8 Nutrition Guides Business Success Stories [2023]

Updated: July 24th, 2023
Start A Nutrition Guides Business

Here are some real life success stories of starting a nutrition guides business:

1. Stronger U Nutrition ($6M/year)

Mike saw people didn’t have a problem with fitness, but a problem with nutrition. He started Stronger U, a nutrition coaching company, and makes $600k/mo.

$500K / month

Case Study

Mike saw people didn’t have a problem with fitness, but a problem with nutrition. He started Stronger U, a nutrition coaching company, and makes $600k/mo.

Learn more about starting a nutrition guides business:

Where to start?

-> How much does it cost to start a nutrition guides business?
-> Pros and cons of a nutrition guides business

Need inspiration?

-> Examples of established nutrition guides business

Other resources

-> Nutrition guides business quotes

4. H.V.M.N. ($12M/year)

Michael Brandt is the CEO and Co-Founder of HVMN.com, creators of Ketone-IQ. Bringing ketones “nature’s superfuel” from elite performers to the mainstream. Backed by a16z and $6MM from the US Military. 1. Be un-busy. A little secret that most successful people have is that they have dead time. 2. You’d rather have a niche of people that buy your product everyday and you can spread out from there. 3. Don’t litter in your temple. - The first 100 people to visit and use promo code FIRE at checkout will save 20 percent - Sponsors: : Customer expectations are at an all-time high, and making things easy is how you’ll win. Learn more about how HubSpot can help your business grow better at . : Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at !

Michael Brandt (from San Francisco, California, USA) started H.V.M.N. almost 10 years ago.

$1M / month
2 founders / 25 employees

Case Study

Geoffrey Woo and Michael Brandt co-founded HVMN in 2014.

Michael and Geoffrey, co-founders of HVMN, both have a bachelor's degree from Stanford University, and have previously worked in the technology industry.

HVMN is an American company that makes and sells ketone-based products. Their products use modern science to provide the body with ketones, which have various health benefits and are typically only produced naturally in the body during long fasts or low-carbohydrate diets.

Nootrobox partnered with 7-Eleven locations in San Francisco in August 2016. Nootrobox’s name was changed to H.V.M.N. in June 2017, which stands for "Health Via Modern Nutrition." HVMN products associated with the US Special Operations Command were tested as part of Operation Tech Warrior in 2018.

HVMN sponsors several cycling teams and individuals, including Vittoria Bussi, who broke the UCI Hour record with the help of HVMN Ketone drinks.

Key Growth Strategies

  • Michael’s interest in human body performance was part of the impetus to focus on ketones and building HVMN.
  • HVMN was the first to make Ketone at scale & bring it out to the market.
  • They landed a $6 million contract with the US Department of Defense.
  • In 2022, HVMI launched Ketone-IQ, version two of their keto drink, bringing the price down considerably.


5. NutritionFacts.org

The latest in nutrition research delivered in easy to understand videos, blog posts, and podcasts brought to you by Dr. Michael Greger M.D.

  • Website traffic: 1.22M/month
  • Business rank: #43.9K

Check out their full website ➜

6. RP

At Renaissance Periodization, formulas, calculations, and literature reviews replace gurus, hunches, and attachments to tradition. We know what works and we want to help you reach your goals.

  • Website traffic: 300K/month
  • Business rank: #136K

Check out their full website ➜

7. Nutrition

  • Website traffic: 370K/month
  • Business rank: #160K

Check out their full website ➜

8. BarBend

Your resource for all things strength, with articles and videos on training, nutrition, and news in CrossFit®, weightlifting, powerlifting, and beyond!

  • Business rank: #34.4K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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