8 Fitness Coaching Business Success Stories [2024]
Did you know that more and more people are embracing healthier lifestyles these days? That's why there's a high demand for fitness services worldwide.
Starting a fitness coaching business is one of the best ways to follow your passion and make money doing it.
If you love people and have an interest in helping them achieve their health goals, starting a fitness coaching business may be right for you. It can be as simple as providing one-on-one training, or you can offer group sessions.
Here are some real life success stories of starting a fitness coaching business:
1. FitSW: Personal Trainer Software ($600K/year)
As a side project in 2016, Jacob Montoya created FitSW, a software platform for personal trainers to manage their clients' fitness. With the user base steadily growing, he decided to focus on the business full-time in 2017 and has since bootstrapped his way to $25K monthly revenue, helping over 20,000 trainers and enabling over 100,000 clients to achieve their fitness goals.
How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 4
FitSW founder Jacob Montoya bootstrapped his company to $25K monthly revenue, helping over 20,000 personal trainers manage their businesses through software that enables them to create workouts, track progress, plan meals, accept payments, and manage schedules, and has now expanded to include FindTrainGain, enabling people to join live online fitness classes from the comfort of their homes.
2. Camp Gladiator ($479M/year)
How much they make: $479M/year
Current team size: 1004
Camp Gladiator, founded in 2008, has seen exponential growth in 2020 and 2021, expanding faster than any other fitness fad, with over 1,000 elite Certified Personal Trainers and 100 devoted HQ teammates.
So... can you actually make money with a fitness coaching business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Future ($100M/year)
How much they make: $100M/year
Current team size: 327
Future, a personal training company, matching users with coaches who use Apple Watches, has raised $75 million in funding and is generating $100 million in revenue.
4. Fierce & Fit ($60K/year)
How much they make: $60K/year
Current team size:
Latina business owner Michelle Riley-Snyder took her online platform, Fierce & Fit, from $0 to $5K/month through social media and leveraging client relationships, helping modern professional women to achieve their best physical and mental health with personalized workout routines, customized meal plans, and motivation.
So... can you actually make money with a fitness coaching business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Winning Mentality Fitness ($120K/year)
How much they make: $120K/year
Current team size:
Winning Mentality Fitness, led by Brandon Woo of the Bay area, grew his fitness coaching company from in-person to online training, expanding his company's monthly revenue to $10,000 with the help of Everit software and creating a new source of income that allowed him to be selective about his personal clients.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
