8 Men's Fashion Blog Success Stories [2025]
The world of fashion is ever-evolving, and men's fashion is no exception. If you have an affinity for trendy attire and an eye for style, turn that flair into a thriving business with a men's fashion blog. Blogs are a profitable digital platform where you can share insights on the latest men's fashion trends, style tips, product reviews, and much more.
With a good sense of SEO and online marketing, you can attract a wide audience and monetize your website through ad revenue and brand partnerships. Introduce style guides, run interviews with fashion influencers, and review designer collections.
A men's fashion blog is a brilliant business venture to embrace your passion for fashion while providing valuable advice and inspiration for others. Create a virtual fashion rendezvous that cultivates innovation, style, and sophistication in the realm of men's fashion! Start today, generate traffic tomorrow.
In this list, you'll find real-world men's fashion blog success stories and very profitable examples of starting a men's fashion blog that makes money.
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1. Man of Many ($4.8M/year)
Scott Purcell and Frank met in 2010 and, fueled by their shared interests and a gap in the market, they came up with the idea for Man of Many in 2012.
Starting as a part-time endeavor, they gradually expanded their content and saw significant growth after going full-time.
They focused on creating high-quality curated content, engaged with their audience on social media platforms, and built a strong online presence to establish Man of Many as a trusted men's lifestyle site.
How much money it makes: $4.8M/year
How much did it cost to start: $20K
How many people on the team: 18
This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.
2. Lucasgift ($1.2M/year)
After moving to the U.S., Taha's father started sewing leather items to make ends meet. In 2017, they opened an Etsy shop selling personalized leather keychains, which quickly grew to a $100k/mo business.
How much money it makes: $1.2M/year
How much did it cost to start: $70K
How many people on the team: 7
Discover how a mechanical engineering major and his dad scaled a personalized gift business to $100k/mo revenue mainly through selling personalized leather keychains with over 10,000 reviews and a 4.9-star rating, proving the power of differentiation and pricing strategies in a competitive market.
3. Romans Tide ($1.2M/year)
Nick, the founder of Romans Tide, turned to e-commerce after a tumultuous youth and surviving nine months of homelessness. In 2017, he scaled his Amazon business to over $1 million in revenue, proving skeptics of Retail Arbitrage wrong while generating six figures a month with 20-25% profit margins.
How much money it makes: $1.2M/year
How much did it cost to start: $20
How many people on the team: 5
Founder grows Amazon arbitrage business to over $1 million annual revenue before transitioning to private label products and becoming a distributor for his own and other brands, with a full-scale countrywide retail arbitrage operation generating six figures a month and gross profit margins of 20-27%.
4. Andiamo International LTD ($600K/year)
After years of designing footwear collections for other brands, James and his brother decided to start their own family-run footwear brand, WALK London, in 2013. With their experience and expertise, they aimed to create fashionable men's footwear that was accessible and affordable. Today, WALK London sells over 100,000 pairs of shoes a year, an impressive achievement since its launch.
How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 6
WALK London Shoes, a family-run footwear brand, launched their own brand in 2013 and today they sell over 100,000 pairs a year with a focus on creating high-quality, fashionable products at affordable prices, from a sweet spot range between £55-£95.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
5. Effortless Gent ($102K/year)
Barron, the founder of Effortless Gent, came up with the idea for his business because he noticed that his friends often asked him for style advice. He saw a need for a website that would provide all the answers to their style questions in one place, so he decided to start a men's style publication. Since its launch in 2009, Effortless Gent has generated an average of $8,000 per month through various revenue streams, including ad revenue, affiliate revenue, and digital products.
How much money it makes: $102K/year
How many people on the team: 1
Effortless Gent is a style publication that makes $8k/month from ad revenue, brand sponsorships, digital products, and styling consultations while teaching men how to build a Lean Wardrobe and managed to scaled back on brand partnerships to focus on selling their own products.
6. The Modest Man ($48K/year)
Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.
How much money it makes: $48K/year
How many people on the team: 8
Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.
7. On Your Mark ($24K/year)
Mark St. James leveraged his retail experience and a knack for honest, satirical writing to start On Your Mark, a men’s travel, style, and skincare blog. Garnering 140,000+ followers and monthly earnings of $2,000, Mark's unique approach has landed him features on CNN and ET Canada.
How much money it makes: $24K/year
How much did it cost to start: $2K
How many people on the team: 1
Mark St. James built his men's travel, style, and skincare blog, generating a monthly income of around $2,000 with peaks and valleys, by providing unique content and genuine product reviews while keeping his costs minimal and maintaining his content's authenticity.
8. Boystrous ($1.8K/year)
Anastasia Osindero, a designer, launched her menswear brand, Boystrous, during the COVID-19 lockdown in August 2020. Inspired by her partner's desire for a consistent men's clothing store, she created graphic t-shirts using her design skills and printed them at home. With popular designs and the support of influencers such as Josh Denzel, Boystrous quickly gained attention and success.
How much money it makes: $1.8K/year
How much did it cost to start: $126
How many people on the team: 0
Boystrous is a rising menswear brand launched during the pandemic, which commenced with an assortment of graphic t-shirts attracting worldwide influencers and an impressive 90% traffic increase on social media platforms through using a paid advertisement strategy.
