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5 Niche Fashion Business Success Stories [2023]

5 Niche Fashion Business Success Stories [2023]
Start A Niche Fashion Business

By 2025, The fashion industry is expected to reach $1.002 trillion dollars.

Niche fashion brands are businesses that focus on selling specific and specialized fashion items to a demographic within a particular market.

More and more people are seeing the value in niche products and services, especially when they're well crafted and meet the current trends in today's world.

Here are some real life success stories of starting a niche fashion business:

1. Hera Closet ($120K/year)

Shaden Abushaera (from Dubai, Dubai, United Arab Emirates) started Hera Closet over 5 years ago.

$10K / month
1 founders / 15 employees
Dubai, Dubai, United Arab Emirates

Case Study

I am Shaden, 33 years old. I can define myself as a Mom, Feminist, and Entrepreneur. I simply look at fashion as an art. My dream is to create a new world of self-expression for independent designers and to help them sell their creations in a meaningful way. In Ancient Greek mythology, Hera represents women, nurturing and watchfulness, while possessing luxury and beauty.

We want to create a home for brands with stories to tell. Brands you’ll want to know about because of what they stand for. Whether you are here to buy or to sell, we are pleased to offer a healthy online business environment that meets your needs and desires.


2. LilKong Brand ($36K/year)

Tramell McInnis (from Los Angeles, California, USA) started LilKong Brand ago.

$3K / month
1 founders / 0 employees
Los Angeles, California, USA

Case Study

Hi there, Tramell McInnis here. I am the Owner & Co Designer here at LilKong Brand. I started working on my lifestyle designer fashion brand in late 2017. I got it established mid-2018.

Within 3 years of launch, our expected business evaluation is to be around $300,000.


Learn more about starting a niche fashion business:

Where to start?

-> How much does it cost to start a niche fashion business?
-> Pros and cons of a niche fashion business

Need inspiration?

-> Examples of established niche fashion business
-> Marketing ideas for a niche fashion business
-> Niche fashion business slogans
-> Niche fashion business names

Other resources

-> Niche fashion business tips

4. Nasty Gal ($55.9M/year)

How Sophia Amoruso started an eBay store called Nasty Gal Vintage and founded the digital media brand and community #Girlboss.

Sophia Amoruso (from Los Angeles, CA, USA) started Nasty Gal over 16 years ago.

$4.66M / month
1 founders / 217 employees

Case Study

In 2006, Sophia Amoruso founded Nasty Gal Los Angeles-based fashion company named Nasty Gal. This fashion brand has its roots in classic rock 'n' roll and the thrill of the hunt for vintage.

When Sophia was 22, she opened the Nasty Gal Vintage eBay store, which quickly became popular. The company was recognized in 2012 by INC Magazine as the Fastest Growing Retailer.

Over a short period of time, their revenue increased from $250,000 to $1.1 million to $6.5 million to $30 million.

Sophia also published a book with the hashtag "#GIRLBOSS," which has been used 17 million times on Instagram. The book has sold 500,000 copies, and Netflix has distributed the television program "Girlboss" to 100 million households.


Read the full story on usatoday.com ➜

Pat Walls,  Founder of Starter Story
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