for their founding product, the M100 multitool. They continue to grow, generating around $80,000 in revenue each month through global distribution and investment in research and development.
How much they make: $1.2M/year
Current team size: 2
Tactica's founder, Mike Chijoff, details his journey of launching a multifunctional lifestyle brand which generates around $80k revenue a month, that uses crowdfunding as a validation tool for innovation, and diversifies its revenue streams while focusing on long-term customer relationships.
So... can you actually make money with a multi-tool brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. Rugged Jobsite Tools
RIDGID®, a leading manufacturer of innovative tools for the professional trades, offers reliable and durable equipment to get jobs done right the first time.
Where they're located: Cleveland, Ohio, USA
Website traffic: 600K/month
5. ID Tools
Where they're located: Yonkers, New York, USA
Website traffic: 230K/month
So... can you actually make money with a multi-tool brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. UST
Over the past 80 years, UST has built a reputation for creating the most essential camping gear, lanterns, lighting, and survival gear.
Where they're located: Jacksonville, Florida, USA
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings