5 Tips For Starting A Successful Decorative Pillow Business (2024)

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a decorative pillow business:

#1: Tracey Wallace, founder of Doris Sleep:

We chatted with with Tracey, founder of Doris Sleep ($10K/month). In our interview, Tracey says:

Not all days will be winners in the beginning, but you are building something. You are breathing life into something. That takes time. That takes focus. That takes work. Give it everything you have!

Additionally:

Look for other channels and opportunities. Cost of customer acquisition is so high on Facebook and Google right now. What else could you be doing to start small, grow an audience and loyalty, and win customers without the high price tag?

Read the full interview ➜

#2: Danielle Oakey, founder of Danielle Oakey Shop:

We chatted with with Danielle, founder of Danielle Oakey Shop ($45K/month). In our interview, Danielle says:

Work on your business every single day. Even if it is the smallest addition, these small improvements will slowly add up to something better.

Read the full interview ➜

#3: Danielle Oakey, founder of Danielle Oakey Shop:

We chatted with with Danielle, founder of Danielle Oakey Shop ($45K/month). In our interview, Danielle says:

Building a business has taught me more than I could ever have imagined. I have learned a lot in regards to working with people and setting proper expectations from the beginning. Whether it was an with an employee or a fabric company, I learned that being upfront with expectations is very important.

Additionally:

I think that in order to be successful on Instagram, you need to provide your followers with more than just a product. In my opinion, allowing them to see your journey, celebrate your successes, and participate in your growth is key.

Read the full interview ➜

Part of

Starting A Decorative Pillow Business: Everything You Need To Know

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