Start A Content Marketing Agency - Business Ideas

Updated: September 15th, 2022
Start A Content Marketing Agency

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Content is the currency of the digital world. Today, more and more businesses need to work with writers and content marketers. If you want to get into these kinds of jobs, you should start a writers' or content marketing agency.

Worldwide content marketing industry revenue was estimated at roughly $66B in 2021. The source projected that it would increase to $76B in 2022 and that it would continue growing over the further years to reach $137B in 2026.

Content marketing will continue to grow in significance with the increased use of digital channels. Therefore, the demand for content marketers is projected to grow by 27% over the next few years.

Starting a content marketing agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell content marketing agency services, or selling content marketing agency services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$47.3B
revenue (monthly)
$45.6K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth
SEO
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$150

$250

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$1,400

Total Startup Costs

$1,135

$23,259

Successful Businesses

Business URL Rank

Copyblogger

copyblogger.com

11,566

Outgrow

outgrow.co

17,641

Uberflip

uberflip.com

31,749

Inbound Marketing Agency

kunocreative.com

62,433

SEO Discovery: Complete Digital Marketing Agency in India

seodiscovery.com

66,311

SEO.co

seo.co

72,647

Clearscope

clearscope.io

74,603

Siege Media

siegemedia.com/

88,606

The Content Factory

contentfac.com

98,067

Animalz

animalz.co

98,110

E2M

e2msolutions.com

102,028

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a content marketing agency costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.

Rewarding work

Starting a content marketing agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your content marketing agency started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your content marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A content marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a content marketing agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a content marketing agency, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a content marketing agency, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a content marketing agency, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.