5 Online Shopping Business Success Stories [2023]

Updated: January 18th, 2023
Start An Online Shopping Business

Here are some real life success stories of starting a online shopping business:

1. Combat Flip Flops ($6M/year)

Matt Griffin (from Issaquah, Washington, USA) started Combat Flip Flops over 10 years ago.

$500K / month
3 founders / 2 employees
Issaquah, Washington, USA

Case Study

My name is Matt Griffin, and I'm the CEO of Combat Flip Flops--a team of people that believe we can bring sustainable, peaceful solution to armed conflict with education and economics.

As the CEO, I manage the corporate team to help drive messaging, social media, and sales. Alongside me is Andy Sewrey, President, and Donald Lee, CMO.


2. Mazing ($120K/year)

Marco Messner (from Vienna, Austria) started Mazing over 3 years ago.

$10K / month
3 founders / 3 employees

Case Study

Hello, my name is Marco, founder of MazingXR (alongside my two co-founders). I’m 27 years old, born and raised in Austria – no kangaroos – it is a small country in the center of Europe. You might know Arnold Schwarzenegger, he is Austrian.


Learn more about starting an online shopping business:

Where to start?

-> How much does it cost to start an online shopping business?
-> Pros and cons of an online shopping business

Need inspiration?

-> Examples of established online shopping business
-> Marketing ideas for an online shopping business
-> Online shopping business Instagram bios

Other resources

4. Celer ($30K/year)

Sarah Anderson (from New York, NY, USA) started Celer over 3 years ago.

$2.5K / month
1 founders / 1 employees

Case Study

Hello! Thanks for having us. My name is Sarah Anderson and I am the founder of Celer Ergonomics. Celer is an athletic training brand focused on creating products that re-train your body to move with better movement patterns, as you move. Our first product, the RunCeler strap, is a functional resistance band worn over the sock and in the shoe while running to promote improved running form, thereby decreasing the risk of injury and improving performance.

As we grow our business, we are looking to expand our influence and gain traction in the fitness community, with a primary focus on the running community.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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