Start A Meal Planning Business - Business Ideas

Updated: September 15th, 2022
Start A Meal Planning Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Couples, individuals, and families often find themselves in the “what’s for dinner dilemma.” Thus, finding help on what to cook for dinner or what groceries to bring home for their next meal can be a relief.

If you are a meal planning specialist or a registered dietitian, starting an online meal planning portal can be helpful to thousands of people who find themselves struggling with what to cook. To start, learn the tips you need to expertly plan meals. Then, configure your online meal planning portal and focus on getting the audience to your website.

Drive traffic to the portal through a blog or guest posting about the portal on other platforms.

Starting a meal planning business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell meal planning service, or selling meal planning service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$10.3B
starting costs
$11.7K
gross margin
90%
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$150

$250

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$1,400

Total Startup Costs

$1,135

$23,259

Successful Businesses

Business URL Rank

Slender Kitchen

slenderkitchen.com

123,779

MOMables®

momables.com

239,585

Nourishing Brands

ketosummit.com

415,701

Kcal Extra

kcalextra.com

507,130

5 Dollar Dinners

5dollardinners.com

677,882

Heritage Cookbook

heritagecookbook.com

756,781

The Cumin Club

thecuminclub.com

827,980

Paleo Power Meals

paleopowermeals.com

903,679

Fresh Fitness Food

freshfitnessfood.com

1,293,084

Meallogix

meallogix.com

1,379,901

Meals on Wheels People

mowp.org

1,934,767

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a meal planning business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.

Rewarding work

Starting a meal planning business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your meal planning business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your meal planning business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A meal planning business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a meal planning business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a meal planning business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a meal planning business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a meal planning business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.