7 Men's Fashion Blog Success Stories [2023]

Updated: November 19th, 2023
Start A Men's Fashion Blog

The world of fashion is ever-evolving, and men's fashion is no exception. If you have an affinity for trendy attire and an eye for style, turn that flair into a thriving business with a men's fashion blog. Blogs are a profitable digital platform where you can share insights on the latest men's fashion trends, style tips, product reviews, and much more.

With a good sense of SEO and online marketing, you can attract a wide audience and monetize your website through ad revenue and brand partnerships. Introduce style guides, run interviews with fashion influencers, and review designer collections.

A men's fashion blog is a brilliant business venture to embrace your passion for fashion while providing valuable advice and inspiration for others. Create a virtual fashion rendezvous that cultivates innovation, style, and sophistication in the realm of men's fashion! Start today, generate traffic tomorrow.

Here are some real life success stories of starting a men's fashion blog:

1. The Modest Man ($48K/year)

Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.

How much they make: $48K/year
Current team size: 8

article

Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

About
Brock started The Modest Man over 11 years ago
Revenue
Brock grew the business to $4K/month

2. Effortless Gent ($102K/year)

Barron, the founder of Effortless Gent, came up with the idea for his business because he noticed that his friends often asked him for style advice. He saw a need for a website that would provide all the answers to their style questions in one place, so he decided to start a men's style publication. Since its launch in 2009, Effortless Gent has generated an average of $8,000 per month through various revenue streams, including ad revenue, affiliate revenue, and digital products.

How much they make: $102K/year
Current team size: 1

article

How A Developer Grew His Blog To 150,000 Visitors Per Month

Effortless Gent is a style publication that makes $8k/month from ad revenue, brand sponsorships, digital products, and styling consultations while teaching men how to build a Lean Wardrobe and managed to scaled back on brand partnerships to focus on selling their own products.

About
Barron started Effortless Gent about 14 years ago
Revenue
Barron grew the business to $8.5K/month

So... can you actually make money with a men's fashion blog?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Andiamo International LTD ($600K/year)

After years of designing footwear collections for other brands, James and his brother decided to start their own family-run footwear brand, WALK London, in 2013. With their experience and expertise, they aimed to create fashionable men's footwear that was accessible and affordable. Today, WALK London sells over 100,000 pairs of shoes a year, an impressive achievement since its launch.

How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 6

article

How We Started A $50K/Month Family-Run Men’s Footwear Business

WALK London Shoes, a family-run footwear brand, launched their own brand in 2013 and today they sell over 100,000 pairs a year with a focus on creating high-quality, fashionable products at affordable prices, from a sweet spot range between Β£55-Β£95.

About
James started Andiamo International LTD almost 11 years ago
Revenue
James grew the business to $50K/month
Costs
It cost James $1000 to start the business

So... can you actually make money with a men's fashion blog?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Man of Many ($4.8M/year)

Scott Purcell and Frank met in 2010 and, fueled by their shared interests and a gap in the market, they came up with the idea for Man of Many in 2012. Starting as a part-time endeavor, they gradually expanded their content and saw significant growth after going full-time. They focused on creating high-quality curated content, engaged with their audience on social media platforms, and built a strong online presence to establish Man of Many as a trusted men's lifestyle site.

How much they make: $4.8M/year
How much did it cost to start: $20K
Current team size: 14

article

Growing To $4M/Year With A Men's Lifestyle Blog [Bootstrapped]

This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.

About
Scott started Man of Many about 11 years ago
Revenue
Scott grew the business to $400K/month
Costs
It cost Scott $20000 to start the business

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! πŸ‘‹ I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.