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6 Protein Powder Business Success Stories [2023]

6 Protein Powder Business Success Stories [2023]
Start A Protein Powder Business

Protein powder is a popular nutritional supplement that helps build muscle, repair tissue, and can make enzymes and hormones. More people prefer protein powder owing to its health benefits.

Therefore, starting a protein powder business in 2023 can be a viable idea.

To start the business, perform market research and make a perfect protein shake recipe. Create a marketing strategy and partner with distributors to help cover a wider market.

Here are some real life success stories of starting a protein powder business:

1. Supergreen Tonik ($900K/year)

Adam Wright (from ) started Supergreen Tonik almost 4 years ago.

$75K / month
1 founders / 1 employees

Case Study

Hi, my name is Adam Wright and I am the founder of SuperGreen TONIK. We develop a greens powder that contains 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals.

Our target is 7-figures for our 2nd year, which we believe is very achievable.


2. VADE Nutrition ($6M/year)

Joe Johnson (from East Lansing, Michigan, USA) started VADE Nutrition about 7 years ago.

$500K / month
2 founders / 7 employees
East Lansing, Michigan, USA

Case Study

My name is Joe Johnson. Along with my wife Megan, we are the founders of VADE Nutrition.

When we started we were only selling through our website, and now we are pretty much everywhere you shop online, and soon to be all over the country in retail. In the last 5 years of launching VADE you can find us on many e-commerce shops, a Shark Tank pitch ending in a successful deal, coming soon to large in-store brands and expanding our product line!


Learn more about starting a protein powder business:

Where to start?

-> How much does it cost to start a protein powder business?
-> Pros and cons of a protein powder business

Need inspiration?

-> Examples of established protein powder business
-> Marketing ideas for a protein powder business

Other resources

-> Protein powder business tips

4. Dioxyme ($840K/year)

Marc Schneider, MD and Bennett T. Schneider (from Fort Myers, FL ) started Dioxyme over 7 years ago.

$70K / month
2 founders / 4 employees

Case Study

Hi guys, we are Marc and Bennett Schneider, father and son co-founders of Dioxyme (btw it is pronounced Dye-Oh-Zyme) and we manufacture and distribute DTC and B2B, small-batch, craft, nutritional supplements.

When Bennett hung up the skates after several years of pro hockey, the two decided to start Dioxyme to provide the most effective products on the market… one’s that actually work.


5. Protein Package ($1.08M/year)

George Greenhill (from Bridgnorth, UK) started Protein Package almost 6 years ago.

$90K / month
1 founders / 4 employees

Case Study

Whilst there aren't any entrepreneurs in my family or close friends group, I grew up watching business TV shows like the BBC's Dragons Den and The Apprentice, always getting mesmerized by the unique ideas and hard work people put into their businesses and brands to turn them into something they could make a living from.

Other than the school 'pretend' businesses you set up as part of your coursework, this was the first viable idea I had meaning I had little to no knowledge of running a business before starting Protein Package. Our current bestselling range of products sold are protein bars, they're super convenient to take on the go, taste amazing, and offer a brilliant macronutrient profile by keeping carbs, fat, and sugars low. Customers love to be able to mix and match all the best protein bar brands from around the world in one place.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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