Dance Apparel Brand

2 Dance Apparel Brand Success Stories [2025]

•

Updated: April 15th, 2025

The dance apparel industry is a great opportunity if you love to dance or just have a passion for fashion.

Dancewear includes dance costumes that are worn specifically for dance practice or events. Generally, this type of clothing includes skirts, tights, arm warmers, belts, dance shoes, legwarmers, and leotards.

In this list, you'll find real-world dance apparel brand success stories and very profitable examples of starting a dance apparel brand that makes money.

1. Faerie's Dance ($204K/year)

Adrienne, the founder and CEO of Faerie's Dance, came up with the idea for her sustainable fashion business after struggling to find eco-friendly clothing for herself. Recognizing the lack of options in the market, she decided to create an online store that brings together the best eco-brands in one place. The business has since grown, with organic cotton bras becoming their signature product, and they now generate an annual revenue of $65k - $75k.

How much money it makes: $204K/year
How much did it cost to start: $50K
How many people on the team: 2

My Path To Reduce My Ecological Footprint Led Me To Start A $204K/Year Eco-Friendly Fashion Company

This eco-fashion case study showcases a sustainable clothing company that generates an adjusted gross income ranging between $65k - $75k per year and has over 13,000 newsletter subscribers, predominantly focused on ethical, eco-friendly clothing, lingerie, jewelry, and accessories.

Read this case study

Read by 3,243 founders

2. Dance Dress Couture ($96K/year)

Duffy Betterton and her business partner, Debi Camp, started Dance Dress Couture after realizing the demand for ballroom dance dresses while competing as amateur dancers. After successfully selling dresses through their website and traveling to competitions, they had the idea to launch The Ballroom Box, a subscription service for ballroom dancers. They tested the idea with a small run of Christmas gift boxes and officially launched in July 2020, steadily growing their subscriber base and expanding their offerings.

How much money it makes: $96K/year
How much did it cost to start: $250
How many people on the team: 0

How We Started A Niche Business For Ballroom Dancers And Pivoted When Our Industry Shut Down

Learn how Dance Dress Couture launched The Ballroom Box, a quarterly subscription box targeted to the ballroom competitive industry, and grew it to double the number of subscribers with each box released, while also providing tips on attracting and retaining customers.

Read this case study

Read by 7,676 founders