1,000+ Unique Healthy Snack Food Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect healthy snack food business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your healthy snack food business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best healthy snack food business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your healthy snack food business.

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Ideas

Catchy healthy snack food business name ideas

Foodbes
Cubed Food
Rubicon Snacks
Snackszilla
Nest Snacks
Baconic Corner
Intelligence Food
Snacksarc
Earth’s Bounty
Developed Snacks
Healthynetic
Taste Buds
Agile Snacks
Foodlytical
Power Snacks
Activator Healthy
Snacksgenics
Spire Healthy
Pure Food
Healthyaro
Catered Care
Port Food
Reactor Snacks
Sea Vegan
Wise Healthy
Food City
Real Foods
Soft Healthy
Sprint Snacks
Citizen Fast Food
Healthy Click
Healthyhut
Foodgenix
Pinnacle Food
Pasta Street
Vice Food
Transition Food
Tiny Tarts
Obelisk Food
Foodtastic
Beacon Food
Task Food
Snacksoryx
Good Clean Chow
Cubed Snacks
Street Food Stuff
Globe Healthy
Fooddo
Freeze Healthy
Curious About Green
Smart Snacks
Venture Snacks
Byte Snacks
Pursuit Snacks
Healthylia
Snackslia
Eat Simple
Eat Pretty Food
Foodoryx
Foodbia
Quick Sneaking
Healthyiva
Up Healthy
Snacksoont
Arrange Healthy
Cut the Wheat
Ware Healthy
Wise Food
Fast and Fresh
Controller Snacks
Syndicate Healthy
Health Dash
Green Spice
Snackscog
Tacos Parked
Plan Food
Snicker Soda Pop
Broken Medical
Snick Shop
The Dental
Nourishing Nutrient
The Hearty
Green Foodstuffs
OccupationalHealth
The Hearty Collation
TimeSnack
The Morning
The Extra
The Human
Carbohydrate Collation Pro
Favorite Feed
Medical Collective
The Healthful
The Delicious
HealthfulSnack
Holistic Healthcare Trading Co
Easy
The Wonderful
Fragile Wellness Pro
The Periodontal Wellness
Sugary Meal Pro
The Ecological Sanitation
The Hot
The Healthful Popcorn
The Sugary Eating
Much
Convenient Sandwich Co
The Time Collation
Apparent
Good Meals Place
Nutritious Popcorn Spot
Robust Heath Co
The Sound
Groceries Collective
The Suitable Meal
Human Healthful
Holistic Howdy
The Necessary
Maternal Medical Pro
Frozen Fuel
Substantial Stand
Overall Medical
Natural Nutritious
Dessert Place
The Energy

Creative healthy snack food business name ideas

ExtraSnack
The Rated
Nosh Group
Excellent
Poor Care
Tasty
Healthful
Fresh Fresh
PlainFood
Gourmet Group
Salty Soda
TolerableHealth
Mental
Frozen
Nosh Spot
Medical Pro
Hygiene Group
Meat Pro
FreeFood
TimeSnack
Holistic
Apparent
Gingival
Ecological
The Cheap Sandwich
Holistic Health Care
Improved Safety
Salty Sandwich
Holistic Healthy
The Daily
PsychologicalHealth
Decent
The Afterschool Eating
BetterFood
Foodstuffs Collective
Medical Collective
Savoury Salad Bar
The Quiet Popcorn
The Continued
The Decent
Light Meal Place
Free Forage
Satisfying Biscuit Spot
The Improper
Human Medical Place
The Convenient Bite
Frozen Feeding
The Vigorous
Wholesome Nutritious
SweetSnack
Cardiovascular Medical Collective
The Special
Holistic Healthcare
Vigorous Medical Place
Sound
Free Feed
Meal Spot
Favorite Feeds
Afterschool Bite Collective
Fast Fresh
The Healthy
Gourmet Co
The Healthful Popcorn
Human Howdy
Human Healthful
Nutritious Meal Collective
The Hasty Collation
Wellbeing Co
Ingested Groceries
The Insufficient Nutrition
The Prepared
GreenFood
The Optimum
FinancialHealth
Fried Collation Co
TypicalSnack
The Human
The Adequate Meal
Groceries Trading Co
Groceries Pro
Principal Gourmet
Maternal Medical Pro
Usual Bite Spot
Favorite
Insurance Co
NightSnack
Human Health Care
Sandwich Pro
The Good Biscuit
Tinned Meals Pro
The Refreshing
The Vegetarian Meal
NourishingFood
Favorite Popcorn
ExcellentHealth
OrganicFood
Grocery Place
Fast Foodstuffs
PopularSnack
Human Hospital
Convenient Sandwich Group
Spicy
SolidFood
Improper Nutrition
Spicy Sandwich
CarbohydrateSnack
Special Smoothie
Care Trading Co
Human Heath
SpiritualFood
Traditional Biscuit Trading Co
Heath Co
Refreshment Place
Animal Safety
Customary Lunch Spot
Popcorn Pro
The Favourite
Frail
Calorie Refreshment Spot
AnimalFood
Night Biscuit
SavourySnack
The Ideal
Bite Spot
Carbohydrate Collation Pro

Learn more about starting a healthy snack food business:

Where to start?

-> How to start a healthy snack food business?
-> Healthy snack food business plan
-> How to finance a healthy snack food business?
-> How much does it cost to start a healthy snack food business?
-> Pros and cons of a healthy snack food business

Need inspiration?

-> Other healthy snack food business success stories
-> Marketing ideas for a healthy snack food business
-> Healthy snack food business slogans
-> Healthy snack food business Instagram bios

Other resources

-> Profitability of a healthy snack food business
-> Healthy snack food business tips

Funny Healthy Snack Food Business Names

Nutritional Lunch Spot
Excellent Lunch Pro
Sandwich Spot
The Frozen
Healthful
The Mere
The Ecological
Popcorn Group
PlantFood
Optimum Sanitation
Improved Safety
The Cheap Sandwich
Snick
Bite Collective
Weak Care Trading Co
The Improper
WeakHealth
DeliciousFood
Feeble
Fast Forage
The Excellent
Fast Fuel
Indifferent Insurance Co
The Delightful
The Organic Nutrition
The Satisfying
Quick Lunch
PlainFood
ExcellentFood
Meal Collective
The Latenight
Dental Medical Spot
AnimalFood
TinnedFood
Calorie Refreshment Spot
Savoury Salad Bar
Frozen Feeding
FinancialHealth
Customary Biscuit Spot
Meat Place
Excellent Meal Collective
The Physical
Insurance Co
Financial Wellbeing Pro
Delicious Nutritious Spot
Afterschool
The Rated
PerfectHealth
DailyFood
Holistic Healthcare Trading Co
The Broken Sanitation
The Hasty Collation
Wholesome Nutritious
Ecological
Nutritious Meal Collective
The Precarious Healthcare
PoorerHealth
NutritionalHealth
Bite Pro
Undigested Meal Co
HumanHealth
FiscalHealth
The Carbohydrate Sandwich
Organic Meals Place
The Vegetarian Meal
Medical Collective
DryFood
Fresh Forage
Poorer Healthcare Collective
Hot Nutritious Collective
Apparent
Term
Free Feed
The Good Biscuit
Holistic Heath
Healthcare Group
Psychic
SoundHealth
CardiovascularHealth
Pure
Human Healthy
Random
The Animal
BetterFood
Fragile Wellness Pro
The Bedtime
MoreFood
Hygiene Pro
Holistic Hospital
GoodSnack
The Gingival
The Undigested Nutrient
Convenient Sandwich Group
Grocery Place
Convenient Sandwich Co
Financial Safety Co
Available
The Rich Nutritious
Vegetarian
Valuable Grocery Pro
Gingival
Snicker Stand
Simple Salad Bar
The Morning
Nutritious Meals Collective
Spicy
NourishingFood
The Spicy
Wonderful Refreshment Place
Eating Collective
Hygiene Trading Co
The Optimum
The Animal Nutrient
The Ecological Sanitation
The Psychic
The Meal
SolidFood
Care Spot
Sugary Meal Pro
OccupationalHealth
The Optimal Medical
Customary
Meal Pro
Sanitation Trading Co
The Tasty Popcorn

Cool healthy snack food business name ideas

Ordinary
The Suitable Meal
Special Smoothie
Fiscal Care Pro
The Term
Principal Gourmet
Holistic Healthcare
Preventive Heath Trading Co
Fast Foodstuffs
Available
Better Care Place
Excellent
SweetSnack
The Sweet Meal
Much
TermHealth
Refreshment Group
Precarious
The Tinned
Safety Pro
Perfect Insurance Pro
EnoughFood
Nosh Place
Tinned Meals Pro
Infant Heath Collective
Nosh Collective
The Fine
Human Healthier
Crunchy Refreshment Collective
The Tasty Popcorn
Fine Feed
PerfectSnack
The Continued
Refreshment Pro
Refreshment Collective
The Optimal Hygiene
Healthful Eating
Ingested Grocery Spot
Snick Smoothie
Wellbeing Trading Co
Poorer Sanitation Place
Abundant Meal Place
The Little Biscuit
Eating Place
Care Group
ReproductiveHealth
Favorite Dessert Place
ItalianFood
Safety Spot
Substantial Stand
Salty Nosh
Insurance Pro
The Suitable Nutrition
Indifferent
The Wholesome
Ample
Favourite Foodstuffs
DailySnack
Dessert Place
Sugary Sandwich
Holistic Hygienic
BetterFood
The Nourishing
Bite Pro
Wellness Place
Bad Medical
Grocery Co
Favorite Gourmet Pro
Kosher Nutrient
The Salty
SurplusFood
Principal
Snick Snicker
Spicy Stand
Fresh Feeds
Fried Collation Co
ContinuedHealth
Nourishing Nutrition Co
Fast Gourmet Pro
Refreshing Sandwich
The Hot Popcorn
The Animal
Hasty Biscuit Pro
Insurance Place
Suitable Foodstuffs
Raw Gourmet
Sanitation Pro
Special Dessert Spot
Heath Collective
Human Heath Group
Financial Hygiene Co
Nutritious Group
Healthcare Trading Co
Quick Biscuit Pro
The Delicious
Sweet Shop
Holistic
Natural Nutritious
Nutritious Meal Collective
SolidFood
The Healthful Popcorn
HeartySnack
Human Wellness Co
Optimal
Overall Medical
HealthfulSnack
Warm Foodstuff
Fragile Wellbeing Spot
ExcellentFood
The Quiet
Customary Lunch Spot
Nosh Trading Co
Favorite Foodstuffs
The Abundant
SpecialSnack
Satisfying Biscuit Spot
The Refreshing Nosh
The Ideal
The Wonderful
Savoury Soft Drink
Human Medical Place
MereSnack
Daily Nutritious Pro
Safety Co
The Morning Dessert

Unique healthy snack food business name ideas

Foodstuffs Spot
Plant Groceries
Poorer Wellbeing Co
TinnedFood
Day Bite Place
Meals Co
Snicker Snicker
Groceries Trading Co
The Refreshing
Wholesome Meal Co
The Meal
Sandwich Co
The Bad Safety
The Carbohydrate Sandwich
Best
Occasional
Favorite Feeds
Adequate Foodstuff Collective
The General
Frozen Gourmet Pro
EnvironmentalHealth
Nutritional Lunch Spot
Holistic Healthier
The Pure Foodstuff
The Psychic Wellbeing
The Preventive
Spicy
The Healthy Refreshment
Lunch Pro
Poorer
DeliciousFood
Satisfying Snicker
The Enough
The Fresh
The Night
The Quiet Popcorn
Nutritious
Psychic Sanitation Pro
Gourmet Co
DaySnack
Fresh Forage
Medical Spot
Holistic Healthful
The Valuable
Hygiene Place
WarmFood
AdolescentHealth
Nutritious Trading Co
Fast Forage
The Time Collation
Ingested Groceries
DailyFood
The Delicate Heath
The Calorie
Fragile
The Best
Refreshing Meal Trading Co
The Organic
Maternal Wellbeing Group
SuitableFood
WeakHealth
Sweet Snack Bar
Wholesome Nutritious
Foodstuff Co
Care Place
Small
RatedHealth
The Hasty
The Good Biscuit
Fine Fed
Holistic Hospital
The Bad
Warm
Indifferent Insurance Co
The Bedtime
Fine
The Ecological Sanitation
FiscalHealth
Plain Grocery Co
NecessaryFood
Occasional Dessert Group
The Psychic
PortableSnack
The Afterschool Eating
The Bedtime Popcorn
RefreshingSnack
Vegetarian
Cheap Groceries
Sugary Shop
The Hot
The Periodontal Wellness
Preventive Wellbeing Place
Ill Hygiene Collective
KosherFood
Bad Nutrition Co
Groceries Pro
The Healthy
Meals Trading Co
Latenight Collation
WonderfulSnack
OccupationalHealth
Frozen Gourmet
Meals Place
Groceries Place
Light Meal Place
SimpleSnack
Medical Collective
HotSnack
Organic Meals Place
Continued
Special Shop
The Only
Hygiene Trading Co
Dental
Grocery Place
Bad Healthcare
Behavioral Safety Place
Simple Soda
The Improper
Simple
Traditional Biscuit Trading Co
The Traditional
OverallHealth
Satisfying Soft Drink
The Vigorous

Cute healthy snack food business name ideas

Snicker Sandwich
Less Meat Group
DentalHealth
Behavioral
Ample Foodstuff Group
Biscuit Trading Co
RandomSnack
Dessert Pro
Human Healthcare
LateSnack
Safety Group
Free Fed
Cold Popcorn
Holistic Heath
The Convenient
The Fast Gourmet
The Calorie Sandwich
Dessert Collective
The Extra
The Coarse
The Plant
Savoury Salad Bar
Refreshment Co
Sound
The Broken
Nutritional
The Vegetarian Meal
Frozen Fed
The Snicker
Meat Pro
InexpensiveSnack
Night Biscuit
The Best Nutrient
The Favorite
Ill Insurance
Dental Medical Spot
Available Grocery Trading Co
SavourySnack
AnimalFood
The Non
The Improper Foodstuff
The Hearty
Frozen Feeds
Daily
Salty Sandwich
Biscuit Pro
Undigested Meal Co
Nutrition Spot
Suitable Grocery
The Morning
Cheap
Human Sanitation Trading Co
Nutritious Collective
The Hurried
The Energy
Random
Healthy Nutrition Co
NightSnack
Liquid Nutritious Group
Meat Place
Holistic Health Care
The Robust
InfantHealth
Heath Spot
Emotional Medical Spot
The Excellent Bite
Fine Foodstuff
Improper Nutrition
FragileHealth
Frozen Fresh
Wholesome
Fine Foraging
Prepared Nutritious Trading Co
Physical Care
Foodstuffs Collective
Fresh Foodstuffs
The Tinned Groceries
SmallSnack
Night Popcorn Pro
Usual Bite Spot
The Hearty Collation
The Sugary Eating
The Less
Frozen Feeding
General Safety Place
CheapFood
Green Foodstuffs
ImproperFood
PerfectHealth
The Public Care
Nutrition Place
Delightful Popcorn
Fine Fodder
Inexpensive Refreshment Spot
Wellness Group
The Better Nutrient
Term Medical
Delicious
Convenient Sandwich Group
The Decent
The Soft
The Adolescent
Hasty Bite
NutritionalHealth
ExtraSnack
Improved Safety
The Periodontal Wellbeing
Afterschool Bite Collective
The Random
Ecological
General Healthcare Collective
Carbohydrate Bite Group
Perfect
Fiscal Safety Spot
Good
NourishingFood
Favourite Lunch Place
The Organic Meals
Medical Pro
Nutritious Meals Collective
Maternal Medical Pro
The Splendid
Fresh Fresh
Fast Feeds
IngestedFood

Clever healthy snack food business name ideas

Weak Wellness Co
Popcorn Co
Medical Group
The Sufficient
The Bedtime Refreshment
The Periodontal
Holistic Healthy
Human Health Care
Insufficient
The Special
The Free
The Emotional
Nutritious Pro
General Sanitation Collective
Sugary Meal Pro
Ordinary Nutrient Co
Quiet
Cardiovascular Medical Collective
Easy Sandwich Place
Hurried Nosh Collective
Daily Nutrition
Crunchy
Carbohydrate
The Easy Lunch
FastFood
Snick Bite
Adolescent
RudeHealth
Fast Fresh
The Healthful
Ample Foodstuff
Fine Fuel
Fresh Fuel
Valuable Grocery Pro
PoorerHealth
Bite Collective
Usual Insurance
Meals Group
Biscuit Collective
Refreshing
Frozen Foodstuff
Day Collation
Reproductive Medical Place
Insurance Co
Meal Co
Maternal
Little
The Cheap Sandwich
The Behavioral
Hot Nutritious Collective
Late Eating Collective
Snicker Sample
PoorFood
Optimum Sanitation
The Infant
The Sound
Simple Snack Bar
Usual
Delicate
Much Meal Place
The Enough Meals
The Animal Nutrient
NourishingSnack
Tasty
Hygiene Group
Free Feed
The Feeble
The More
Lunch Trading Co
Refreshment Place
General Wellness Group
The Tolerable
Portable Nosh
Eating Collective
Favourite Lunch Group
Favorite Feed
The Simple
Small Soda
RichFood
AfternoonSnack
Rich
PlainFood
The Satisfying
Portable
SpicySnack
The Psychological
Favorite Popcorn
Wellbeing Co
IllHealth
Meat Collective
Favorite Fed
Substantial Soft Drink
Surplus Foodstuff Trading Co
TolerableHealth
Groceries Spot
Delicious Nutritious Spot
Snick Snack Bar
Insurance Trading Co
HealthyFood
Inexpensive Bite
Plain Meal Co
Favorite Fuel
Late Bite Place
Extra Meat Collective
Sanitation Place
Adequate
Bad Hygiene Group
Sandwich Spot
SnickSnack
NutritionalSnack
Extra
Nutritious Popcorn Spot
Daily Foodstuffs Spot
The Physical Wellbeing
The Rated Hygiene
Fiscal
Preventive
Vigorous
The Broken Sanitation
Nutrient Collective
Eating Spot
General
EcologicalHealth
Good Heath
Meat Group

Best healthy snack food business name ideas

Little Bite Collective
Good Nutrient
Necessary
EasySnack
Satisfying Meal
Poorer Healthcare Collective
The Prepared
Cold Grocery Pro
Popcorn Collective
Groceries Group
Time
Suitable
CardiovascularHealth
Customary
The Latenight Bite
Tasty Refreshment Pro
The Nutritious
Nutrition Pro
Daily Nosh Co
Insurance Spot
Afterschool Bite Pro
DelicateHealth
Gourmet Collective
Sweet
The Bad Heath
The Favourite
Abundant Groceries
FinancialHealth
Simple Stand
Psychic
Fast Fed
SatisfyingSnack
The Popular Dessert
Salty Soft Drink
InsufficientFood
FeebleHealth
Nourishing Meal Group
Gourmet Group
HolisticHealth
Spiritual Wellness Pro
Coarse
Pure
Gingival
Calorie Nosh Trading Co
Hurried Refreshment
Nosh Co
Snicker Stand
Rich Sandwich Spot
Broken
Kosher Foodstuff Trading Co
Nice Sandwich Group
PlantFood
Optimum
Grocery Collective
Biscuit Place
AmpleFood
AdequateFood
Nosh Spot
The Time
Ingested Grocery
The Environmental
Special Sandwich
BedtimeSnack
Delightful
The Public
Reproductive Medical
Proper Nutritious
PrecariousHealth
The Delightful
The Undigested
Vigorous Medical Spot
Hygiene Collective
Suitable Nutrient Place
Favorite
Feeble Wellness Collective
Nutrient Pro
The Cold
Mere
Occupational Hygiene
The Convenient Bite
Sandwich Collective
Eating Trading Co
WholesomeFood
Surplus
The Modest
Spicy Refreshment
FriedSnack
Poor Care
Term
The Fast
Foodstuff Group
Proper
The Adequate
Foodstuffs Trading Co
The Organic Nutrition
Customary Biscuit Spot
Holistic Hygiene
Rich Grocery Co
The Small
The Little
Frozen
The Suitable
Grocery Trading Co
Frozen Fuel
The Excellent Meat
ChiefFood
Warm Groceries Trading Co
Nutritional Healthcare Collective
Weak Care Group
The Insufficient Nutrition
Sandwich Trading Co
Simple Soft Drink
The Hasty Meal
Weak Care Trading Co
Animal Foodstuffs Collective
The Snick
Frail Healthcare Trading Co
The Plain Meat
Favourite Lunch
Bite Spot
Rich Collation
Wellness Pro
QuickSnack
Convenient Sandwich Co
Ill

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Healthy Snack Food Business:

Simple is always better

This means a few different things. Your healthy snack food business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your healthy snack food business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Healthy Snack Food Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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