8 Hat Business Success Stories [2024]

Updated: November 19th, 2023
Start A Hat Business

Here are some real life success stories of starting a hat business:

1. Truffaux ($600K/year)

Founders Imogen and her partner started their business in 2007 after moving to Ecuador. Imogen, who didn't bring a hat with her to the motherland of Panama hat production, designed her own at a local hat maker, which attracted attention from tourists. Realizing they had become hat makers, they aimed to create original designs and sell them online to the global market. However, they soon discovered that selling online was not effective, prompting them to focus on opening popup stores in various locations.

How much they make: $600K/year
How much did it cost to start: $10K
Current team size: 3

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How We Created A $150K Panama Hats Brand While Traveling The World

How a couple traveling the world turned a vision of creating unique Panama hats into a $15k/month business selling over 150 models across five stores on three continents, and now expanding into new products and opening a local store.

Revenue
Oska grew the business to $50K/month
Costs
It cost Oska $10000 to start the business
Read by 7,328 founders

2. Snappies ($24K/year)

Burly Vinson, the founder of Snappies, came up with the idea for his hat brand after getting tired of the cheap plastic straps found on traditional snapbacks. He created a hat that uses leather and brass instead of plastic, and also opted to make the hats out of hemp for a more lightweight and durable option. His focus on creating a comfortable hat that connects with outdoor enthusiasts has resonated with customers, and the brand has been able to make an environmental impact by partnering with nonprofits to plant trees.

How much they make: $24K/year
Current team size: 1

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Reaching $2,000/mo With a Comfortable, Environmentally-Friendly Hat

Snappies hats, made with leather and brass instead of traditional plastic straps, have helped to plant thousands of trees in the US; Facebook ads, lookalike audiences and retargeting campaigns helped to find customers, while a Shopify store provided a professional looking outlet and Reddit offered information from subforums such as r/entrepreneur.

About
Burly started Snappies about 7 years ago
Revenue
Burly grew the business to $2K/month
Read by 6,912 founders

So... can you actually make money with a hat business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. MLB Shop

MLBshop.com is the source for official Major League Baseball gear including authentic jerseys, baseball hats, MLB t-shirts, baseball memorabilia, baseball collectibles, baseball cards, women's and kids baseball merchandise.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 4.25M/month

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5. Bongo Cat

Hit the bongos like Bongo Cat!

Where they're located: Cuvette-Ouest, Republic of the Congo
Website traffic: 790K/month

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So... can you actually make money with a hat business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Expats.cz for the latest news, jobs and real estate for Prague and the Czech Republic

Prague and the Czech Republic's #1 English-language resource and expatriate community website offering news, job listings, real estate listings, business listings, teachers and events

Where they're located: Habry, Southeast, Czech Republic
Website traffic: 650K/month

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