1,000+ Best Business Names For Your Hat Business

Updated: August 13th, 2025

So, you've come up with the perfect hat business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your hat business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best hat business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your hat business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Hat Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of hat business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy hat business name ideas

  • Feathered Fedora
  • Small Beanie
  • CrownedHat
  • Gab Cap
  • Little Ceiling
  • Protective
  • DarkHat
  • Lector Headgear
  • Horned Hat
  • GrayHat
  • Official
  • South
  • The Fur Capital
  • Brown
  • Man Headdress Trading Co
  • Helmet Place
  • SlouchedHat
  • Flat Detonating Device Co
  • Toque Group
  • The Standard
  • The Straw Sombrero
  • Helmet Collective
  • Huge Hairdressing
  • BatteredCap
  • Male Headdress Place
  • The Man
  • Cartilaginous Capitalization
  • Cartilaginous Cork
  • Horned Headdress
  • Fitting Beanie Spot
  • Vector Headgear
  • Rimmed Chapeau Collective
  • Ceremonial Helmet
  • Hard Hairdo
  • Conical Fedora
  • Caps Trading Co
  • Protective Helmet Group
  • Plastic
  • The New
  • Conical
  • Sombrero Group
  • The Scarlet Chapiter
  • The Big
  • Overseas Capital Co
  • Brim
  • Clean Chapeau
  • Crimson
  • WarmHeadgear
  • Cradle Capitalization
  • The Shiny Headgear
  • The Horned Headdress
  • Chapeau Collective
  • Grey Detonator Spot
  • Detonating Device Group
  • The Ridiculous Headdress
  • FurCap
  • Greasy Headdress Trading Co
  • Battered
  • The Metal
  • Flab Cap
  • The Pointed Crownwork
  • FeatheredHat
  • Blue
  • Oyster crab Cap
  • Huge Headwear
  • Tyrolean Helmet Collective
  • Greasy
  • The Crimson
  • Headgear Collective
  • The Huge
  • RemarkableHeadgear
  • Purple Headgear Group
  • The Battered
  • BrownCap
  • Frilled
  • The Magnificent
  • WideHat
  • Starched Hat
  • Blue Hair Co
  • Detonating Device Trading Co
  • Picturesque Headwear Co
  • Night Capital Place
  • Director Headgear
  • Receptor Headgear
  • Plumed Caps Place
  • High Headpiece
  • Widebrimmed Sombrero Pro
  • Straw
  • Hard Headset
  • Funny Lid Place
  • OldHat
  • The Hard
  • Beanie Place
  • Headwear Group
  • The Cervical

Creative hat business name ideas

  • Edgar Headgear
  • The Odd
  • Horned Headset
  • Plastic Headset Trading Co
  • Shaped Helmet
  • Ice
  • SquareCap
  • Cocked Beret Pro
  • TopCap
  • The Feathered Headdress
  • Erector Headgear
  • The Royal Headpiece
  • CockedHat
  • Huge Headset
  • The Shabby
  • Formal
  • Chapiter Collective
  • RoundHat
  • The Soft
  • The Outlandish
  • Hard Headwear
  • ConcreteCap
  • Knee Ceiling Place
  • Fashionable Hairstyle
  • The Orthodontic Hairstyle
  • High Headgear
  • Director Headgear
  • Brim
  • Heavy Headset
  • Shaped
  • Shaped Hairstyle Spot
  • Conical Headset
  • Coonskin Cork
  • Tall Headwear
  • High Beret Place
  • The Uniform
  • Blue Lid
  • Orthodontic
  • Huge Hat Trading Co
  • Smart Fedora Pro
  • Protective Helmet Group
  • Cervical Crest
  • Fur Detonator Pro
  • Vector Headgear
  • The Spanish
  • Feathered Beret Trading Co
  • Close
  • Green Hairstyle Group
  • The Der
  • The Purple
  • Battered Sombrero Group
  • Pileus Co
  • The Male Chapeau
  • The Plain
  • High Hood
  • Conical Capitalization
  • The Duodenal
  • HardHat
  • Suitable Caps Pro
  • HugeHat
  • Royal Headset Place
  • Smart Fedora Co
  • Hairstyle Co
  • WarmHeadgear
  • The Picturesque Caps
  • Fedora Co
  • Nab Cap
  • The Square
  • High Headdress
  • TallHeadgear
  • Protective Hairdo Collective
  • Blue
  • Beanie Pro
  • Fur Capital
  • Flab Cap
  • The Bright Chapiter
  • The Cartilaginous
  • ShapelessHat
  • Feathered Chapeau Pro
  • TinyCap
  • Hair Spot
  • High Hair
  • Feminine
  • Grey Detonator Spot
  • Apical Hat
  • Proper
  • GreenHat
  • YellowHeadgear
  • The Ordinary
  • DerHat
  • The Fashionable Chapeau
  • StrangeHeadgear
  • Fashionable
  • Heavy Haircut
  • Beanie Co

Learn more about starting a hat business:

Where to start?

-> How much does it cost to start a hat business?
-> Pros and cons of a hat business

Need inspiration?

-> Other hat business success stories
-> Marketing ideas for a hat business
-> Hat business slogans
-> Hat business Instagram bios

Other resources

-> Profitability of a hat business
-> Hat business tips

Funny Hat Business Names

  • Nice Jacket Trading Co
  • Type
  • South Pileus Pro
  • Hairstyle Trading Co
  • The Favorite Helmet
  • Green
  • Oyster crab Cap
  • Yellow Crownwork Place
  • Stiff
  • Conical Crest
  • Proper
  • Bright
  • Dark Beret
  • Horseshoe crab Cap
  • Heavy Headset
  • YellowHeadgear
  • The Flowered
  • Red Chapiter Group
  • ConventionalHeadgear
  • South
  • The Popular
  • The Bowler Headdress
  • The Cervical
  • Detonator Collective
  • OverseasCap
  • The Horned
  • Huge Hat Trading Co
  • Fedora Place
  • Stab Cap
  • Large Beanie
  • Straw Chapeau Trading Co
  • Plain Toque Spot
  • BlueCap
  • The Favorite
  • Tall Helmet
  • The Scarlet Chapiter
  • UsualHeadgear
  • Clean Capitalization
  • RidiculousHeadgear
  • Plain Jacket
  • The Tall
  • The Indian
  • The Pointed Fedora
  • Headpiece Group
  • White Capital Pro
  • PointedHeadgear
  • The Standard
  • Fashionable Hairstyle
  • Clean Ceiling Collective
  • StiffHat
  • Brim Headdress Pro
  • The Stiff
  • The Shaped
  • Grab Cap
  • Chapeau Place
  • Cervical Capitalization
  • The Thick Helmet
  • Detector Headgear
  • Close
  • Stiff Helmet Group
  • Crowned
  • Objector Headgear
  • Customary
  • Hard Headset
  • The Peculiar
  • Dark Lid
  • Top Crest Spot
  • Crimson Capital
  • Helmet Place
  • Type Headdress
  • Capital Trading Co
  • Headgear Place
  • Horned Capital Group
  • Hairdo Collective
  • The Small
  • The Cartilaginous
  • Concrete Capital
  • The Type Headwear
  • Coonskin Crest
  • StarchedCap
  • Apical Hat
  • The Characteristic
  • The Pointed
  • Edgar Headgear
  • Tall Chapeau Group
  • Jab Cap
  • OrthodonticHeadgear
  • Horned Headpiece
  • Beanie Group
  • Capital Place
  • Hairstyle Co
  • Art director Headgear
  • Cradle
  • Red
  • Conical Cape

Cool hat business name ideas

  • Tall
  • WhiteCap
  • Standard Hair Pro
  • The Ordinary
  • The Cornered Fedora
  • Horned Headset
  • The Man
  • Horned Helmet
  • Horned Detonator Collective
  • Headset Place
  • Greasy Headdress Trading Co
  • StarchedCap
  • Crest Trading Co
  • TallHat
  • Heavy Helmet
  • RidiculousHat
  • Straw
  • The Male Headpiece
  • Fitting Helmet Spot
  • Headdress Pro
  • The Pointed Crownwork
  • The Soft Capital
  • Hair Co
  • Conical Capitalization
  • Flat Pileus Trading Co
  • The Light
  • The Fitting
  • Huge Headset
  • The Winged
  • FloweredHat
  • Red Chapiter Group
  • The Close
  • Stiff
  • Pointed Hat
  • Ceremonial Helmet
  • ColourfulHeadgear
  • The Horned Headdress
  • The Red Toque
  • Pointed Headdress Collective
  • Hair Spot
  • Hard Hair
  • GreenHat
  • Little Ceiling
  • Greasy Beanie Place
  • Pointed
  • Style Headpiece Group
  • FrilledCap
  • Lid Spot
  • OfficialHeadgear
  • Horned Headdress
  • The Magic Ceiling
  • BlueHeadgear
  • Style
  • Protective Helmet
  • Male Hair
  • The Ridiculous Headdress
  • The Winged Capital
  • Fedora Collective
  • Erector Headgear
  • SmallCap
  • Headset Trading Co
  • TraditionalHeadgear
  • FashionableHat
  • The Metal
  • Headpiece Co
  • Cartilaginous Cork
  • Lab Cap
  • Fur Crest
  • Suitable Caps
  • SpecialHeadgear
  • GrayHat
  • TopHat
  • Concrete Capitalization
  • The Spherical
  • Beret Trading Co
  • Huge Hair
  • The Coonskin
  • Capital Spot
  • Blue crab Cap
  • The Floppy
  • Chapeau Place
  • South Pileus Pro
  • Dark Beret
  • Unusual
  • EmbroideredCap
  • CoonskinCap
  • Greasy
  • Grey Detonator Spot
  • The Special
  • Jaunty
  • High Headset
  • CloseCap
  • Cervical Ceiling
  • Cartilaginous Ceiling
  • BrownCap

Unique hat business name ideas

  • Purple
  • Hat Collective
  • Lid Place
  • Widebrimmed Sombrero Pro
  • Clean Ceiling
  • BrightCap
  • Tight Beanie
  • The Fur Capital
  • Horned Headpiece
  • The Royal Headpiece
  • Executive director Headgear
  • The Little
  • White Capital Pro
  • Sombrero Pro
  • The Indian
  • Inspector Headgear
  • The Top
  • BraidedCap
  • TallCap
  • CeremonialHeadgear
  • Stiff Beret Spot
  • Crimson Chapiter
  • Stiff Beret Collective
  • Fashionable
  • Headwear Spot
  • Standard Hair Pro
  • Shiny Headdress
  • The Enormous
  • YellowHat
  • FittingHeadgear
  • The Crimson
  • Headdress Spot
  • Tall Headpiece Collective
  • Concrete Chapiter
  • Pileus Place
  • High Headdress
  • The Plain
  • The Typical
  • OfficialHeadgear
  • Man Headdress Trading Co
  • Tall Helmet
  • Hairdo Collective
  • The Heavy
  • Ceremonial
  • Wer
  • Yellow Crownwork Place
  • Olive drab Cap
  • Detonator Spot
  • Clean Chapeau
  • Close Ceiling
  • The Ridiculous
  • NeatCap
  • Drab Cap
  • The Male Chapeau
  • BrimHat
  • UsualHeadgear
  • SmartHat
  • The Horned
  • Jaunty
  • High Beret Place
  • Thick Detonator Place
  • Fashionable Headset
  • Hermit crab Cap
  • DarkHat
  • FrilledCap
  • The Uniform
  • LacedHat
  • Forage
  • Fedora Co
  • The Male Headpiece
  • Gab Cap
  • The Ice Capital
  • Radius vector Headgear
  • Slouched Jacket Trading Co
  • Official Headset Group
  • Plain Toque Spot
  • Looking Jacket Spot
  • Huge Haircut
  • Traditional
  • Red
  • Fitting Crownwork Collective
  • YellowHeadgear
  • Brown
  • Conical Cape
  • Smart Fedora Co
  • Lab Cap
  • Fitting Crownwork Group
  • The Hard
  • Sun
  • Specter Headgear
  • Chapeau Co
  • Outlandish Caps Group
  • Headset Place
  • Large Chapeau
  • High Hairdressing

Cute hat business name ideas

  • Beanie Pro
  • Ice
  • The Small
  • Style Headpiece Group
  • Receptor Headgear
  • The Soft Pileus
  • Pileus Co
  • YellowHeadgear
  • The Magnificent
  • The Horned
  • Traditional
  • HugeCap
  • Wooden Hat
  • Fitting Helmet Spot
  • Uniform
  • Red Hairstyle
  • Brim Headdress Pro
  • Hard Haircut
  • Soft Crownwork
  • DerHat
  • The Favorite
  • UsualHeadgear
  • Laced Helmet
  • The Stiff
  • BatteredCap
  • Colourful
  • Little
  • FittingHat
  • Fibrous Capital Trading Co
  • Hair Pro
  • Hat Group
  • Gab Cap
  • Clean Crest
  • The Military
  • Chapeau Place
  • Horned Hat
  • StandardHeadgear
  • The Wer Headdress
  • Detonator Spot
  • Military Headpiece
  • Broad
  • Stiff Beret Spot
  • Helmet Group
  • Reverse Helmet Place
  • The Ice Capital
  • National
  • TopHat
  • Top Fedora Trading Co
  • Heavy
  • The Odd
  • The Cervical
  • Rimmed Fedora
  • Jacket Group
  • The Big Headgear
  • Lector Headgear
  • Customary
  • Detonating Device Pro
  • The Pointed
  • Headdress Group
  • The Picturesque
  • Ceiling Pro
  • Hair Co
  • Fur Detonator Pro
  • Crimson
  • Fitting Crownwork Collective
  • Hansom cab Cap
  • Concrete Chapiter
  • High Headset
  • Protective Helmet
  • Beret Trading Co
  • Scarlet
  • Brim
  • Spectre Headgear
  • TraditionalHeadgear
  • Connecter Headgear
  • BrimHat
  • The Straw
  • SuitableHeadgear
  • PlainHat
  • Broadbrimmed Jacket Trading Co
  • Oyster crab Cap
  • Suitable Caps
  • Conical Capitalization
  • The Orthodontic Hairstyle
  • Cartilaginous Ceiling
  • GreenHeadgear
  • Outlandish Caps Group
  • Chapeau Spot
  • Huge Headset
  • Cradle Crownwork Pro
  • Headgear Pro
  • Fashionable
  • Protective Helmet Group
  • Hectare Headgear
  • The Tall Fedora

Clever hat business name ideas

  • The Tall
  • The Fashionable Chapeau
  • The Fitting
  • Cervical Capitalization
  • The Gaudy
  • CockedHat
  • Lab Cap
  • Headwear Group
  • Blue Headset
  • The Horned
  • Protective Helmet Group
  • Enormous Headset Spot
  • Duodenal Beanie Group
  • TinyCap
  • Picturesque Headset
  • Knee
  • The Horned
  • Erector Headgear
  • The Tiny Lid
  • New Beret Spot
  • The Cocked
  • Laced Helmet
  • Dark
  • Headgear Collective
  • Soft
  • Hard Hood
  • Starched Hat
  • The Man Headgear
  • Cradle
  • Remarkable Caps
  • CoonskinCap
  • Huge Headdress
  • The Straw Sombrero
  • TallCap
  • The Spanish
  • Clean Covers
  • Gallon Sombrero Co
  • Detector Headgear
  • Sombrero Pro
  • The Cervical
  • Drab Cap
  • Clean Capital
  • Headgear Place
  • The Magic Ceiling
  • Chapiter Collective
  • Old Beret
  • Protective Helmet
  • High Headpiece
  • The Scarlet
  • Horned Headdress
  • The Wer
  • FormalHeadgear
  • The New
  • Jacket Group
  • Hair Spot
  • Hat Group
  • Capital Group
  • Feathered Fedora
  • ConventionalHeadgear
  • Fitting
  • Headdress Group
  • Formal
  • Conical Cape
  • Coonskin Crest
  • Sombrero Collective
  • Fur Detonator Pro
  • Round
  • Cervical Crest
  • Executive director Headgear
  • Broadbrimmed
  • White Hat Trading Co
  • Tall Chapeau Group
  • The Military
  • Floppy Lid Trading Co
  • BrownCap
  • PointedHeadgear
  • Crowned
  • Battered
  • Horned Headpiece
  • Reflector Headgear
  • The Mushroom
  • The Blue
  • Heavy Headpiece
  • Straw Chapeau Trading Co
  • Broadbrimmed Headgear Trading Co
  • Blue
  • RoundCap
  • Red Caps
  • Flat Pileus Trading Co
  • Beret Pro
  • Gaudy Headdress
  • CustomaryHeadgear
  • KneeCap
  • SmartHat
  • Greasy Headdress Spot

Best hat business name ideas

  • HeavyHeadgear
  • Fitting Helmet Spot
  • The Odd
  • RidiculousHat
  • Headset Spot
  • The Soft
  • The Slouch
  • The Small
  • Turkish Hat
  • The Skull Chapiter
  • Reflector Headgear
  • Caps Group
  • The Winged Capital
  • Fitting Crownwork Group
  • CrimsonCap
  • Fedora Place
  • Exotic Headpiece Collective
  • FeminineHeadgear
  • Type
  • Braided Detonator
  • Pileus Co
  • Hard Headdress
  • The Der
  • Broadbrimmed
  • Crab Cap
  • Detonating Device Spot
  • Shaped
  • Jacket Spot
  • Remarkable Caps
  • Clean Chapeau
  • Nab Cap
  • Visored
  • Cradle Capital
  • Brown
  • Official
  • Tall Headwear
  • High Beret Place
  • The Brown
  • The Scarlet
  • Inspector Headgear
  • The Indian
  • High
  • The Tall
  • GreenHeadgear
  • Hairdo Group
  • Fur Detonator Pro
  • Close Helmet Spot
  • WingedCap
  • Spanish
  • CeremonialHeadgear
  • BrownCap
  • CloseCap
  • The Cartilaginous
  • Cervical Capitalization
  • Capital Trading Co
  • Chapeau Group
  • SlouchedHat
  • Conical Fedora
  • Ceiling Pro
  • Capital Group
  • The Type Headwear
  • Helmet Collective
  • The Usual
  • The Fashionable Chapeau
  • National
  • Horned
  • Formal Headdress Spot
  • BrimHat
  • OfficialHeadgear
  • Protective Hairdo Collective
  • Neat
  • Duodenal Beanie Group
  • WideHat
  • Feminine
  • Dab Cap
  • KneeCap
  • The Horned
  • The Warm
  • FittingHat
  • Hairstyle Trading Co
  • The Dark
  • The Red Toque
  • Detonating Device Trading Co
  • Heavy Haircut
  • Sombrero Trading Co
  • Style Headpiece Group
  • Headgear Place
  • The New
  • ProtectiveCap
  • Heavy Headpiece
  • Hard Hair
  • The Fitting
  • Crownwork Co
  • Uniform Hat Group
  • Cornered

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Hat Business:

Simple is always better

This means a few different things. Your hat business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your hat business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.