On Your Mark

On Running A $2K/Month Men’s Travel, Style, And Skincare Blog Since 2008

October 29th, 2020
Mark St. James
Founder, On Your Mark
$2K
revenue/mo
1
Founders
1
Employees
On Your Mark
from Vancouver, BC
started March 2009
$2,000
revenue/mo
1
Founders
1
Employees
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Note: This business is no longer running. It was started in 2009 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

My name is Mark St. James and I started On Your Mark, a men’s travel, style, and skincare blog in 2008. The premise was vastly different in its infancy than what it is now, but the concept of providing honest, satirical writing and product reviews has remained the same.

My content is the product I “sell.” My honest reviews of products and clothing are a value add for clueless men wanting to learn more about skincare routines, how to tie a tie, or simply how to clean your shoes. Though the reader doesn’t pay me directly, their presence on my site generates ad revenue and the companies that want their products featured on my blog pay a fair price.

My unique writing style and honest criticism of fashion have landed me on a slew of news outlets including CNN, CBC’s The National, Global News, and ET Canada to name a few. With 140,000+ fans, friends, views, and followers, I’ve managed to generate a monthly income of around $2,000 with peaks and valleys.

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