7 Themed Content Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Themed Content Business

Here are some real life success stories of starting a themed content business:

1. Influence Podium ($480K/year)

Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.

How much they make: $480K/year
How much did it cost to start: $100
Current team size: 6

How I Started A $30K/Month Personal Branding Content Service For B2B CEOs

Influence Podium CEO Marti Sanchez started his content service for B2B CEOs three years ago, which now helps get CEOs of companies on podcasts and repurposes those episodes. They have crossed $30k MRR and their next goal is to hit seven figures by the end of the year, while completely self-funded.

About

Marti started Influence Podium over 4 years ago

Revenue

Marti grew the business to $40K/month

Costs

It cost Marti $100 to start the business

Read this case study

Read by 4,492 founders

2. CopySmiths ($480K/year)

Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.

How much they make: $480K/year
How much did it cost to start: $8K
Current team size: 7

How I Started A Content Creation Company That Makes $40K/Month

CopySmiths, a content shop that specializes in writing blog articles for eCommerce stores and affiliate sites, has grown from 2 clients and 4 writers in 2020 to now over 100 clients and 40+ writers by using a business operating system inspired by the book "Work the System" by Sam Carpenter and focusing on product-market fit and referrals as their primary drivers of growth.

About

Katrina started CopySmiths about 4 years ago

Revenue

Katrina grew the business to $40K/month

Costs

It cost Katrina $8000 to start the business

Read this case study

Read by 4,260 founders

Learn more about starting a themed content business:

Where to start?

-> How much does it cost to start a themed content business?
-> Pros and cons of a themed content business

Need inspiration?

-> Examples of established themed content business
-> Marketing ideas for a themed content business

Other resources

4. ThemeCo

Proud Home of the X Theme and Pro App for WordPress

5. Portent

For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.

Where they're located: Seattle, Washington, USA
Website traffic: 220K/month

6. Kadence Theme

Build your website, your way... without compromise. The Kadence Theme is the hottest free WordPress Theme with nothing held back.

Website traffic: 90K/month

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Starting A Themed Content Business: Everything You Need To Know

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