Flower arrangement refers to a decorative display of cut flowers. Floral designers focus on ensuring balance, proportion, scale, unity, harmony, rhythm, balance, and emphasis in every flower arrangement gig.
Whether it is a romantic weekend getaway, a valentine's dinner, a family get-together, a wedding, or an anniversary, a unique flower arrangement brightens the atmosphere. The flower arrangement tradition has lived with us for a long time, and there are no signs it will fade away, at least in our lifetime.
Are you a florist looking to expand your flower business? Combine your affinity for flowers with your floral design skills to create inspired floral creations. Before starting your flower arrangement career, you will need some training and experience.
Starting a flower arrangements business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell floral arrangements, or selling floral arrangements online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Equipment & Supply Expenses||$66||$1,200|
|Retail Business Expenses||$1,250||$11,650|
|Advertising & Marketing Costs||$75||$9,636|
|Total Startup Costs||$1,754||$37,876|
|About Avas Flowers||about.avasflowers.net||#112,904|
|Floral Supply Syndicate||fss.com||#798,681|
|Something Borrowed Blooms||somethingborrowedblooms.com||#843,455|
|Floral Design Magazine||floraldesignmagazine.com||#1,078,830|
Pros & Cons
|Rewarding work||Starting a flower arrangements business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Meaningful business connections||You never know who you will meet as a flower arrangements business. This could be the start of an incredible business opportunity!|
|Daily physical activity||Flower Arrangements Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.|
|Amazing perks and discounts||Working in the flower arrangements business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.|
|You are your own boss!||With starting a flower arrangements business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!|
|Local Community||One of the best parts of starting a flower arrangements business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.|
|Crowded Space||Competition is high when it comes to your flower arrangements business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Finding The Right Supplier||Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Low margins||The gross margins for your flower arrangements business are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the flower arrangements business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a flower arrangements business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!