Fitness Coaching Business

5 Fitness Coaching Business Success Stories [2025]

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Updated: April 14th, 2025

Did you know that more and more people are embracing healthier lifestyles these days? That's why there's a high demand for fitness services worldwide.

Starting a fitness coaching business is one of the best ways to follow your passion and make money doing it.

If you love people and have an interest in helping them achieve their health goals, starting a fitness coaching business may be right for you. It can be as simple as providing one-on-one training, or you can offer group sessions.

In this list, you'll find real-world fitness coaching business success stories and very profitable examples of starting a fitness coaching business that makes money.

1. Meridian Fitness ($708K/year)

Frustrated by the lack of local fitness options and intrigued by a gap in the market for stone massages, Alma Curry launched Meridian Fitness in Greenwich, now generating around £200,000 annually. Her gym-spa hybrid quickly became a community hub, leveraging SEO and word-of-mouth to attract over 50 members in the first quarter.

How much money it makes: $708K/year
How much did it cost to start: $50K
How many people on the team: 10

My Neighborhood Gym Brings In £60K/Month

Discover the inspiring story of Alma Curry, founder of Meridian Fitness, as she shares her vision to create a holistic fitness community that offers top-notch training classes, affordable gym membership prices, and a variety of fitness programs for people of all ages.

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2. FitSW: Personal Trainer Software ($600K/year)

As a side project in 2016, Jacob Montoya created FitSW, a software platform for personal trainers to manage their clients' fitness. With the user base steadily growing, he decided to focus on the business full-time in 2017 and has since bootstrapped his way to $25K monthly revenue, helping over 20,000 trainers and enabling over 100,000 clients to achieve their fitness goals.

How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 4

How I Developed A $20K/Month Software For Personal Trainers

FitSW founder Jacob Montoya bootstrapped his company to $25K monthly revenue, helping over 20,000 personal trainers manage their businesses through software that enables them to create workouts, track progress, plan meals, accept payments, and manage schedules, and has now expanded to include FindTrainGain, enabling people to join live online fitness classes from the comfort of their homes.

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3. Sweet n Salty Body Works ($120K/year)

Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.

How much money it makes: $120K/year
How much did it cost to start: $80K
How many people on the team: 2

I Started A Body Contouring Spa & Already Had My First $10K Month

Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.

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4. Bold Tribe ($112K/year)

In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.

How much money it makes: $112K/year
How much did it cost to start: $300
How many people on the team: 5

How I Started A $9K/Month CrossFit Accessories Brand

Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.

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5. Expert PT LTD ($108K/year)

Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.

How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2

How I Started A $9K/Month Online Personal Training Business

Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.

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Read by 7,623 founders