Business Idea

Start A Notification Tool

About

Starting a notification tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell notification tool, or selling notification tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a notification tool ➜

Key stats

market size
$45.5B
revenue (monthly)
$1
starting costs
$18.6K
gross margin
89%
avg product price
$49
time to build
12 months
growth
SEO
business model
Advertising
time investment
Side project

About

Starting a notification tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell notification tool, or selling notification tool online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a notification tool ➜

Key stats

market size
$45.5B
revenue (monthly)
$1
starting costs
$18.6K
gross margin
89%
avg product price
$49

 

time to build
12 months
growth
SEO
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Equipment & Supply Expenses $500 $5,000
App Creation Costs $1,099 $20,099
Software Expenses $162 $2,894
Advertising & Marketing Costs $0 $2,800
Website Costs $13 $215
Other Expenses $0 $300
Training & Education Expenses $0 $850
Total Startup Costs $2,524 $39,158

Successful Businesses

Business URL Rank
World's #1 Free-Forever Push Notifications Services truepush.com #8,479
PushEngage pushengage.com #12,123
Subscribers subscribers.com #35,120
Flexera flexera.com #59,476
Fomo fomo.com #64,739
Vivaldi Community vivaldi.net #65,365
Status.io status.io #151,824
xMatters xmatters.com #158,918
DownNotifier.com downnotifier.com #172,632
PushPro pushpro.io #303,406
OnSolve onsolve.com #330,821

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a notification tool can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A notification tool gives people a reason to visit your website and to keep coming back to you!
No overhead costs To get your notification tool started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A notification tool can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.