Content is the currency of the digital world. Today, more and more businesses need to work with writers and content marketers. If you want to get into these kinds of jobs, you should start a writers' or content marketing agency.
Worldwide content marketing industry revenue was estimated at roughly $66B in 2021. The source projected that it would increase to $76B in 2022 and that it would continue growing over the further years to reach $137B in 2026.
Content marketing will continue to grow in significance with the increased use of digital channels. Therefore, the demand for content marketers is projected to grow by 27% over the next few years.
Starting a content marketing agency requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell content marketing agency services, or selling content marketing agency services online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$150||$250|
|Business Formation Fees||$600||$4,700|
|Advertising & Marketing Costs||$0||$1,400|
|Total Startup Costs||$1,135||$23,259|
|Inbound Marketing Agency||kunocreative.com||#62,433|
|SEO Discovery: Complete Digital Marketing Agency in India||seodiscovery.com||#66,311|
|The Content Factory||contentfac.com||#98,067|
|Modern Marketing Partners||modernmarketingpartners.com||#126,623|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Little startup costs required||The cost to start a content marketing agency costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.|
|Rewarding work||Starting a content marketing agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|No overhead costs||To get your content marketing agency started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!|
|Crowded Space||Competition is high when it comes to your content marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Longer Sales Process||A content marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Work can be inconsistent||As a content marketing agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.|
|Lack of benefits||With a content marketing agency, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.|
|Isolation||Often times, as a content marketing agency, you typically work alone and do not have much face-to-face interaction with other team members.|
|Taxes||As a content marketing agency, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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