Strategus

How We Started the First Programmatic OTT/CTV Advertising Company

February 26th, 2020
Joel Cox
Founder, Strategus
$1.25M
revenue/mo
2
Founders
21
Employees
Strategus
from Denver, Colorado, USA
started September 2014
$1,250,000
revenue/mo
2
Founders
21
Employees
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Hello! Who are you and what business did you start?

I’m Joel Cox, co-founder and executive vice president of strategy and innovation for Strategus, an advertising technology startup founded in Denver in 2014. The company pioneered the first programmatic OTT/CTV (Over-The-Top digital streaming over Connected Television) advertising campaign the following year.

how-we-started-a-1-2m-month-programmatic-ott-ctv-advertising-company

The Strategus Managed Services Platform produces real-time automated ad campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices. With a wide variety of brand and agency customers, our growth has been phenomenal, with revenues of $14.8 million in 2019. We’ve been on the Inc. 5000 three years running due to our geometric sales increases.

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