Business Idea

Start A Decorative Pillow Business

About

Starting a decorative pillow business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell decorative pillows, or selling decorative pillows online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a decorative pillow business ➜

Key stats

market size
$15.6B
revenue (monthly)
$27.5K
starting costs
$33.1K
gross margin
35%
time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Side project

About

Starting a decorative pillow business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell decorative pillows, or selling decorative pillows online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a decorative pillow business ➜

Key stats

market size
$15.6B
revenue (monthly)
$27.5K
starting costs
$33.1K
gross margin
35%

 

time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $6,000
Inventory Expenses $350 $8,000
Training & Education Expenses $0 $1,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $50
Total Startup Costs $6,892 $59,244

Successful Businesses

Business URL Rank
News Talk WBAP-AM wbap.com #149,894
Classic Home classichome.com #343,039
Mostly Pillows mostlypillows.com #420,997
Bolé Road Textiles boleroadtextiles.com #460,999
Hotel Pillows, Down Pillows, Hotel Bedding, Comforters & Hotel Pillow Collections from Pillows.com pillows.com #541,337
Welcome to MyEvergreen: Flags & Garden Décor, Indoor Décor, Sports Merchandise & More myevergreen.com #618,513
D.V. KAP Home dvkap.com #905,910
Pillows by Dezign pillowsbydezign.com #981,806
Simply Cushions simplycushions.com.au #998,085
Window Treatments Orange County, CA draperyworks.com #998,941
Shop House of Nomad shophouseofnomad.com #1,058,914

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a decorative pillow business costs significantly less money than most businesses, ranging anywhere from 6,892 to 59,244.
Rewarding work Starting a decorative pillow business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your decorative pillow business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Quick build time The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.
Cons Description
Crowded Space Competition is high when it comes to your decorative pillow business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your decorative pillow business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.
No safety net Typically, as a decorative pillow business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a decorative pillow business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to decorative pillow business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.