Start A White Label Email Marketing Service - Business Ideas

Updated: September 15th, 2022
Start A White Label Email Marketing Service

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A white label email marketing tool removes existing branding and customizes its dashboards to a certain extent. Typically, the idea is to allow the agency to provide email marketing services through an existing platform rather than build its software solutions.

The agency will pay a fee to access the service and earns profits by reselling the services at a higher cost to the end user.

Starting a white label email marketing service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell white label email marketing services, or selling white label email marketing services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$7.5B
revenue (monthly)
$350K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth
SEO
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$150

$250

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$1,400

Total Startup Costs

$1,135

$23,259

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Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a white label email marketing service costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.

Rewarding work

Starting a white label email marketing service can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your white label email marketing service started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your white label email marketing service, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A white label email marketing service can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a white label email marketing service, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a white label email marketing service, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a white label email marketing service, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a white label email marketing service, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.