7 Meal Planning Business Success Stories [2024]
Couples, individuals, and families often find themselves in the “what’s for dinner dilemma.” Thus, finding help on what to cook for dinner or what groceries to bring home for their next meal can be a relief.
If you are a meal planning specialist or a registered dietitian, starting an online meal planning portal can be helpful to thousands of people who find themselves struggling with what to cook. To start, learn the tips you need to expertly plan meals. Then, configure your online meal planning portal and focus on getting the audience to your website.
Drive traffic to the portal through a blog or guest posting about the portal on other platforms.
Here are some real life success stories of starting a meal planning business:
1. Nourishing Brands ($7.2M/year)
Jeremy Hendon, co-founder of Nourishing Brands, came up with the idea for the business after experiencing the benefits of a low carb Paleo diet. He noticed the rising popularity of the keto diet and decided to create the Keto Summit, a digital event featuring top experts. The success of the summit led to the company's shift towards cookbooks, courses, and meal plans, and they have since sold over 300,000 cookbooks in 2020 alone.
How much they make: $7.2M/year
How much did it cost to start: $500
Current team size: 10
Nourishing Brands is a direct-to-consumer media company that generates more than $600k per month and sold over 300,000 cookbooks in 2020 through their popular health websites like KetoSummit.com by transitioning from digital events to cookbooks, evergreen courses, and paid media.
2. Heritage Cookbook ($744K/year)
and a way to make a positive impact in the world. I spent months searching for the right tech team, reaching out to different development agencies and interviewing potential candidates. Finally, I found a team that understood my vision and had the expertise to help me relaunch and grow the business. I also took a leap of faith and borrowed $40,000 from my retirement savings to buy my sister's shares. It was a big risk, but I believed in the potential of the business and knew that I needed full control to turn it around. With the new tech team in place, we worked tirelessly to rebrand the business, improve the user experience, and implement SEO strategies to regain our rankings in Google. We also started investing in marketing initiatives, running targeted Facebook and Instagram ads, and collaborating with food bloggers and influencers to spread the word about Heritage Cookbook. The turnaround was slow at first, but gradually we started seeing an increase in traffic and sales. Our efforts paid off, and within a year, we were back on track, surpassing our previous sales records and reaching new customers worldwide. It hasn't been an easy journey, but I'm incredibly proud of what we've accomplished. Heritage Cookbook is now a thriving business, generating $744,000 in annual revenue and counting. I'm excited to continue growing the company, expanding our reach, and helping more people share their food stories through our custom cookbooks.
How much they make: $744K/year
How much did it cost to start: $10K
Current team size: 1
Heritage Cookbook, an online website for custom cookbooks started by a mother roughly 20 years ago, now makes $744k a year and is about to undergo a relaunch after drastic improvements in design, templates, products and technology, with an aim to become the top site for recipe preservation.
Learn more about starting a meal planning business:
Where to start?
-> How much does it cost to start a meal planning business?
-> Pros and cons of a meal planning business
Need inspiration?
-> Examples of established meal planning business
Other resources
-> Blog post ideas for a meal planning business
5. Slender Kitchen
Healthy Delicious Recipes and Meal Plans. 1000’s of recipes with calories and nutritional information - Healthy, vegetarian, low carb, Paleo, Whole30, and more!
Website traffic: 770K/month
6. MOMables®
MOMables helps parents eliminate processed foods and sugars from their family's diet in 30 days with meal plans, guides, and delicious recipes.
Website traffic: 410K/month
7. Nourishing Brands
Free resources to help you lose weight, heal your body, solve underlying health issues, and look and feel better than ever with a low carb, Keto diet.
How much they make: $7.2M/year
How much did it cost to start: $500
Current team size: 10
Website traffic: 130K/month
Nourishing Brands is a direct-to-consumer media company that generates more than $600k per month and sold over 300,000 cookbooks in 2020 through their popular health websites like KetoSummit.com by transitioning from digital events to cookbooks, evergreen courses, and paid media.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
