Truffaux

How We Created A $150K Panama Hats Brand While Traveling The World

November 28th, 2020

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Oska Truffaux

Founder, Truffaux

$50K

revenue/mo

Founders

Employees

Truffaux

truffaux.com

from Melbourne VIC, Australia

started

$50,000

revenue/mo

Founders

Employees

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Hello! Who are you, and what business did you start?

It all started in 2007 when we moved to Ecuador.

We dreamed of traveling the world as a family, creating things we loved, and making the world a better place. I didn't bring any hats and was horrified to find that all the local hats looked terrible. Here I was in the motherland of Panama hat production without a hat, so I designed my own at the local hatmakers. And so it began.

Over the next year, everywhere we went, tourists would stop and ask me where I bought my hat. I slowly realized I had become a hatmaker.

Our dream was to create original weaves, rich colors, and beautiful designs and bring this art form back into the world. We geared the business to sell online to the global market, and specialize in hats that no-one else made. It became quickly apparent that selling online was not going to work, so we started doing lots of popup stores.

With a seasonal summer product range, we always needed to be somewhere warm and sunny (not Melbourne). Thus began a ten-year cycle of summer in Australia, then summer in Europe, France, and Hawaii. It was a beautiful party, but after opening 30 stores it started to wear thin,...

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