Start A Wine Club - Business Ideas

Updated: September 15th, 2022
Start A Wine Club

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A wine club offers members inside access to favorite wines from favorite vineyards. Members enjoy access to wine cultural experiences such as tastings and other exclusive events. The wine clubs provide members a series of monthly, quarterly, or semi-annual premium-quality wine shipments and benefits.

Starting a wine club is pretty simple! Invite people you know and the existing customers. You can also advertise starting a wine club in wine enthusiast magazines and online communities.

Starting a wine club requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell wine club, or selling wine club online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$381B
revenue (monthly)
$178K
starting costs
$25.5K
gross margin
34%
avg product price
$50
time to build
270 days
growth
Brand Authenticity
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Website Costs

$213

$6,715

Business Formation Fees

$550

$2,500

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,744

Advertising & Marketing Costs

$75

$5,236

Total Startup Costs

$2,651

$50,795

Successful Businesses

Business URL Rank

Total Wine

totalwine.com

9,009

Buy wine online

nakedwines.com.au

84,973

HARVEST HOSTS

harvesthosts.com

107,642

Wine Library

winelibrary.com

128,189

Wine Insiders

wineinsiders.com

141,193

Scout & Cellar

scoutandcellar.com

156,829

Half Off Deals: Serving up 50-90% savings on your favorite local restaurants, spas, and more!

halfoffdeal.com

161,001

DTC Winery Software and Fulfillment Solutions

winedirect.com

171,414

Spec's Wines, Spirits & Finer Foods

specsonline.com

172,757

Welcome to Beringer Vineyards

beringer.com

245,155

1 Rated Gift of the Month Clubs with Free Shipping from Amazing Clubs

amazingclubs.com

295,364

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Rewarding work

Starting a wine club can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a wine club. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your wine club are typically around 34%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Crowded Space

Competition is high when it comes to your wine club, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Taxes

As a wine club, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a wine club, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

High overhead expenses

With starting a wine club, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜