Snappies

Reaching $2,000/mo With a Comfortable, Environmentally-Friendly Hat

January 30th, 2018
Burly Vinson
Founder, Snappies
$2K
revenue/mo
1
Founders
1
Employees
Snappies
from Houston, Texas, USA
started January 2017
$2,000
revenue/mo
1
Founders
1
Employees
market size
$1.71T
avg revenue (monthly)
$26K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Instagram, Facebook, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Burly recommends to grow your business!
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Note: This business is no longer running. It was started in 2017 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what are you working on?

Hey! My name is Burly Vinson and I’m the founder of Snappies, a hat brand that creates a unique kind of snapback hat. I got tired of the cheap plastic straps found on traditional snapbacks, so I created a hat that uses leather and brass instead of the usual plastic straps.

I also create Snappies hats out of hemp, so they’re more lightweight and durable than regular cotton caps. The vision is to create a hat that’s all around more comfortable than what’s being offered by most brands.

A large part of the Snappies brand is geared towards living different and exploring the outdoors. We’ve partnered with nonprofits so proceeds from each hat go towards planting trees and fighting deforestation. In our first year, we’ve been able to help plant thousands of trees. It’s exciting to have customers love your product, but it’s great knowing that each new customer is helping Snappies make an environmental difference.

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