10 Travel Influencer Business Success Stories [2024]

Updated: November 19th, 2023
Start A Travel Influencer Business

Travel influencers create content about travel, tourism, and culture and share their experiences via social media or personal blogs.

If you love exploring new places and are interested in earning a side income, consider becoming a travel influencer. Your role will be to document places you have visited and feature unique formations, cultures, and landscapes.

Share your content via social media channels and include relevant hashtags. Travel influencers earn income through partnerships with travel and tour companies and advertisement revenue based on their niche.

Here are some real life success stories of starting a travel influencer business:

1. Planit ($600/year)

Billy, a 20-year-old math student from Brisbane, Australia, came up with the idea for PlanIt after struggling to plan adventures in the physical world. Drawing on his experiences in designing cutting-edge recommender systems at venture-funded startup Atmos, he applied his knowledge to create a seamless travel search and planning experience. PlanIt has since expanded its database coverage and user growth, positioning itself as a platform for travel and lifestyle businesses to list their details and generate revenue.

How much they make: $600/year
How much did it cost to start: $1.5K
Current team size: 0

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On Building A Travel Recommendations Platform

PlanIt is a travel recommendation and planning platform that has seen compelling growth in database coverage and user growth, covering every country in the world with several thousand users and a large SEO focus as well as a growing interest from travel and lifestyle businesses to list their details.

About
William started Planit over 3 years ago
Revenue
William grew the business to $50/month
Costs
It cost William $1500 to start the business
Read by 4,225 founders

2. ANTHONYKDO INC ($120K/year)

Anthony's passion for filming and moving led him to create films that were appreciated by his audience. As he gained more recognition, he started receiving requests to create films for others. After his first successful client project, he was convinced of his entrepreneurial potential.

How much they make: $120K/year
Current team size: 0

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How I Make $120K/Year As A Travel Filmmaker And Photographer

A nomadic Canadian filmmaker started their creative business six years ago and now has over two dozen loyal clients scattered across six different countries, earning between $7000-15000/month, with a website built on WIX and no traditional marketing approach, relying on word of mouth and social media, they operate like an agency these days aiming for more meaningful work.

About
Anthony started ANTHONYKDO INC over 6 years ago
Revenue
Anthony grew the business to $10K/month
Read by 3,397 founders

So... can you actually make money with a travel influencer business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. CuddlyNest ($2.8M/year)

Ritesh Raj, the co-founder and COO of CuddlyNest, came up with the idea for the accommodation booking platform after years of traveling to over 100 countries and realizing the pain points of finding diverse types of accommodations. Alongside his co-founder, they decided to create a centralized platform that offers all kinds of properties for all types of travelers. Since its launch, CuddlyNest has raised over $14 million in funding and has plans for continued growth and expansion.

How much they make: $2.8M/year
Current team size: 72

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How We Solved A Major Pain Point With Travelers And Built An All-In-One Booking Platform [$21M Sales in 2022]

CuddlyNest has become the only online travel agency that offers all types of accommodations in one platform, with inventory currently including over 4 million properties of all types in 80k+ cities, and is expecting to hire more than fifty new employees in the coming months.

About
Ritesh started CuddlyNest over 7 years ago
Revenue
Ritesh grew the business to $233K/month
Read by 3,096 founders

4. PubClub.com ($24K/year)

Kevin Wilkerson came up with the idea for PubClub.com while in Amsterdam with a friend, realizing the importance of knowing not just where to go in a city, but when to be there. He started the lifestyle website to provide information on travel, nightlife, food and drink, festivals, and sports, and has since expanded it to generate approximately $2,000 a month from advertising with around 25k users per month. Through his background in journalism and PR, he has been able to publish quality content and attract partnerships with tourism boards.

How much they make: $24K/year
Current team size: 1

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I Missed Out On A Party In Amsterdam. So, I Decided To Build A Profitable Tourist Guide Website

PubClub.com, a lifestyle website with information on travel, nightlife, food and drink, festivals, and sports around the world, generates approximately $2,000 a month from advertising and has approximately 25k users/month to its website, with founder Kevin Wilkerson starting the company in order to provide a unique concept for a tourism guide site.

About
They started PubClub.com almost 23 years ago
Revenue
They grew the business to $2K/month
Read by 2,280 founders

So... can you actually make money with a travel influencer business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Blue Sky Luxury Travels ($5M/year)

How much they make: $5M/year
Current team size:

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Shanna Dickerson: Building a Luxury Travel Empire

Blue Sky Luxury Travels is a multi-million dollar, ultra-luxury travel agency that offers worldwide services, including weekly rates ranging from $10,000 to more than $1 million for their network of luxury villas, private islands, and yacht charters.

About
They started Blue Sky Luxury Travels almost 14 years ago
Revenue
They grew the business to $417K/month
Read by 742 founders

So... can you actually make money with a travel influencer business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. Packs Light ($170K/year)

How much they make: $170K/year
Current team size: 4

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She Packs Light and Spreads Light with Gabby Beckford of @Packslight

Packs Lights is a successful travel blog founded by Gabby Beckford, a young adventurer and TEDx speaker, that offers a plethora of travel tips and resources, and has earned her over $170,000 in gross cash from sponsored content and blog pieces.

About
Gabby started Packs Light about 4 years ago
Revenue
Gabby grew the business to $14.2K/month
Read by 478 founders