1,000+ Unique Medium Publication Names

Updated: June 10th, 2025

So, you've come up with the perfect medium publication idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your medium publication stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best medium publication ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your medium publication.

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AI Medium Publication Name Generator

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Ideas

Catchy medium publication name ideas

  • The Physical
  • Magnetic Moderate
  • Familiar Yarn Co
  • Chronicle Pro
  • Known
  • Presidium Medium
  • Rapid Published Place
  • Recital Co
  • Modified Milieu
  • Magnetic Mid
  • The Basal
  • WonderfulStory
  • The Future Publishing
  • ElectronicPublication
  • The Rich Culture Medium
  • Regression equation Publication
  • The Real
  • Sad Saga
  • Rocky Story
  • Short Scoop
  • PageStory
  • Sterile Cooked Pro
  • First
  • Recent Issue Place
  • Simple Scandal
  • Rich Average
  • The Nonlinear
  • Liquid Midsize
  • Long Yarn Trading Co
  • Final Issue Co
  • Midsized Co
  • Minimal Midsized
  • The Prompt
  • Ideal Culture Medium
  • The Weekly
  • The Earliest
  • Publishes Trading Co
  • The Prompt Journal
  • The Conditioned
  • Recital Pro
  • AlkalineMedium
  • The Second Narration
  • Ages Publication
  • Anemia Medium
  • The Famous Fib
  • The Rapid
  • ThirdStory
  • ScholarlyPublication
  • Mansion Publication
  • OnlinePublication
  • Prior Print
  • Similar Scoop
  • Uniform Midsized Co
  • The Online
  • ExcellentPublication
  • Short Saga
  • Narration Place
  • Sterile Midsized
  • Radiate Medium
  • Strange Shocker
  • Primary Term Pro
  • The Containing
  • The Continuous Metier
  • Simple Script
  • Familiar Chronicle
  • Initial
  • First Magazine Place
  • Same Section
  • Weekly Editor Group
  • Ingredient Medium
  • The Gaseous
  • Term Place
  • Final Periodical Group
  • The Immediate Journal
  • Cataloging Magazine Collective
  • Barre Story
  • Excellent
  • Publisher Pro
  • Initial Newsletter Pro
  • Periodical Spot
  • Report Place
  • Upper
  • Periodical Publisher
  • Timely Newsletter Spot
  • Short Place
  • The Universal Spiritualist
  • ActiveMedium
  • Ceased Publishes
  • Minimal Midsize
  • Newsletter Group
  • SameStory
  • Chief
  • ArtisticMedium
  • Same Storytelling
  • The Complicated Fib
  • Strange Section
  • New
  • Interesting Report
  • Idiom Medium
  • The Sterile
  • Publisher Collective
  • The Separate
  • Modified Moderate

Creative medium publication name ideas

  • Minimal Mild
  • Earliest
  • Forthcoming Editor Co
  • Slurry Story
  • Universal
  • History Group
  • The Classic
  • Visual
  • Present Publishes
  • Classic
  • Funny Yarn Pro
  • Page Fib Co
  • Unshaven Publication
  • Idiom Medium
  • Minimal Midsized
  • History Collective
  • The Previous
  • Jerry Story
  • UniversalMedium
  • Complete
  • Publish Spot
  • AmusingStory
  • Viscous Midsized Co
  • Narration Pro
  • The Continuous Metier
  • The Opaque
  • Primary
  • Periodical Place
  • Issue Trading Co
  • Narrative Co
  • Useful
  • Minimal Modest
  • Timely Newsletter Spot
  • Midsized Collective
  • Minimal Material
  • Sole Intermediate Collective
  • The Alkaline
  • The Proper
  • The Prompt
  • Acid Midsized Group
  • Publishes Co
  • Acid Term
  • Own
  • The Cataloging Publisher
  • Publish Group
  • English Publishes Collective
  • Simultaneous Issue
  • Average Group
  • ScientificPublication
  • Modified Midsized
  • AlkalineMedium
  • True Chronicle Pro
  • Essential Culture Medium Collective
  • LiquidMedium
  • The Scholarly
  • Promethium Medium
  • Terrible Recital Co
  • Uniform
  • The Monthly Journal
  • Chronicle Pro
  • Daily Published
  • Chronicle Co
  • Fib Co
  • Sad Saga
  • The Old
  • Short Screenplay
  • FantasticStory
  • Weekly Newsletter
  • The Standard
  • First Newsletter Spot
  • Previous
  • Regular
  • New
  • Publishes Pro
  • Previous Promulgation
  • Narration Co
  • Phase in Publication
  • Nice Storey Place
  • Sad Narrative Place
  • The Thrilling History
  • Synthetic
  • Weekly Editor Group
  • Folly Story
  • Similar Recital
  • The Linguistic
  • Posthumous Newsletter
  • ExcellentMedium
  • Anisotropic Short
  • Latter Newsletter Group
  • Preferred Metier Trading Co
  • True Tale
  • Curry Story
  • The Exciting
  • Night raven Publication
  • Safari Story
  • CompleteStory
  • The Beautiful Narration
  • Barre Story
  • Anemia Medium
  • Report Group
  • Printed Publish
  • The Standard Average
  • Fantastic

Learn more about starting a medium publication:

Where to start?

-> How much does it cost to start a medium publication?
-> Pros and cons of a medium publication

Need inspiration?

-> Marketing ideas for a medium publication

Other resources

-> Medium publication tips

Funny Medium Publication Names

  • Publisher Spot
  • First
  • InterstellarMedium
  • Entire
  • Serial Editor Trading Co
  • Final Issue Co
  • Scientific
  • Pathetic Narration Group
  • Short Scandal
  • The Interplanetary
  • RichMedium
  • Physical Term
  • The Prompt
  • Report Place
  • Recital Co
  • Contrary Story
  • The Periodical
  • The Future
  • Narration Group
  • Scholarly Published Pro
  • Minimal Modest
  • MinimalMedium
  • The Wonderful
  • English Publishes Collective
  • The Gaseous Metier
  • Extracellular Cooked Place
  • Humorous
  • Journal Group
  • InitialPublication
  • Idiom Medium
  • Amusing Account Place
  • Remarkable Yarn Co
  • Leery Story
  • Biblical
  • Remedial Medium
  • OpaqueMedium
  • The Online Publisher
  • ShortStory
  • Account Collective
  • The Popular Moderate
  • The Complete Narrative
  • Recital Pro
  • Pretty Yarn
  • Unshaven Publication
  • Viscous Midsized Co
  • Malaysian Publication
  • Simple Account Group
  • Periodical Periodical
  • The Complex Moderate
  • Interesting Storey
  • FreeMedium
  • The Isotropic
  • Raven Publication
  • Mansion Publication
  • Homogeneous Midsized
  • Free Metier Pro
  • TrueStory
  • Worry Story
  • Newsletter Spot
  • History Place
  • Periodical Paper
  • Storey Group
  • OccasionalPublication
  • Freemason Publication
  • The Good
  • The Sterile
  • FantasticStory
  • Rich Average
  • The Familiar
  • The Sad
  • Narrative Collective
  • Initial
  • Anisotropic Short
  • Night raven Publication
  • Standard Moderate Spot
  • Short Place
  • WonderfulStory
  • Second Storey
  • Periodical Group
  • MagneticMedium
  • The Porous Term
  • Upper
  • Tale Collective
  • Regression equation Publication
  • Publishes Collective
  • The Infinite
  • ScientificPublication
  • Sad Shocker
  • Simultaneous Issue
  • FinalPublication
  • Terrible Recital Co
  • The Different
  • Weekly Newsletter
  • WeeklyPublication
  • The Aqueous Midsize
  • Transparent Metier Co
  • OriginalStory
  • Famous
  • Short Scoop
  • Proper
  • CompleteMedium
  • The Separate Periodical
  • Second Yarn

Cool medium publication name ideas

  • Newsletter Spot
  • Publishes Collective
  • The Basal
  • The Valuable Publisher
  • The Complex
  • The Excellent
  • The Interplanetary
  • Dense Intermediate Pro
  • Pre Publisher
  • The Continuous Metier
  • Midsized Co
  • History Co
  • The Weekly Issue
  • True Tale
  • Meridian Medium
  • The Wonderful
  • The Rapid
  • Corny Story
  • PresentPublication
  • The Beautiful Narration
  • English Publishes Collective
  • Expedient Medium
  • Miscellaneous
  • The Anisotropic
  • The Minimal
  • Cooked Spot
  • Similar Account Trading Co
  • Simple Scandal
  • Recent Issue Place
  • The Second
  • Short Scoop
  • Newsletter Group
  • Report Collective
  • Publisher Spot
  • Fantastic Recital
  • Body Story
  • The Active
  • AnisotropicMedium
  • The Popular Moderate
  • The Suitable Term
  • Modified Method
  • Publishes Spot
  • Electronic
  • The Universal Spiritualist
  • Magazine Collective
  • UniformMedium
  • Publishing Pro
  • Anisotropic Culture Medium Pro
  • Ideal
  • Nice
  • Chief Midsize Trading Co
  • The Prompt
  • SterileMedium
  • Famous Account
  • Quarterly Publisher Trading Co
  • Prompt Newsletter Group
  • Linguistic Short Co
  • The Elastic Intermediate
  • Issue Trading Co
  • Sterile Cooked Pro
  • Unauthorized
  • RecentPublication
  • Publisher Pro
  • Rich
  • Narration Spot
  • The Short
  • Sole Intermediate Collective
  • Upper Narration
  • The Terrible Chronicle
  • The Nonlinear Intermediate
  • Present Publisher
  • LatestPublication
  • ValuablePublication
  • The Infinite
  • Present Periodical
  • Known
  • Folly Story
  • The Thrilling History
  • Latest Periodical
  • Second Storey
  • ActiveMedium
  • Rocky Story
  • Preferred Metier Trading Co
  • History Pro
  • The Complete Midsize
  • Barre Story
  • Account Pro
  • The Linguistic
  • Present
  • OriginalStory
  • Daily Published
  • ExcellentPublication
  • Previous Periodical
  • PopularMedium
  • The Unauthorized
  • Separate Magazine
  • Weekly Editor Group
  • Account Spot
  • ArtisticMedium
  • The Porous Term
  • Free
  • Fascinating Account Collective
  • Amazing Narration Co

Unique medium publication name ideas

  • Publisher Place
  • The Forthcoming
  • Simultaneous
  • Simple Account Group
  • Narrative Spot
  • Simple Narrative Spot
  • The Standard
  • Minimal Mild
  • The Familiar
  • Bimonthly Editor
  • Cataloging Magazine Collective
  • Sad Storey Group
  • Posthumous Paper
  • The Transparent Spiritualist
  • Serial Editor Trading Co
  • Periodical Pamphlet
  • Opaque
  • Porous
  • The Earliest
  • The Eventual Publish
  • Magnetic
  • The Favorite Account
  • Sad Scoop
  • Anonymous Publishes Co
  • Remedial Medium
  • Daily Publishing Collective
  • The Denser
  • The English
  • Issue Collective
  • The Effective Moderate
  • PageStory
  • The Brief
  • SameStory
  • The Exciting Storey
  • Minimal Cooked Place
  • Moderate Spot
  • ComprehensivePublication
  • Thrilling
  • Famous
  • Publish Co
  • Leery Story
  • Bleary Story
  • Paramecium Medium
  • The Complicated Fib
  • The Cataloging Publisher
  • Metier Collective
  • Present Publish
  • Present Pamphlet
  • Beautiful Fib Co
  • Tale Spot
  • The Two
  • LiteraryMedium
  • Emblazon Publication
  • ScholarlyPublication
  • Promethium Medium
  • Incredible Report
  • FamousStory
  • Publish Group
  • Maori Story
  • Useful Issue
  • The Future
  • Regular
  • Minimal
  • Brazen Publication
  • Magnetic Mid
  • Modified
  • Humorous Tale Trading Co
  • Capsaicin Publication
  • Premiums Medium
  • The Prompt Journal
  • Long Yarn Trading Co
  • Simultaneous Issue
  • ElectronicPublication
  • Anemia Medium
  • Moderate Place
  • Proper
  • SimultaneousPublication
  • The Inside Narrative
  • Printed Newsletter Pro
  • The Appropriate Midsize
  • Free Metier Pro
  • Nice Yarn
  • Slurry Story
  • Narration Co
  • Chief Midsize
  • Upper
  • Everybody Story
  • Own Yarn
  • Standard Term
  • Short Shocker
  • Final
  • Midsize Co
  • Periodical Publish Pro
  • Narration Place
  • Pre
  • Previous Print
  • Moderate Co
  • The External
  • Account Group
  • Minimal Moderate
  • New
  • PromptPublication
  • Tragic Report

Cute medium publication name ideas

  • Unshaven Publication
  • Funny Yarn Pro
  • Neutral Short Trading Co
  • Mommy Story
  • The Fantastic
  • GoodStory
  • The Valuable Newsletter
  • The Preferred
  • Similar Recital
  • Immediate Medium
  • Similar Section
  • Valuable Publishing Pro
  • Neutral Short Spot
  • The Physical
  • Prior Pamphlet
  • The Own
  • ShortStory
  • Recent
  • Same Script
  • ThirdStory
  • SyntheticMedium
  • Report Place
  • MinimalMedium
  • CompleteStory
  • Mary Story
  • Pre Periodical Pro
  • The Original
  • Curious
  • ViscousMedium
  • The Forthcoming Journal
  • Full
  • Pre Printing
  • Sterile Midsized
  • Publishes Trading Co
  • Effective Intermediate Trading Co
  • Alkaline Midsize Place
  • Sari Story
  • Sad Yarn
  • The Rich Average
  • Best Midsize
  • The Complex Moderate
  • Differential equation Publication
  • The Chief Short
  • Short
  • Eventual Periodical
  • Account Collective
  • The Future Publishing
  • The Electronic
  • Two History Group
  • Familiar
  • Mediums Medium
  • The Rich
  • Tedious Medium
  • First Magazine Place
  • The Beautiful
  • Standard Moderate Spot
  • Connection Publication
  • Short Stuff
  • Ideal Moderate
  • Complete
  • Posthumous Newsletter
  • The Online Publisher
  • The Comprehensive Magazine
  • Electronic Publisher Group
  • The Extraordinary Chronicle
  • Magnetic Moderate
  • Fantastic Fib
  • Preferred Metier Pro
  • The Dramatic Chronicle
  • Sad Script
  • Same Storey Place
  • Old
  • Modified Mild
  • Present Publishes
  • RichMedium
  • WonderfulStory
  • Standard Spiritualist
  • Prompt Periodical
  • Strange Shocker
  • Uniform
  • Term Place
  • Weary Story
  • Happy Intermediate Co
  • Contrary Story
  • The Low
  • Prior Magazine
  • Same
  • Narrative Co
  • The Terrible Yarn
  • InterestingStory
  • The Page
  • The Alkaline
  • Raven Publication
  • Prompt Published
  • Periodical Spot
  • Previous
  • MonthlyPublication
  • Publish Pro
  • Strange Stuff
  • Sad Scandal
  • Expedience Medium
  • Uniform Midsized Co
  • The Earliest Publisher

Clever medium publication name ideas

  • The Conditioned
  • Midsized Collective
  • Long Recital Spot
  • Intermediate Group
  • The Later
  • New haven Publication
  • Physical Term
  • Aqueous Average Spot
  • Malaysian Publication
  • The Chief
  • Narrative Collective
  • PosthumousPublication
  • WholeStory
  • ForthcomingPublication
  • The Complete
  • Published Spot
  • Synthetic Metier
  • Low
  • Monthly Published
  • The Famous
  • Journal Group
  • Mansion Publication
  • EssentialMedium
  • Modified Midsize
  • The Nonlinear
  • The Weekly
  • Previous Paper
  • Biblical Account
  • Sterile
  • Editor Group
  • Interstellar
  • The Amusing
  • Vanadium Medium
  • Unauthorized Periodical Collective
  • FreeMedium
  • Visual Short Group
  • Earlier Published Trading Co
  • Abrasion Publication
  • Storey Spot
  • The Official
  • Terrible Recital Co
  • Jury Story
  • Synthetic
  • Real
  • Familiar Yarn Co
  • AmusingStory
  • The Monthly Journal
  • Viscous Spiritualist Spot
  • Latest Issue Co
  • Regression equation Publication
  • Prior Published
  • The Opaque
  • Publishing Group
  • Sad Narrative Place
  • The Second Narration
  • Midsize Collective
  • FantasticStory
  • InitialPublication
  • The Pre
  • Classic Chronicle Place
  • The Extracellular Average
  • Kazan Publication
  • Two Narration Place
  • Sherry Story
  • Final Periodical Group
  • Phase in Publication
  • Deviant Medium
  • Narration Pro
  • Storey Group
  • Short Group
  • The Inside Storey
  • Wiry Story
  • The Aqueous Midsize
  • Online
  • Primary
  • Chief
  • Whole
  • The Exciting
  • MagneticMedium
  • The Neutral
  • Latter Newsletter Group
  • Basal
  • The Standard Average
  • Simple Section
  • Periodical Pro
  • Rich Average
  • Biblical
  • Modified Modest
  • Monthly
  • Minimal Midsize
  • Familiar Chronicle
  • Homogeneous Midsized
  • Strange Section
  • Dramatic Chronicle Place
  • Carry Story
  • Report Group
  • Timely Publish
  • The Official Publish
  • Artificial Short Co
  • Publishes Pro
  • Synthetic Culture Medium Group
  • Second Section
  • Minimal Milieu

Best medium publication name ideas

  • Ingredient Medium
  • Linguistic
  • FunnyStory
  • The Gaseous
  • NiceStory
  • TrueStory
  • Final Issue Co
  • Minimal Midsized
  • Entire
  • Issue Pro
  • Excellent Issue Group
  • CeasedPublication
  • History Group
  • Journal Co
  • Pathetic Narrative
  • ClassicStory
  • Classic
  • AnnualPublication
  • Interscience Periodical
  • Only
  • Special Publish
  • Amazing
  • Newsletter Co
  • The Gaseous Metier
  • The Essential Midsized
  • PowerfulMedium
  • Previous Promulgation
  • Curious Narration Collective
  • Safari Story
  • Weekly Issue Pro
  • The Separate
  • Midsized Place
  • AnonymousPublication
  • The Primary
  • Yarn Collective
  • Present Magazine
  • Prior Print
  • Ideal Culture Medium
  • Universal Metier
  • The Present
  • The Separate Periodical
  • Extraordinary Narration
  • Anonymous Published Group
  • Modified Midsized
  • The Coherent
  • Earliest
  • OpaqueMedium
  • The Sterile
  • The Previous
  • Solid
  • Yarn Trading Co
  • Simple
  • Report Pro
  • Second Stuff
  • The Strange Narration
  • The Rich Culture Medium
  • Stadium Medium
  • The Printed
  • Intermediate Spot
  • Strange Storey
  • Sad Shocker
  • Publishing Trading Co
  • Extracellular Cooked Place
  • Publish Spot
  • Original Recital
  • Recital Pro
  • The Real
  • Interesting Storey
  • Complete Narrative Trading Co
  • Tragic
  • Interesting
  • The Isotropic
  • The Good
  • CompleteMedium
  • Viscous Midsized Co
  • Theory Story
  • WeeklyPublication
  • Printed Publish
  • Disobedience Medium
  • The Only
  • Essential
  • The Similar
  • Tragic Narration Trading Co
  • The Immediate Journal
  • Beautiful Recital Pro
  • The Biblical
  • New Cooked Place
  • Neutral Average Group
  • Valuable Published Collective
  • The Humorous
  • Fib Co
  • The Quarterly
  • The Initial
  • Incredible Narrative
  • Basal Culture Medium Pro
  • The Online
  • Different Narrative Spot
  • Sad Saga
  • Weekly Newsletter
  • The Modified
  • Same Section
  • Second Yarn
  • Spiritualist Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Medium Publication:

Simple is always better

This means a few different things. Your medium publication name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your medium publication:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.