Starting a tour company is a great way to bring your love of travel to life. You can share your passion with others and help make their dream vacations come true!
There are many types of tour businesses, so it's best to choose something you are passionate and knowledgeable about. Here's a few of the most popular tour companies to start:
- Food & Drink Tours
- Adventure & Sporting Tours
- Sightseeing & Historical Tours
- Shopping Tours
- and many more!
It's also important to determine what mode of transportation you want for your tour company, as this will determine the initial startup costs needed for your company.
To get started, find out if you need a license to operate in your state. Some states require tour companies to be licensed, while others do not. If you are required to be licensed, talk with the licensing agency to find out what steps must be taken before you can apply for that license.
Starting a tour company requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell tour service, or selling tour service online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Employee & Freelancer Expenses||$151||$252|
|Business Formation Fees||$600||$4,700|
|Retail Business Expenses||$1,250||$6,650|
|Advertising & Marketing Costs||$75||$3,986|
|Office Space Expenses||$0||$100|
|Specific Industry Expenses||$0||$500|
|Total Startup Costs||$2,461||$35,923|
|Best Virtual Tour Software||panoskin.com||#143,872|
|On The Go Tours||onthegotours.com||#227,823|
|Go Ahead Tours||goaheadtours.com||#231,988|
|The Wildland Trekking Company||wildlandtrekking.com||#266,484|
|Abercrombie & Kent||abercrombiekent.com||#290,756|
Pros & Cons
|Little startup costs required||The cost to start a tour company costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.|
|Rewarding work||Starting a tour company can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Pick & choose the clients you work with||Tour Companyes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!|
|Control of workload||With starting a tour company, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.|
|Gain exposure and experience||This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Longer Sales Process||A tour company can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Work can be inconsistent||As a tour company, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.|
|Lack of benefits||With a tour company, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.|
|Taxes||As a tour company, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|No safety net||Typically, as a tour company, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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