5 Niche Fashion Business Success Stories [2024]

Updated: November 19th, 2023
Start A Niche Fashion Business

By 2025, The fashion industry is expected to reach $1.002 trillion dollars.

Niche fashion brands are businesses that focus on selling specific and specialized fashion items to a demographic within a particular market.

More and more people are seeing the value in niche products and services, especially when they're well crafted and meet the current trends in today's world.

Here are some real life success stories of starting a niche fashion business:

1. Hera Closet ($120K/year)

connect with customers. Since its launch in 2018, HeraCloset has grown into a platform with over 80 brands and global shipping. The future looks promising for HeraCloset as they plan to launch an Arabic version of the store and continue improving the shopping experience for their customers.

How much they make: $120K/year
Current team size: 15


How I Started A $10K/Month Arabic Clothing Platform

HeraCloset is a successful online platform connecting customers with local Arabian and Khaleeji fashion brands, with over 80 brands selling on the platform and worldwide shipping.

Shaden started Hera Closet about 6 years ago
Shaden grew the business to $10K/month
Read by 6,471 founders

2. LilKong Brand ($36K/year)

Tramell McInnis, the founder of LilKong Brand, was inspired to start his lifestyle designer fashion brand after growing up in Compton and not having access to high-end designer fashion. Knowing the importance of knowledge and research in the industry, he teamed up with an experienced head designer and built a brand that offers creative and unique clothing options for young to middle-aged individuals with middle to high-class income.

How much they make: $36K/year
Current team size: 0


On Starting A Premium Lifestyle Apparel Company From Compton

Tramell McInnis, owner of LilKong Brand, talks about his start-up experience, challenges faced in choosing the perfect manufacturer and launching a premium fashion brand, and his vision of expanding a young lifestyle designer fashion brand appreciated by middle to high-class income customers with 3-year estimated evaluation of $300K.

Tramell grew the business to $3K/month
Read by 4,659 founders

So... can you actually make money with a niche fashion business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Nasty Gal ($55.9M/year)

How much they make: $55.9M/year
Current team size: 217


How I became an entrepreneur and Girlboss: Sophia Amoruso

Nasty Gal, founded by Sophia Amoruso in 2006, experienced a revenue increase from $250k to $30m; Amoruso published the hashtagged book "#GIRLBOSS" and the TV program "Girlboss" was distributed to 100 million households.

They started Nasty Gal over 17 years ago
They grew the business to $4.66M/month
Read by 904 founders