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7 Fitness Coaching Business Success Stories [2023]

7 Fitness Coaching Business Success Stories [2023]
Start A Fitness Coaching Business

Starting a fitness coaching business is one of the best ways to follow your passion and make money doing it. If you love people and have an interest in helping them achieve their health goals, starting a fitness coaching business may be right for you. It can be as simple as providing one-on-one training, or you can offer group sessions.

You'll need to get certified before you begin your coaching career. There are many certifications available in the industry, so be sure to do your research and find one that best fits your goals and experience level.

Once you're certified, start networking with other fitness coaches in your area. You'll want to build relationships with them so they can refer clients to you when they have openings in their schedules. Finally, create a website that showcases your services and what you have to offer.

Here are some real life success stories of starting a fitness coaching business:

1. FitSW: Personal Trainer Software ($600K/year)

Jacob Montoya (from Colorado Springs, Colorado, USA) started FitSW: Personal Trainer Software about 6 years ago.

$50K / month
1 founders / 4 employees
Colorado Springs, Colorado, USA

Case Study

Hello! My name is Jacob Montoya and I am the founder of FitSW and its sister site FindTrainGain. With FitSW, we provide software to personal trainers to help them grow their businesses and enable them to use our technology to effectively manage their clients’ fitness. With FindTrainGain, we enable people searching for fitness help from all over the world to join a wide variety of Live Online Fitness Classes led by fun, energetic Fitness Instructors.

We enable people to stay fit and stay connected with fun fitness classes in this time of social distancing. At the same time, we also provided a way for fitness professionals to continue to work. We have instructors leading classes on everything from Yoga to Cardio Boxing to our most popular Dance Cardio class. Classes are accessible to anyone and many are priced as low as $5 a class.


2. Camp Gladiator ($479M/year)

Tune in to hear the story of Jeff and Ally Davidson—how interacting with Hulk Hogan jump started their business, how they’ve seen community and exercise drastically affect people’s lives, and how their faith impacts everything they do.

Jeff and Ally Davidson (from Austin, Texas, USA) started Camp Gladiator almost 15 years ago.

$39.9M / month
2 founders / 1004 employees

Case Study
  • Jeff and Ally Davidson (a husband-wife-duo) started Camp Gladiator, a fitness coaching company. They are passionate about physical fitness and strive to provide trainers and campers with unforgettable, life-changing experiences.
  • The goal of Camp Gladiator is to positively impact people's physical health and, ultimately, their lives. They work towards transforming lives through engaging, enjoyable, and challenging outdoor and online group workouts.
  • Camp Gladiator (CG), founded in 2008 in Austin, Texas, is one of the fitness fads with the fastest expansion rate.
  • CG has expanded exponentially throughout 2020 and 2021! While the majority of fitness-related businesses were closing down.
  • This company has more than 1,000+ elite Certified Personal Trainers and more than 100+ devoted HQ teammates.


Watch the full video on youtube.com ➜

Learn more about starting a fitness coaching business:

Where to start?

-> How to start a fitness coaching business?
-> How much does it cost to start a fitness coaching business?
-> Pros and cons of a fitness coaching business

Need inspiration?

-> Examples of established fitness coaching business
-> Marketing ideas for a fitness coaching business

Other resources

-> Fitness coaching business tips

4. Future ($100M/year)

Today’s guest is a long-time listener. When I heard how big his company Future has gotten, my head almost blew off. Rishi Mandal is the founder of Future, which offers customizable personal training with your own fitness and wellness coach.

Rishi Mandal and Justin Santamaria (from San Francisco, CA, USA) started Future over 6 years ago.

$8.33M / month
2 founders / 327 employees

Case Study
  • Future, a company founded in 2017 by Rishi Mandal and Justin Santamaria offers personalized personal training with a fitness and wellness coach.
  • This eminent fitness company is doing 100M in revenue.
  • Future has raised $75 million in funding, which it will put toward marketing and hiring more personal trainers.
  • Subscribers to Future are matched with coaches who communicate with them daily and monitor their workouts on an apple watch.


Read the full article on gothammag.com ➜

5. Fierce & Fit ($60K/year)

We are talking to a special guest Michelle Riley, and this is a trainer who built her business from the ground up, starting from making just a couple of hundred dollars a month to over $5,000 per month as an online personal trainer.

Today, we're going to dive into how she’s been able to do that and how you can do that too. Since filming this, Michelle Riley has taken her business even further to making over $10,000 a month. There are a lot of awesome things to be learned, and we’re gonna dive right in!

Michelle Riley-Snyder (from Pensacola, Florida, United States) started *Fierce & Fit * over 8 years ago.

$5K / month
1 founders / employees

Case Study
  • The company Fierce & Fit is owned and run by Michelle Riley-Snyder, a Latina business owner who is a certified trainer & nutrition coach. Through this online platform, Michelle assists Modern professional women in achieving the physical and mental health they truly deserve.
  • Fierce and Fit is ideal for women who need assistance juggling their personal and professional lives while also wanting to maintain their best physical and mental health.
  • Michelle offers personalized workout routines, customized meal plans, and motivation to help her clients reach their objectives.
  • She is also co-founder and co-owner of the Health and Wealth Sisters, as well as the author of the book "The Health and Wealth Sisters' 360 Action Plan".

Michelle took the business from $0 to $5K/month, mainly through social media and leveraging client relationships.


Read the full story on trainerize.com ➜

6. Winning Mentality Fitness ($120K/year)

Brandon tells us how he scaled his training business online with Everfit so he could stop trading time for money and help more clients achieve their goals.

Brandon is a solo operator of Winning Mentality Fitness, located in the Bay area. He first began training 8 years ago after college and shifted to adding remote coaching right before the pandemic. Brandon invested heavily in himself to perfect his craft of coaching but also to build his business acumen.

Brandon Woo (from Berkeley, California, USA) started *Winning Mentality Fitness * over 9 years ago.

$10K / month
1 founders / employees

Case Study

Winning Mentality Fitness, based in the Bay area, is a fitness training business run solely by Brandon Woo.

He started working out for the first time after graduating from college eight years ago and grew a passion for fitness. This led to his fitness coaching training business which he started in 2014.

In 2020 after the pandemic hit, he came across Everit, an online fitness training software. This discovery proved beneficial as he decided to take his training business online.

In just three months, Brandon expanded his training company to a monthly revenue of $10,000 by using his newly acquired business knowledge. He now maintains a small number of in-person clients while working online with 20 clients.

Since the success of his online training, Brandon has been able to add a new source of income to his training company. Because of this, he could choose the clients he worked with personally and was no longer forced to exchange his time for money.


Read the full story on blog.everfit.io ➜

Pat Walls,  Founder of Starter Story
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