How Profitable Is An Online Advertising Agency? (Updated for 2023)

Updated: September 20th, 2023
Start An Online Advertising Agency

How Profitable Is An Online Advertising Agency? (Updated for 2023)

So you want to start an online advertising agency?

And the first question that came to your mind was, “Well, is an online advertising agency profitable?”

With a market size of $399B there’s plenty of business to go around. Especially considering the initial investment is $2.5K and potential revenue is $4.92M per year with gross margins being 65%.

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a online advertising agency.

Let’s dive in!

Is an online advertising agency profitable?

Yes, an online advertising agency is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $4.92M per year with a gross margin of 65%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your online advertising agency.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your online advertising agency is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is an online advertising agency worth it?

If you’re wondering if a online advertising agency is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $4.92M per year.

Further, you can have your initial investment of $2.5K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $399B, it will be possible for you to enjoy a monthly revenue of $267K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a online advertising agency to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance an online advertising agency.

Learn more about starting an online advertising agency:

Where to start?

-> Online advertising agency plan
-> How to finance an online advertising agency?
-> How much does it cost to start an online advertising agency?
-> Pros and cons of an online advertising agency
-> How to get clients for an online advertising agency?

Need inspiration?

-> Other online advertising agency success stories
-> Examples of established online advertising agency
-> Marketing ideas for an online advertising agency
-> Online advertising agency slogans
-> Online advertising agency names
-> Online advertising agency Instagram bios

Other resources

-> Online advertising agency tips

How much can you make in an online advertising agency?

With a online advertising agency, you can make as much as $4.92M per year since it has a gross margin of 65%.

All you need is an initial investment of $2.5K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a online advertising agency can offer you a monthly profit of $267K since you’re catering to a market size of $399B. But, of course, this size varies depending on your area of choice.

How much does a online advertising agency make a week?

The weekly profit for a online advertising agency ranges around $66.6K. As such, you can enjoy a monthly profit of $267K.

To know if your online advertising agency achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your online advertising agency.

How much does an online advertising agency owner make?

The income of an online advertising agency owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established online advertising agency is about $66.6K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as an online advertising agency owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Online advertising agency profit margins

Generally speaking, online advertising agency makes a profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of an online advertising agency, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, online advertising agency owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, online advertising agency owners can ensure long-term sustainability and profitability for their business.

Online advertising agency owner salary

The salary of an online advertising agency owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established online advertising agency, in a prime position, might see an average weekly salary around the ballpark of $66.6K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a online advertising agency is quite promising if you plan on starting such. With a market size of $399B, you can enjoy a potential revenue of around $4.92M per year with a gross margin of 65%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $267K. Overall, the success of your online advertising agency also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this online advertising agency is profitable.

Make sure you have a proper online advertising agency plan and know how to get clients for your online advertising agency.

Pat Walls,  Founder of Starter Story
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