43 Trending Protein Powder Businesses [2024]
Protein powder is a popular nutritional supplement that helps build muscle, repair tissue, and can make enzymes and hormones. More people prefer protein powder owing to its health benefits.
Therefore, starting a protein powder business in 2024 can be a viable idea.
To start the business, perform market research and make a perfect protein shake recipe. Create a marketing strategy and partner with distributors to help cover a wider market.
Looking for some examples of a protein powder business?
Interested in case studies of a successful protein powder business? Check out our full list of success stories.
1. BioTRUST
At BioTRUST, our goal is providing customers with the highest quality, most effective nutrition products, vitamins and supplements on the market.
Website traffic: 940K/month
2. Gainful
Gainful is personalized protein powder made for your body, weight loss, and fitness goals. Try our whey, soy-free, vegan, gluten-free, and vegetarian protein shakes.
How much they make:
Where they're located: San Francisco, California, USA
Current team size: 8
Website traffic: 1.22M/month
Learn more about starting a protein powder business:
Where to start?
-> How much does it cost to start a protein powder business?
-> Pros and cons of a protein powder business
Need inspiration?
-> Other protein powder business success stories
-> Marketing ideas for a protein powder business
Other resources
-> Profitability of a protein powder business
-> Protein powder business tips
4. KOS.com
KOS Plant Based Vegan Protein Powder – Organic, Raw Plant Based Protein and Vitamins. A delicious and satisfying drink. The ambient glow of radiant health
Website traffic: 160K/month
5. Further Food
Further Food is dedicated to helping you further your health with innovative food-based nutritional products, such as Collagen Peptides Powder, Superfood Turmeric and more. All of our products are: Sugar-Free, Dairy-Free, Gluten-Free & made with Real, Whole Food Ingredients.
Website traffic: 170K/month
6. Nuzest USA
Website traffic: 40K/month
7. Kelly LeVeque
Healthy Recipes, Nutritionist, Weight Loss, Wellness, Lifestyle, Eating Clean
8. Owyn
We provide customers with the confidence needed to know that our products contain clean, fully-tested ingredients.
9. Ultimate Nutrition
At Ultimate Nutrition, we continue to set the bar high with industry-leading quality and manufacturing standards. Since its inception in 1979 by power lifter Victor H. Rubino, Ultimate Nutrition was one of the first companies to develop sports nutrition products.
10. Protein Package
Protein Package is a UK-based online retailer that sells a variety of protein snacks and supplements. They cater to health-conscious consumers looking to incorporate more protein into their diets. The business is run by a small team of founders and employees who have helped grow the company to generate solid revenue. Overall, a successful niche business in the health and fitness industry.
How much they make: $1.08M/year
Where they're located: Bridgnorth, UK
How much did it cost to start: $300
Current team size: 4
How a 17-year-old founded a successful snacks eCommerce, with over 400% YoY growth for the past four years, reinventing the traditional 'pick and mix' for health-conscious consumers and offering an unrivaled choice of quality brands at the best prices when mixing and matching.
11. MUTANT
MUTANT supplements provide men and women with the nutritional support they need to build muscle, increase strength, and improve performance.
Website traffic: 90K/month
12. My Power Life
Power Life by Tony Horton. Ready to unlock your true potential? Get daily support from vital nutrients in a wide array of Power Life formulas.
Website traffic: 100K/month
13. Flourish
Best Protein Pancake Mix In Canada. Just add water to the Flourish Protein Pancake Mix for a healthy, tasty, easy to make breakfast.
Website traffic: 20K/month
14. Human Improvement
Delicious | Nutritious | Sustainable | Ethical Our propriety blend is made with a base of pumpkin, brown rice and pea protein supercharged with cricket protein - a powerhouse ingredient packed with B12, iron, fiber and gut friendly prebiotics.
15. Human Tonik
Premium grade greens superfood supplement for body and mind. Easy way to get the energy and nutrients your body needs. Be your best today, and every day!
How much they make: $2.4M/year
How much did it cost to start: $50K
Current team size: 1
SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.
16. PB2
17. Philosophie
Philosophie health products, protein powders & foods allow you to meet your weight loss goals, support glowing skin and hair and bring nutrition into your life.
18. SFH
Our selection of natural health supplements has you covered to help you reach your best performance goals. Get Stronger, Faster, Healthier today!
19. VADE Nutrition
Our innovative scoop technology packs one perfectly measured scoop of our 100% whey isolate protein into a completely dissolvable film. Just toss, shake and enjoy! Our Dissolvable Protein Scoops are the ideal choice for your active lifestyle. Built to go wherever life takes you.
How much they make: $6M/year
Where they're located: East Lansing, Michigan, USA
Current team size: 7
VADE Nutrition provides on-the-go consumers with convenient and portable Dissolvable Protein Scoops featuring 20 grams of protein, 4.4 grams of branch chain amino acids and only 90 calories, which has expanded from selling only through the website to retail stores and e-commerce sites such as Amazon, BodyBuilding.com, Groupon and GNC.com, culminating in a successful Shark Tank pitching to get a deal with Mark Cuban and A-Rod.
20. HealthForce SuperFoods
Vegan product line featuring supportive cleanse products, vegan proteins, vital superfood formulas, high-quality single ingredient superfoods & herbal extracts.
21. Dioxyme
Dioxyme is focused on physician-led research, demonstrating actual results on world-class athletes, and providing customers top quality ingredients.
How much they make: $840K/year
Where they're located: Fort Myers, FL
How much did it cost to start: $300K
Current team size: 4
Father-son duo Marc and Bennett Schneider created Dioxyme, a small-batch, craft nutritional supplement brand that caters to pro-athletes and their unique needs, which earned $840K in yearly revenue, with a 45% repurchase rate.
22. Nutritional supplement distributor
Prometeus offers Europe wide distribution of nutritional supplements. We supply your store, gym or online shop with all the main brands in sports nutrition.
23. Bodybuilding Supplements
Bodybuilding Supplements from the UK's best Sports Supplement store. Fantastic prices on a huge range of supplements from Bodybuilding Warehouse.
Website traffic: 230K/month
24. BiPro USA
We make clean, healthy fuel for high-performing bodies and active busy lives. Our proteins are made without artificial sugars or unnecessary fillers.
25. ZAMMEX
Buy Bovine Hide Premium Collagen Peptides Protein Powder. Grass Fed, Pasture Raised, Unflavored, Premium Quality, Pure Bovine Collagen Peptides Protein Powder from Zammex.
26. Body Fortress
27. Powerbody.eu
28. ONO OVERNIGHT OATS
Enjoy unreal flavors and a ready-to-go breakfast with 25g of protein and lots of vegan options. Our delicious overnight oats, or as we call them ONO, have tasty high quality protein, healthy superfoods like oats, flax, lions mane, and chia. All of our recipes include over 25g of protein, are gluten free, and low in sugar. Perfect to take with you hiking, camping or after your work out!
29. Judee's Gluten Free
High quality gluten and nut free ingredients, mixes and blends at reasonable prices. Dedicated gluten and nut free facility. Judee’s Gluten Free now offers over 30 raw ingredient products through Amazon.com as well as signature proprietary mixes that are distributed nationwide under the brand name Judee’s Gluten Free.
30. Edible Health
Premium collagen peptides for thick hair, glowing skin, strong joints and a healthy gut. Ready to try it? Order our collagen online - with free UK shipping!
31. NutriBiotic
NutriBiotic - Where science works naturally
32. Gerbs Allergy Friendly Foods
Gerbs: Buy 100% organic & non-gmo dried fruit, seeds, healthy snacks, dark chocolate, rice & grain at mygerbs.com. Get free shipping over orders $59.99!
33. P3
P3 - Portable Protein Packs. The more interesting way to get your protein. With a tasty and savory variety of meat, cheese, nuts, and fruit.
34. Protein Foundry
35. KetoGenics at KetoShop.com
Buy keto diet and low carb diet protein powder, vitamins and supplements at KetoGenics. Shop our quality, low-priced ketogenic products at KetoShop.com.
36. Pure Product Australia
The large range of Australian made supps. Whey, Pea/ Rice Protein, Protein Blends, Aminos, Creatine, BCAAs, Gainers, Carbs and much more.
37. BoxNutra
38. Supplement World
39. Emerald City Smoothie
40. Fitness Savvy
Compare prices on gym equipment, supplements, sportswear and more. Find fitness discount codes, vouchers and deals, and get the very best prices.
41. Indian Dairy
43. Bluebird Provisions
Canada's premier organic bone broth and superfood vegan broth. We use ethically upcycled ingredients to make collagen rich broth to help you feel better. Sold frozen online and in grocery stores across Canada. Collagen Rich, Non-GMO, Certified Organic. Paleo Friendly. Fat Free. Dairy Free. Keto Friendly.
How much they make: $635K/year
Where they're located: Vancouver, BC, Canada
How much did it cost to start: $30K
Current team size: 1
Bluebird Provisions Bone Broth is North America's fastest-growing bone broth brand, doing 49,000 per month and growing 50% YoY, with 5000% growth in customer base since starting, thanks to an SEO-focused strategy, email marketing, referrals, and Amazon.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
