5 Men's Fashion Blog Success Stories [2023]

5 Men's Fashion Blog Success Stories [2023]
Start A Men's Fashion Blog

Here are some real life success stories of starting a men's fashion blog:

1. The Modest Man ($48K/year)

Brock McGoff (from Tucson, Arizona, USA) started The Modest Man almost 11 years ago.

$4K / month
1 founders / 8 employees
Tucson, Arizona, USA

Case Study

My name is Brock McGoff, and I run The Modest Man (TMM), a digital media brand dedicated to helping guys dress better and feel more confident, with an emphasis on the man of modest height.

In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.


2. Effortless Gent ($102K/year)

Barron Cuadro (from New York, New York, USA) started Effortless Gent over 13 years ago.

$8.5K / month
1 founders / 1 employees
New York, New York, USA

Case Study

I’m Barron and I run Effortless Gent, a men’s style publication focused on helping guys feel confident and look sharp in the clothes they wear.

EG generates on average $8,000/mo through a combination of ad revenue (display ads, brand sponsorships), affiliate revenue, digital products (an eBook and self-guided style improvement program), and 1-on-1 online or in-person styling consultations.


Learn more about starting a men's fashion blog:

Where to start?

-> How much does it cost to start a men's fashion blog?
-> Pros and cons of a men's fashion blog

Need inspiration?

-> Examples of established men's fashion blog
-> Marketing ideas for a men's fashion blog
-> Men's fashion blog names

Other resources

-> Men's fashion blog tips
-> Men's fashion blog hashtags

4. Andiamo International LTD ($600K/year)

James Di Mambro (from BASINGSTOKE) started Andiamo International LTD about 10 years ago.

$50K / month
4 founders / 6 employees

Case Study

Hello, my name is James Di Mambro and our company is WALK London Shoes. We are a family-run footwear brand that sells fashionable men’s footwear; such as shoes, boots, loafers, sandals, trainers, etc.

We started the brand in 2013 and today we sell over 100,000 pairs a year which for us is an amazing achievement.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

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