7 Men's Fashion Blog Success Stories [2023]
The world of fashion is ever-evolving, and men's fashion is no exception. If you have an affinity for trendy attire and an eye for style, turn that flair into a thriving business with a men's fashion blog. Blogs are a profitable digital platform where you can share insights on the latest men's fashion trends, style tips, product reviews, and much more.
With a good sense of SEO and online marketing, you can attract a wide audience and monetize your website through ad revenue and brand partnerships. Introduce style guides, run interviews with fashion influencers, and review designer collections.
A men's fashion blog is a brilliant business venture to embrace your passion for fashion while providing valuable advice and inspiration for others. Create a virtual fashion rendezvous that cultivates innovation, style, and sophistication in the realm of men's fashion! Start today, generate traffic tomorrow.
Here are some real life success stories of starting a men's fashion blog:
1. The Modest Man ($48K/year)
Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.
How much they make: $48K/year
Current team size: 8
Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.
2. Effortless Gent ($102K/year)
Barron, the founder of Effortless Gent, came up with the idea for his business because he noticed that his friends often asked him for style advice. He saw a need for a website that would provide all the answers to their style questions in one place, so he decided to start a men's style publication. Since its launch in 2009, Effortless Gent has generated an average of $8,000 per month through various revenue streams, including ad revenue, affiliate revenue, and digital products.
How much they make: $102K/year
Current team size: 1
Effortless Gent is a style publication that makes $8k/month from ad revenue, brand sponsorships, digital products, and styling consultations while teaching men how to build a Lean Wardrobe and managed to scaled back on brand partnerships to focus on selling their own products.
So... can you actually make money with a men's fashion blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesnโt.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Andiamo International LTD ($600K/year)
After years of designing footwear collections for other brands, James and his brother decided to start their own family-run footwear brand, WALK London, in 2013. With their experience and expertise, they aimed to create fashionable men's footwear that was accessible and affordable. Today, WALK London sells over 100,000 pairs of shoes a year, an impressive achievement since its launch.
How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 6
WALK London Shoes, a family-run footwear brand, launched their own brand in 2013 and today they sell over 100,000 pairs a year with a focus on creating high-quality, fashionable products at affordable prices, from a sweet spot range between ยฃ55-ยฃ95.
So... can you actually make money with a men's fashion blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesnโt.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. Man of Many ($4.8M/year)
Scott Purcell and Frank met in 2010 and, fueled by their shared interests and a gap in the market, they came up with the idea for Man of Many in 2012. Starting as a part-time endeavor, they gradually expanded their content and saw significant growth after going full-time. They focused on creating high-quality curated content, engaged with their audience on social media platforms, and built a strong online presence to establish Man of Many as a trusted men's lifestyle site.
How much they make: $4.8M/year
How much did it cost to start: $20K
Current team size: 14
This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.
Hey! ๐ I'm Pat Walls, the founder of Starter Story.
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