How We've Grown Our Sales With Google Adwords
This is a follow up story for ZZZ Bears. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
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Hello again! Remind us who you are and what business you started.
Hi, I’m Justin, ZZZEO of ZZZ Bears. We sell a line of teddy bears dressed like our nation’s protectors (military and police) named SGT SLEEPTIGHT that protect kids as they sleep from bad dreams, fear of the dark, and of course, monsters under the bed.
Our bears are part of a 4-step military-grade sleep system that includes a door hang, sleep tight oath, and stickers shaped like military commendation medals awarded to kids who sleep through the night.
I created the bears to help my daughter overcome her nighttime fears and now, they’ve helped thousands of other kids too!
You would think that our customers are primarily military parents with young kids. And we sell a lot of bears to them. However, many non-military parents also buy them to help their kids beat back bad dreams. Also, adults buy our bears as gifts for a boyfriend graduating boot camp or a father who served.
One of the cool things we offer customers now is the ability to personalize bears with custom name and rank patches. In essence, people can build their ZZZ Bear just the way they want them. They can even add masks (hello 2020) and Tacticuddle “armored” vests too!
