How We Started the First Programmatic OTT/CTV Advertising Company
February 26th, 2020
Hello! Who are you and what business did you start?
I’m Joel Cox, co-founder and executive vice president of strategy and innovation for Strategus, an advertising technology startup founded in Denver in 2014. The company pioneered the first programmatic OTT/CTV (Over-The-Top digital streaming over Connected Television) advertising campaign the following year.
The Strategus Managed Services Platform produces real-time automated ad campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices. With a wide variety of brand and agency customers, our growth has been phenomenal, with revenues of $14.8 million in 2019. We’ve been on the Inc. 5000 three years running due to our geometric sales increases.
