43 Trending Natural Health Product Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Natural Health Product Business

A natural health products business covers many products, including foods, supplements, drinks, and weight management products. Typically, natural health products go into the production of drugs.

It is easy to imagine why you would want to start your own natural health products business. First, health and wellness are hot topics right now. Everyone wants to be happy and healthy regardless of background, culture, or economic status. Second, the natural health products industry will exhibit a CAGR of 5.3% and reach over 32 billion in the next few years.

Therefore, the natural health products business can be a profitable venture. To maximize profitability, focus on providing health products that solve the problems experienced by your target customers.

Looking for some examples of a natural health product business?

Interested in case studies of a successful natural health product business? Check out our full list of success stories.

1. Swanson Vitamins

Discount vitamins & supplements, natural health products, organic foods and more at best prices. Money back guarantee! Shop online or call 1-800-824-4491.

Where they're located: Philadelphia, Pennsylvania, USA
Website traffic: 2.97M/month

2. Native

Aluminum-Free, Paraben-Free. Thousands of Amazing Reviews from Customers. Lasts All Day. Free Shipping & Returns. Nontoxic Ingredients. Types: Aluminum-Free Deodorants, Women’s Deodorants, Men’s Deodorants, Sensitive Skin Deodorants.

Where they're located: San Francisco, California, USA

Learn more about starting a natural health product business:

Where to start?

-> How to start a natural health product business?
-> How much does it cost to start a natural health product business?
-> Pros and cons of a natural health product business

Need inspiration?

-> Other natural health product business success stories
-> Marketing ideas for a natural health product business
-> Natural health product business slogans

Other resources

-> Natural health product business tips

4. Pharmaca

All natural health, beauty, and wellness products for mind, body, & spirit. Shop natural and organic products online. Free shipping on orders +$40

Where they're located: Los Angeles, California, USA
Website traffic: 530K/month

5. Prohealth

ProHealth is a nutritional supplement company dedicated to patients with Fibromyalgia, ME/Chronic Fatigue Syndrome, Lyme Disease and other chronic illnesses. We sell the supplements patients and doctors recommend most, and we report on research and news daily and in our monthly free newsletters.

Where they're located: Jacksonville, Florida, USA
Website traffic: 200K/month

6. Nature's Sunshine

The first company to put herbs into easy-to-take capsules, delivering results you expect. Shop over 600 herbal supplement products, and get 25% off your first order.

How much they make:
Where they're located: Ararat Province, Armenia
Current team size: 1000
Website traffic: 250K/month

7. Natural Healthy Concepts

Natural Healthy Concepts offers nutritionist-approved supplements and professional brands with exceptional savings, fast shipping, and a freshness guarantee.

Where they're located: Philadelphia, Pennsylvania, USA
Website traffic: 440K/month

8. Brain & Health Supplements

BrainMD by Dr. Daniel Amen: brain health supplements & products to improve mood & focus, increase energy, & promote overall brain & body health. Shop today!

Where they're located: Irvine, California, USA
Website traffic: 250K/month

9. Welcome to the Natural Medicines Research Collaboration

Natural Medicines, the Authority on Integrative Medicine

Where they're located: San Jose, California, USA
Website traffic: 140K/month

10. TRC Healthcare

Where they're located: Anchorage, Alaska, USA
Website traffic: 410K/month

11. Nature's Way

Nature's Way is by your side with an abundance of products designed to enhance and empower you on your personal wellness journey.*

Where they're located: Wichita, Kansas, USA
Website traffic: 250K/month

12. Ayush Herbs

For nearly thirty years, Ayush Herbs, Inc. has offered the highest Quality Ayurvedic herbal medicine, supplements, vitamins, minerals, and enzymes available to physicians.

Where they're located: Bakersfield, California, USA

13. Natural Products Expo

Where they're located: Anaheim, California, USA

14. Stop Aging Now

Since 1995 Stop Aging Now has proudly been formulating premium, made in the USA vitamins and supplements, that are all backed by our 365 day, no questions asked, return policy.

Where they're located: Hollywood, Kentucky, USA
Website traffic: 540K/month

15. UGI Utilities

UGI Utilities, Inc. is a natural gas and electric utility serving ~700,000 customers in 45 counties in Pennsylvania and one county in Maryland.

Where they're located: Jersey City, New Jersey, USA
Website traffic: 360K/month

16. Drink HRW

Where they're located: Norfolk, Virginia, USA

17. Sunfood

Welcome to Sunfood, home of the world's highest quality superfoods from around the world. Shop for non-GMO, organic, raw, vegan, gluten-free, kosher, sustainably grown superfoods and super snacks!

Where they're located: Tejutepeque, Departamento de Cabañas, El Salvador

18. MaxLiving

Where they're located: Norfolk, Virginia, USA
Website traffic: 80K/month

19. WholeFoods Magazine

WholeFoods Magazine is the leading source for health & nutrition articles, including natural health product news. Subscribe today.

Where they're located: New Orleans, Louisiana, USA

20. Natural Therapy Pages

Natural Therapy Pages is Australia's number 1 natural therapies and natural health site, where you can search for practitioners and natural health clinics or learn more about natural therapies

Where they're located: South Australia, Australia
Website traffic: 130K/month

21. Eu Natural

Buy direct from the Eu Natural Store, empowering your health with powerful blends of herbs, vitamins, and minerals. #beyou

Where they're located: San Jose, California, USA
Website traffic: 210K/month

22. Dr. Will Cole

Dr. Will Cole, senior Functional Medicine clinic director in Pittsburgh, PA consults world wide in Autoimmune, Brain, Gut, Hormone, and Thyroid health.

Where they're located: Pittsburgh, Pennsylvania, USA
Website traffic: 110K/month

23. Auric

Theauric.com is a website offering holistic wellness products such as crystal-infused candles and natural skincare. Founded by a team of 3 entrepreneurs, the business caters to a niche market interested in alternative healing and self-care. With a growing customer base and revenue, they have expanded their product line to include subscription boxes and workshops.

How much they make: $3.6M/year
Where they're located: New Delhi, Delhi, India
How much did it cost to start: $500K
Current team size: 9
Website traffic: 80K/month

How I Started A $100K/Month Ayurveda Beauty And Wellness Beverage

A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.

About

Deepak started Auric over 6 years ago

Revenue

Deepak grew the business to $300K/month

Costs

It cost Deepak $500000 to start the business

Read this case study

Read by 8,799 founders

24. Sanuku APM Limited

Liposomal Vitamin C and Vitamin D3 + K2, Jiaogulan Herbal Tea and other amazing natural products | Health articles

How much did it cost to start: $40K
Current team size: 4

How I Started A $75K/Month Liposomal Natural Health Products Brand

A health supplement company established in 2017, with revenue streams from different brands, aims to hit the 1 million EUR mark this financial year, having shipped orders to over 30 countries with over 20 products on its main sales site, primarily from organic traffic, and building trust and brand authority organically.

About

Kel started Sanuku APM Limited about 7 years ago

Revenue

Kel grew the business to $/month

Costs

It cost Kel $40000 to start the business

Read this case study

Read by 6,954 founders

25. Ben's Natural Health where holistic healing meets modern science Bens Natural Health

We strive to help men and women overcome metabolic diseases and improve general health naturally, through improvements to diet, lifestyle and the use of high quality all natural supplements. We are passionate, research driven and holistic in our approach to health.

Where they're located: Saint Paul, Minnesota, USA

26. Natural Health Source

Whether it's anti-aging, sexual health or skincare, Natural Health Sources products have you covered. Try our products now & see the difference in no time.

Where they're located: Detroit, Michigan, USA

27. Hyland's

Hyland's has been trusted for generations to provide safe, effective, homeopathic medicines for all members of the family.

Where they're located: Los Angeles, California, USA

28. Natural Factors

Natural Factors has been making the very best natural health solutions — vitamins, minerals, nutritional supplements, herbals and specially formulated natural solutions for the past 5 decades.

Where they're located: Garland, Texas, USA

29. Quantum Nutrition Labs

Official web store of Quantum Nutrition Labs. Founded by Dr. Bob Marshall PhD, delivering uncompromising quality & effectiveness, and 100% non-toxic products.

Where they're located: Sacramento, California, USA
Website traffic: 160K/month

30. Home

Where they're located: Boston, Massachusetts, USA

31. Green Valley Natural Solutions

Where they're located: Henderson, Nevada, USA
Website traffic: 160K/month

32. Vibrant Health

Where they're located: Norfolk, Virginia, USA

33. Leading Edge Health

Time-Tested, All-Natural, Proven Formulas. To Help Reach Your Health Goals! SHOP NOW SHOP NOW Created by Nature Proven by Science Our Bestsellers We

Where they're located: Kannavia, Cyprus
Website traffic: 170K/month

34. HomeoAnimal.com

SATISFACTION GUARANTEED! We provide Efficient Natural and Homeopathic Remedies for your pets. No Side Effects. Shop homeopathic medicines now!

Where they're located: Chesapeake, Virginia, USA

35. Lane Report

News publication published by Lane Communications Group focusing on business and economic development in Louisville, Lexington and across Kentucky.

Where they're located: Hollywood, Kentucky, USA

36. Home

Where they're located: Aurora, Illinois, USA

37. Zion Health Inc.

We believe in the Earth’s ability to heal. Our products harness the power of 57 trace minerals (Healing Clay) – the same power that has fueled ancient medical traditions from North America to Africa for centuries. Explore our vast product line and see what clay can do for you! Vegan, Cruelty Free Body Care.

Where they're located: San Francisco, California, USA

38. Barlean’s

Where they're located: Omaha, Nebraska, USA

39. Independent Natural Food Retailers Association

Where they're located: Saint Paul, Minnesota, USA

40. Unique Health Products

Unique Health Products is Australia's most trusted Wholesale Distributor of Natural, Organic, Eco-Friendly, Fair Trade Health Products. Contact us today!

Where they're located: South Australia, Australia

41. Australian Natural Care

Australian NaturalCare is your best choice for Natural Supplements and Vitamins online. We manufacture all our supplements and Vitamins right here in Australia.

Where they're located: South Australia, Australia
Website traffic: 100K/month

42. H.V.M.N.

Creators of the world's first ketone ester, H.V.M.N. has a portfolio of products for daily keto support and overall brain & body optimization. Let's redefine the limits of human performance, metabolism, and longevity.

How much they make:
Where they're located: San Francisco, California, USA
Current team size: 25

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Starting A Natural Health Product Business: Everything You Need To Know

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