Minus Eyewear

On Launching An Eyewear Brand For High Minus Prescriptions

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Charlotte Dickinson

Founder, Minus Eyewear

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Minus Eyewear

minus-eyes.com

from Leeds, UK

started March 2021

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Hello! Who are you and what business did you start?

Hi, I’m Charlotte Dickinson, founder of Minus - eyewear for high, negative prescriptions or powerful eyes as I like to call them. The more short-sighted you are, the thicker your lenses have to be, and we’ve designed the first-ever collection of glasses that takes this into account. The launch range called ‘Power’ takes an inclusive, optimized approach and includes 8 classic frames.

The main problem for wearers with thick glasses is the lens that bulges out of ordinary frames, which also adds weight. We’ve ensured the full lens is covered when combined with up to -10 prescriptions and high index lenses.

These spec wearers are usually told to buy a really narrow (petite), thick frame to minimize thickness and hide it (badly) but we don’t think that’s good enough. For men in particular this creates a really bad fit as they’re not wide enough. It’s like constantly wearing a size small t-shirt when you’re a medium.

Around 4% of the population in the UK have a prescription over -6, which is increasing at a scary rate. We think it’s about time they were catered for.

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