6 Website Testing Business Success Stories [2024]

Updated: November 1st, 2023
Start A Website Testing Business

In today’s ever-changing and competitive world, the internet has become an integral component of our operations.

Most people search the internet for things they need, entertainment, and transactional purposes.

Therefore, more businesses seek to build websites and be present online and deliver services and solutions quickly and effectively. To achieve the goal, the businesses will test their websites often and fix any issues.

Therefore, starting a web testing service can be a great business venture.

In this list, you'll find real-world website testing business success stories and very profitable examples of starting a website testing business that makes money.

1. PlaybookUX ($1.8M/year)

Lindsey Allard, the founder of PlaybookUX, came up with the idea for her business after realizing there weren't many cost-effective all-in-one research tools for startups, SMBs, and freelancers in 2018. She wanted to create a tool that would allow any freelancer with an idea to quickly get feedback from their target customers, and ended up attracting huge brand names like Google. PlaybookUX has achieved profitability within its first year and currently has 1,100 customers, with a revenue of $150k/month as of early 2022.

How much money it makes: $1.8M/year
How much did it cost to start: $100K
How many people on the team: 8


How I Bootstrapped A $1.8M/Year UX Research Software

PlaybookUX is a remote research platform that uses qualitative research to test and analyze digital assets with Fortune 500 firms and sole freelancers as customers, having achieved $1.8m in annual revenue with 1,100 customers and 100% YoY growth as a result of bootstrapping their business and keeping user feedback in focus.

Read by 3,385 founders

Learn more about starting a website testing business:

Where to start?

-> How much does it cost to start a website testing business?
-> Pros and cons of a website testing business

Need inspiration?

-> Examples of established website testing business
-> Marketing ideas for a website testing business

Other resources

4. Website

VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.

Website traffic: 390K/month


5. Cambridge English

Cambridge Assessment English provides exams and qualifications for learners and teachers of English. See the full range of what we offer.

Website traffic: 4.33M/month


6. SolarWinds Pingdom

We help you gain instant insights into your website’s availability and performance so that you can outsmart competition with an amazing end-user experience.

Website traffic: 1.14M/month