Become A Content Strategist - Business Ideas

Updated: September 15th, 2022
Become A Content Strategist

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A content strategist business is a business that helps companies and organizations create and implement a content strategy that aligns with their business goals and objectives. This includes researching and identifying the target audience, determining the types of content that will be most effective in reaching that audience, and creating a plan for creating, distributing, and measuring the impact of the content.

Running a successful content strategist business involves several key skills and strategies. First and foremost, it requires a deep understanding of the target audience and what types of content will be most effective in reaching and engaging them. This involves conducting market research, analyzing data, and staying up to date on industry trends and best practices.

In addition, it’s essential to have strong communication and collaboration skills, as content strategists often work closely with other members of an organization, including marketing and sales teams, to ensure that the content is aligned with overall business goals and objectives.

Finally, it’s essential to be organized and have strong project management skills, as content strategists often juggle multiple projects and deadlines simultaneously. By staying on top of tasks and delivering high-quality work on time, content strategists can build a strong reputation and secure long-term contracts with clients.

Becoming a content strategist requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell content management services, or selling content management services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$47.3B
revenue (monthly)
$83K
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
SEO
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Training & Education Expenses

$0

$1,000

Software Expenses

$0

$594

Advertising & Marketing Costs

$0

$2,750

Website Costs

$13

$215

Specific Industry Expenses

$0

$100

Total Startup Costs

$13

$11,659

Successful Businesses

Business URL Rank

MarketMuse

marketmuse.com

23,682

Uberflip

uberflip.com

31,749

Content Snare

contentsnare.com

54,227

usability.gov

usability.gov

65,823

Paramount Pictures

paramount.com

124,711

vitamin T

vitamintalent.com

194,053

Flying V Group

flyingvgroup.com

199,955

Pace

paceco.com

239,669

Pressfolios

pressfolios.com

339,137

Content26

content26.com

354,192

Content-Whale Private Limited

content-whale.com

479,726

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a content strategist costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.

Rewarding work

Starting a content strategist can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A content strategist gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your content strategist, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your content strategist in order to stay relevant for your audience and for those searching on google.

Lack of benefits

With a content strategist, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a content strategist, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a content strategist, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a content strategist, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜