5 Mattress Brand Success Stories [2023]

Updated: January 18th, 2023
Start A Mattress Brand

Do you want to start a mattress business? Starting a mattress brand is a lucrative business you can set up in any part of the world. The truth is that the demand for mattresses is increasing as the population continues growing. Data shows that the global mattress market is growing by a CAGR of 6.7% over the past few years, and this growth will not slow down anytime soon. However, whether you shall be a wholesale or a retail mattress business, finding a good location is the key to the success of your business!

In recent years, strip malls have remained a good position for consumer goods such as mattresses.

Here are some real life success stories of starting a mattress brand:

1. US-Mattress ($24M/year)

Joe Nashif (from Livonia, MI) started US-Mattress over 20 years ago.

$2M / month
3 founders / 100 employees

Case Study

My name is Joe Nashif and I operate US-Mattress.com. We are an online mattress retailer shipping all across the US and we also have some stores in Michigan. We specialize in selling name-brand mattresses, like Sealy, Serta, Tempur-Pedic, and Beautyrest, but we also offer many other brands like Nectar and other lesser-known names. We have a great team of dedicated folks helping to take care of our customers no matter where they live.

Our business is very competitive and it would be hard to start an online mattress company today. We were fortunate to get started when nobody was selling mattresses online. Today, we have competition from online giants, big brick and mortar retailers, and newer, direct-to-consumer brands. We generate $750,000 a month now, one customer at a time.


2. Tediber ($42M/year)

Julien Sylvain (from Paris, Ile-de-France, France) started Tediber over 8 years ago.

$3.5M / month
4 founders / 40 employees
Paris, Ile-de-France, France

Case Study

I am the founder of Tediber. Tediber is the leading Bed-in-box company in France. Tediber now sells mattresses, pillows, duvets, baby mattresses, and bed frames online in France, Italy, and Spain.

We started 3 years ago and in 2018 we have done a total of 15m€ revenues.


Learn more about starting a mattress brand:

Where to start?

-> How to start a mattress brand?
-> How much does it cost to start a mattress brand?
-> Pros and cons of a mattress brand

Need inspiration?

-> Examples of established mattress brand
-> Marketing ideas for a mattress brand
-> Mattress brand slogans
-> Mattress brand names
-> Mattress brand Instagram bios

Other resources

-> Mattress brand tips
-> Mattress brand manufacturers
-> Mattress brand hashtags

4. Mattress Depot USA ($24M/year)

David Smith (from Bellevue, WA, USA) started Mattress Depot USA about 21 years ago.

$2M / month
2 founders / 70 employees

Case Study

Hi everyone! My name is David Smith and I am the founder and Chief Sleep Consultant for Mattress Depot USA. I started the company almost 20 years ago along with my former girlfriend and now spouse, Torey Smith. Mattress Depot USA was established in the Pacific Northwest as a specialty discount mattress liquidator. However, over the years we have transformed our business into a specialty sleep omnichannel retailer helping customers find a better night’s rest by selling high quality, brand name mattresses and bedding products in a comfortable relaxing environment.

We first launched from a storage warehouse in August 2002 and did sales of $200,000 in six months. In 2003, the first full year in business we had sales of $1,320,00 then the following year in 2004 we did $3,200,000. For the first ten years, we had phenomenal growth becoming one of the 100 Fastest growing private companies in the Pacific Northwest for more than six years in a row.


Pat Walls,  Founder of Starter Story
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