How We Expanded Our Line Of Military Teddy Bears [Update]
This is a follow up story for ZZZ Bears. If you're interested in reading how they got started, published almost 7 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
The business has grown significantly in the last several years. The growth has been driven by several factors but one of the most exciting ones are the custom plush we're creating for corporate America. For example, we've now made plush for brands like FedEx and the Atlanta Braves. In addition, we've expanded the accessories and custom add-ons available on our website.
So in addition to personalizing a bear with name and rank, you can also get personalizes dog tags, a voice recorder in a tacticuddle backpack and more. This has helped significantly raise the average order value.
Most importantly, all of this success has enabled us to donate more bears to the children of fallen heroes through our partnership with Tragedy Assistance Program for Survivors (TAPS).
