22 Facebook Group Success Stories [2025]
Facebook is one of the oldest and largest social networking sites out there. Facebook offers its users a Group feature where one can join a community of people with similar interests. As per statistics, around 1.8 billion people use Facebook Groups each month.
Groups allow the members to have organic discussions, post content, and share their valuable experiences & knowledge with each other. The shared knowledge helped startups, business owners, freelancers, and professionals with their social media growth, lead generation, and customer acquisition.
In this list, you'll find real-world facebook group success stories and very profitable examples of starting a facebook group that makes money.
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1. Beautiful Disaster ($7.2M/year)
Founded by Christina DuVarney, Beautiful Disaster Clothing is a successful women's clothing brand that empowers women to embrace their imperfections. With over 4 million in revenue per year, Beautiful Disaster offers a wide range of products, including hoodies, tees, tanks, leggings, and jewelry. Through relentless determination and a commitment to exceptional customer service, Christina has built a brand that inspires women to embrace their inner strength and find confidence in their wardrobe.
How much money it makes: $7.2M/year
How much did it cost to start: $20K
How many people on the team: 10
Women's clothing line Beautiful Disaster generates over 4M in revenue per year and has grown its tribe to over 230K followers due to its personalized approach and commitment to exceptional customer service.
2. Eye Love ($5.4M/year)
Drs. Jenna and Travis Zigler started Eye Love as a way to generate extra cash for their eye care mission trips. Within two years, the company was thriving and they sold their optometry practices to focus on Eye Love full-time. Their flagship product, Heyedrate Lid and Lash Cleanser, has helped them grow the business from making $1000 per month to over $300,000 per month, while also giving back to their foundation, the Eye Love Cares Foundation.
How much money it makes: $5.4M/year
How much did it cost to start: $1K
How many people on the team: 5
Eye Love and Heyedrate, founded by optometrists Drs. Jenna and Travis Zigler, sells natural dry eye products and has grown from making $1000 per month to generating at least $300,000 per month through Amazon advertising, with a 75% point of purchase on Amazon and a 52.55% repeat customer rate, while also allocating company earnings through the Profit First system.
3. PenaltyBox Sports ($4.8M/year)
Drew Laine, Founder and CEO of PenaltyBox Sports, came up with the idea for his business while living in his in-law's basement. With no infrastructure or logistics, he decided to start a subscription box company for ice hockey players just two days before Black Friday. Despite the challenges, the idea took off and now the company has a thriving community of 45,000 passionate hockey parents, players, and fans.
How much money it makes: $4.8M/year
How much did it cost to start: $15K
How many people on the team: 8
A subscription box business for ice hockey players turned into a thriving e-commerce and sporting goods manufacturer that generated $275k in a month due to leveraging Facebook groups and community building.
4. Marketplace SuperHeroes ($4.2M/year)
After getting scammed multiple times while searching for a way to make money online, Stephen realized that selling physical products was the easiest way to get started. He partnered with Robert and built a multi-7-figure business selling branded products on Amazon. This success led to the creation of Marketplace SuperHeroes, an 8-figure online education company that helps people learn how to sell their own products on Amazon.
How much money it makes: $4.2M/year
How many people on the team: 0
Marketplace SuperHeroes co-founder Stephen Somers shares how he started an online education company that helps people sell their products on Amazon globally from scratch, built an 8-figure coaching and services business, and created a consolidated freight company.
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5. New Law Business Model ($3.6M/year)
Ali Katz, a former attorney, came up with the idea for her business, the New Law Business Model, after realizing the flaws in the traditional transactional approach to law. After building her own million-dollar law practice and online training company, she decided to walk away and file bankruptcy but later realized that it wasn't being a lawyer that she hated, but rather the mindset and broken dynamics that came with it. She created a new business model and systems that allow lawyers to be counselors and trusted advisors while making the marketing and administrative aspects of the business easier.
How much money it makes: $3.6M/year
How many people on the team: 10
How a former attorney created a lucrative business model and system for re-training lawyers to transition from a traditional, transactional approach to law to a more relational one, resulting in high six- and seven-figure law practices, as well as more meaningful and fulfilling work for lawyers and better outcomes for clients.
6. Big Cloud Recruitment ($3M/year)
After years of experience in the recruitment industry, Matt Reaney decided to start his own company. He and his colleagues identified the emerging trend of 'big data' and saw a niche in the market for recruiting data scientists and engineers. Inspired by the idea of leveraging data to drive business growth, they founded Big Cloud, a global data science recruitment company.
How much money it makes: $3M/year
How much did it cost to start: $80K
How many people on the team: 6
Data science recruitment company Big Cloud shares how they grew their business to generate Β£250k per month through expanding into global markets and using social media and marketing strategies to attract and retain customers while keeping a strong focus on building honest, long-standing relationships with clients and candidates.
7. ZenMaid ($2.85M/year)
Amar Ghose, the CEO/co-founder of ZenMaid, came up with the idea for the business after stumbling upon a Reddit post about starting a maid service. With his friend on the technical side and himself on operations and sales/marketing, they quickly became equal partners and launched ZenMaid. Despite starting off slow, they now make over half a million dollars a year helping maid service owners manage their businesses effectively.
How much money it makes: $2.85M/year
How much did it cost to start: $1K
How many people on the team: 10
Amar Ghose co-founded ZenMaid, a software company servicing the house cleaning industry, which has now passed the half a million dollar yearly mark and intends to break the one million dollar a year barrier in late-2020, using paid advertising as a lead magnet and extensive email marketing funnel.
8. Millennial Money Man ($1.8M/year)
After paying off his own debt and becoming passionate about personal finance, Bobby Hoyt started his blog, Millennial Money Man, to teach millennials how to make more money, save more money, and pay off debt.
After realizing the success of his own Facebook ads for local businesses, Hoyt partnered with Mike Yanda to create the Facebook Side Hustle Course, which teaches others how to run ads for local businesses.
The course had a six-figure launch, leading Hoyt and Yanda to start Laptop Empires, where they help people start and grow online businesses.
How much money it makes: $1.8M/year
How much did it cost to start: $5K
How many people on the team: 4
Millennial Money Man founder Bobby Hoyt and partner Mike Yanda created Laptop Empires, which boasts a seven-figure revenue through their flagship Facebook Side Hustle Course, helping retirees and millennials launch and grow their local Facebook ad agencies.
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9. Southern Elegance Candle Company ($1.68M/year)
D'Shawn Russell started Southern Elegance Candle Company as a side hustle to make extra money and get out of the house. The company quickly grew, and now they average $20,000 in monthly sales through their retail site, wholesale site, and Faire. Russell's authentic love for the South and Southern culture inspired the creation of home fragrance products with a Southern theme.
How much money it makes: $1.68M/year
How many people on the team: 20
Southern Elegance Candle Company, founded by D'Shawn Russell, started as a side hustle making around $200 per weekend at a local Farmers Market, but now averages approximately $20,000 per month in sales across their retail site, wholesale site, and Faire.
10. Virtual Run Events ($1.14M/year)
Angie Webb, the founder of Virtual Run Events, came up with the idea when she challenged her sister to run 1,000 miles in 2013. Inspired by seeing the moon while driving, they decided to see if they could log enough miles as a group to reach the moon. After attracting over 1,200 participants within three weeks, they realized the potential and started hosting virtual races to raise money for charities. Eight years later, they have hosted hundreds of races, donated over $860,000 to charities, and are on track to reach their goal of $1 million by the end of 2021.
How much money it makes: $1.14M/year
How much did it cost to start: $1K
How many people on the team: 1
Virtual Run Events started as a small community project with just $1,000, but has now raised over $860,000 for charities all over the world through virtual races which have become increasingly popular, with their aim being to raise $1 million by the end of 2021.
11. Konnected Inc. ($840K/year)
Nate Clark, founder of Konnected, came up with the idea for his business when he realized there was a need for a smart upgrade to traditional home security systems. After developing an open-source version and gaining popularity on GitHub, Nate received requests to build units for others, leading him to create a physical product that allows homeowners to monitor their security systems from their phones. With approximately 9,000 orders per year and $1,000,000 in sales, Konnected continues to develop and expand its line to meet increasing demand.
How much money it makes: $840K/year
How many people on the team: 4
Konnected founder Nate Clark shares how he developed an open-source solution to his own home security struggles, growing the business to generate an estimated $1 million in sales annually.
12. The Uncaged Life ($816K/year)
Rebecca Tracey started The Uncaged Life in 2011 after simplifying her initial business ideas and niching down to helping new coaches. With just a small team of 3 part-time contractors, she is on track to hit $1M in revenue this year and has helped hundreds of people start their own businesses.
How much money it makes: $816K/year
How much did it cost to start: $250
How many people on the team: 3
The Uncaged Life, a business that helps coaches and solopreneurs get their first paying clients, has reached nearly $1M in revenue annually with just a small team of three part-time contractors, by niching down to one specialty and building a community through Facebook, email, and blogging.
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13. Digital Scholar ($480K/year)
Sorav Jain, one of Indiaβs leading digital marketers, started his agency, echoVME Digital, after gaining global attention for his blog on digital marketing tips and strategies. Realizing the lack of quality training in the field, he later founded Digital Scholar, Indiaβs first agency-styled digital marketing training institute, which has seen rapid growth with over 100,000 students. Jain's success can be attributed to his focus on education, strong SEO strategy, and maintaining strong client relationships.
How much money it makes: $480K/year
How much did it cost to start: $250K
How many people on the team: 25
Sorav Jain started echoVME Digital, an award-winning digital marketing agency in Chennai, serving top clients for over a decade, and Digital Scholar, India's first agency-styled digital marketing training institute, which has grown to over 100,000 students in under a decade.
14. Hustle Got Real ($300K/year)
Miguel Pieras, the founder of Hustle Got Real, came up with the idea for his business after taking a course on Udemy about dropshipping on eBay. He quickly set up his own eBay store and sold his first item within a week. However, he faced the challenge of ensuring that the products he sold were always available and at the right price. This inspired him to create an automated system, which became the foundation for Hustle Got Real, allowing individuals and businesses to sell online without owning any stock.
How much money it makes: $300K/year
How much did it cost to start: $200
How many people on the team: 6
Founder of Hustle Got Real shares how he turned a side hustle into a business generating $18,000/month with over 15,000 customers in 25+ countries, and offers insight into the process of designing, prototyping, and launching a successful e-commerce software tool.
15. The Savvy Couple ($240K/year)
Kelan and Brittany Kline started their personal finance blog, The Savvy Couple, over three years ago with the mission of helping families find financial freedom. Through their blog, digital workbooks, and flagship course, they have helped thousands of families budget, pay off debt, and make money online. They are on track to make over $250,000 this year alone and have created products and services to solve their readers' biggest problems.
How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 2
Learn how one couple created a successful personal finance blog, The Savvy Couple, that now makes over $20,000 per month and has sold thousands of digital workbooks and courses, by focusing on purposeful content and optimizing their ROI with efficient time management.
16. Whisked Away Surprise Travel ($180K/year)
Charlotte Curry McGhee, founder of Whisked Away Surprise Travel, came up with the idea while on a weekend trip in Savannah, GA. As a passionate trip planner, she realized that she could turn it into a business and provide stress-free surprise trips for clients who couldn't decide where to go. After researching and finding inspiration in a similar company, she launched Whisked Away and has seen exponential revenue growth since then.
How much money it makes: $180K/year
How many people on the team: 1
Whisked Away Surprise Travel is a curated travel service for clients overwhelmed by the planning process, with revenue growth exponentially increasing each year since its launch in March 2017.
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17. Tracie Fobes ($120K/year)
Tracie Fobes started her blogging education and coaching business after successfully monetizing and selling her first site for six figures. Realizing that she had valuable knowledge to offer other bloggers, she created a course to help them with printable products and priced it affordably for her target market. By showing up every day and providing value to her customers, Tracie has been able to attract and retain a loyal following, resulting in continued growth and success for her business.
How much money it makes: $120K/year
How much did it cost to start: $150
How many people on the team: 0
Learn how Tracie Fobes built a blogging education and coaching business that now brings in over $10,000 per month through her products and how she launched it to success through offering value, listening to her audience, and consistent effort.
18. Boutique Rye ($120K/year)
Gia, the founder of Boutique Rye, came up with the idea for her online women's clothing and accessories boutique when she got pregnant with her son and realized she didn't want to teach forever. After working at a local boutique and loving every minute of it, she decided to start her own online business to allow her to stay home with her son. Through live sales on Facebook and giveaways, she organically grew her customer base to over 3,200 people.
How much money it makes: $120K/year
How many people on the team: 0
Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.
19. Katie Goes Platinum ($72K/year)
Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.
How much money it makes: $72K/year
How much did it cost to start: $500
How many people on the team: 1
Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.
20. HelpStay ($48K/year)
After working in various roles in the IT industry, Shay Gleeson had a passion for travel and noticed that many backpacker hostels offered free accommodation in exchange for help. He decided to create HelpStay, a subscription-based volunteering platform that connects travelers with hosts who need assistance. Since its launch in 2014, HelpStay has generated an average monthly recurring revenue of $4,000 and has built a community of travelers who can explore the world with purpose.
How much money it makes: $48K/year
How many people on the team: 3
This case study details the success of HelpStay, a subscription-based volunteering platform, which currently has an MRR averaging approximately USD $4,000 and has utilized a Facebook group as a low-cost source of both traffic and paid signups.
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21. Markeko ($48K/year)
Diego launched Markeko after realizing the lack of content and study guides for the Facebook Blueprint Certification exams. He initially created a free study guide and shared it in a Facebook group, which gained traction and validation for his idea. With a meager investment of $150, Diego built a thriving community and monetized his blog, generating $4K a month in revenue while still working a full-time job. He has ambitious plans to grow the business and increase revenue to $10K per month.
How much money it makes: $48K/year
How many people on the team: 1
Diego launched Markeko, a blog helping people pass Facebook Blueprint Certification exams, generating $4K a month and having a community of over 11K members, using a lean launch strategy and focusing on building and retaining a community.
22. letsworkremotely ($12K/year)
Steven Lin, co-founder of letsworkremotely, was a bored 19-year-old college student looking for a challenge when he stumbled upon the idea of creating a Facebook group for remote job postings. Realizing the value of his community, he expanded the concept and partnered with co-founder Ciaran Redmond to create the largest remote community with multiple remote job/digital nomad Facebook groups, growing at a rate of 100 people per week. They now plan to focus on monetization and differentiate themselves from other remote job board sites.
How much money it makes: $12K/year
How many people on the team: 0
Let's Work Remotely, co-founded by Steven Lin, has built the largest remote community possible with over 100,000 members, including four Facebook groups with engagement from over 60% of members, growing at a rate of 100 members per week and ranked in the top 0.1% of websites in the world, with plans to monetize the platform through a freemium job posting model.
