8 Dance Apparel Brand Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Dance Apparel Brand

The dance apparel industry is a great opportunity if you love to dance or just have a passion for fashion.

Dancewear includes dance costumes that are worn specifically for dance practice or events. Generally, this type of clothing includes skirts, tights, arm warmers, belts, dance shoes, legwarmers, and leotards.

Here are some real life success stories of starting a dance apparel brand:

1. Dance Dress Couture ($96K/year)

Duffy Betterton and her business partner, Debi Camp, started Dance Dress Couture after realizing the demand for ballroom dance dresses while competing as amateur dancers. After successfully selling dresses through their website and traveling to competitions, they had the idea to launch The Ballroom Box, a subscription service for ballroom dancers. They tested the idea with a small run of Christmas gift boxes and officially launched in July 2020, steadily growing their subscriber base and expanding their offerings.

How much they make: $96K/year
How much did it cost to start: $250
Current team size: 0

How We Started A Niche Business For Ballroom Dancers And Pivoted When Our Industry Shut Down

Learn how Dance Dress Couture launched The Ballroom Box, a quarterly subscription box targeted to the ballroom competitive industry, and grew it to double the number of subscribers with each box released, while also providing tips on attracting and retaining customers.

About

Duffy started Dance Dress Couture over 8 years ago

Revenue

Duffy grew the business to $8K/month

Costs

It cost Duffy $250 to start the business

Read this case study

Read by 6,743 founders

2. Faerie's Dance ($204K/year)

Adrienne, the founder and CEO of Faerie's Dance, came up with the idea for her sustainable fashion business after struggling to find eco-friendly clothing for herself. Recognizing the lack of options in the market, she decided to create an online store that brings together the best eco-brands in one place. The business has since grown, with organic cotton bras becoming their signature product, and they now generate an annual revenue of $65k - $75k.

How much they make: $204K/year
How much did it cost to start: $50K
Current team size: 2

My Path To Reduce My Ecological Footprint Led Me To Start A $204K/Year Eco-Friendly Fashion Company

This eco-fashion case study showcases a sustainable clothing company that generates an adjusted gross income ranging between $65k - $75k per year and has over 13,000 newsletter subscribers, predominantly focused on ethical, eco-friendly clothing, lingerie, jewelry, and accessories.

About

Adrienne started Faerie's Dance over 18 years ago

Revenue

Adrienne grew the business to $17K/month

Costs

It cost Adrienne $50000 to start the business

Read this case study

Read by 2,270 founders

So... can you actually make money with a dance apparel brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Dance Apparel Brand: Everything You Need To Know

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5. Capezio

Capezio® - Dancewear Store ✅Free Shipping On Orders $75 + ✅Up 30-day Return ✅Gift Cards

Where they're located: San Diego, California, USA
Website traffic: 140K/month

So... can you actually make money with a dance apparel brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Discount Dance

Biggest dancewear mega store offering brand dance and ballet shoes, dance clothing, recital costumes, dance tights. Shop all pointe shoe brands and dance wear at the lowest price.

Where they're located: Los Angeles, California, USA
Website traffic: 510K/month

8. Dance Wear Solutions

Shop the latest dancewear and top-rated leotards, jazz, tap and ballet shoes, hip-hop apparel, lyrical dresses, and tights at great prices + free shipping!

Where they're located: Phoenix, Arizona, USA
Website traffic: 340K/month