Content marketing is developing and distributing relevant, helpful content to convert the target customer to take the necessary steps. Businesses with a content marketing strategy get 67% more leads than other companies.
Therefore, the demand for content marketing services is high than ever before. Starting a content marketing service can be a significant business venture.
To start a content marketing business, you need a good understanding of SEO and social media. You can hire content creators to help you develop relevant and valuable content.
Starting a content marketing business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell content marketing, or selling content marketing online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Training & Education Expenses||$0||$1,000|
|Advertising & Marketing Costs||$0||$2,750|
|Specific Industry Expenses||$0||$100|
|Total Startup Costs||$13||$11,659|
|Zoella YouTube Channel||youtube.com/zoella||#2|
|Three Girls Media, Inc.||threegirlsmedia.com||#251,238|
|The Customize Windows||thecustomizewindows.com||#273,185|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Little startup costs required||The cost to start a content marketing business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.|
|Rewarding work||Starting a content marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|Traffic to your website||A content marketing business gives people a reason to visit your website and to keep coming back to you!|
|Crowded Space||Competition is high when it comes to your content marketing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Constant maintenance of publication||You may find yourself constantly needing to update your content marketing business in order to stay relevant for your audience and for those searching on google.|
|Lack of benefits||With a content marketing business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.|
|Isolation||Often times, as a content marketing business, you typically work alone and do not have much face-to-face interaction with other team members.|
|Taxes||As a content marketing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|No safety net||Typically, as a content marketing business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.|
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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