Business Idea

Start A Content Marketing Agency

About

Starting a content marketing agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell content marketing agency services, or selling content marketing agency services online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$47.3B
revenue (monthly)
$30.3K
starting costs
$15.7K
gross margin
90%
time to build
7 months
growth
Word of mouth
business model
Advertising
time investment
Full time

About

Starting a content marketing agency requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell content marketing agency services, or selling content marketing agency services online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$47.3B
revenue (monthly)
$30.3K
starting costs
$15.7K
gross margin
90%

 

time to build
7 months
growth
Word of mouth
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $150 $250
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,015
Business Formation Fees $600 $4,700
Software Expenses $162 $2,894
Advertising & Marketing Costs $0 $1,400
Other Expenses $0 $800
Total Startup Costs $2,465 $29,059

Successful Businesses

Business URL Rank
Outgrow outgrow.co #17,641
Inbound Marketing Agency kunocreative.com #62,433
SEO Discovery: Complete Digital Marketing Agency in India seodiscovery.com #66,311
SEO.co seo.co #72,647
The Content Factory contentfac.com #98,067
Animalz animalz.co #98,110
E2M e2msolutions.com #102,028
Fluent, Inc. fluentco.com #118,285
Modern Marketing Partners modernmarketingpartners.com #126,623
Content Harmony contentharmony.com #156,864
Fractl frac.tl #161,508

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a content marketing agency costs significantly less money than most businesses, ranging anywhere from 2,465 to 29,059.
Rewarding work Starting a content marketing agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs To get your content marketing agency started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Cons Description
Crowded Space Competition is high when it comes to your content marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A content marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a content marketing agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a content marketing agency, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a content marketing agency, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a content marketing agency, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.