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7 Cooler Business Success Stories [2023]

7 Cooler Business Success Stories [2023]
Start A Cooler Business

Some beverages taste better when served chilled or cooler than the room temperature. Thus, most people invest in a cooler.

To start a cooler business, first, decide the niche, A drinks cooler can be a portable container or installed on-premises. Then, define the target market and research their pain points. A cooler business can focus on brewers, retail shops, or end consumers.

Regardless of the target customers, you must ensure a unique product design and quality materials to attract customers and beat the competition.

Here are some real life success stories of starting a cooler business:

1. BrüMate ($144M/year)

Dylan Jacob (from Denver, Colorado, USA) started BrüMate over 7 years ago.

$12M / month
1 founders / 57 employees
Denver, Colorado, USA

Case Study

Hello, my name is Dylan Jacob and I am the founder of BruMate, AKA, The Dehydration Company. We are a unique insulated drinkware brand with a sole focus on the adult beverage community.

I launched our first product line in November 2016. We did $250,000 in sales from November-December 2016, 2.1M in sales in 2017, and we are now doing over 1.1M/mo in sales, in over 1000 retailers nationwide, and are on track to do 20M this year with roughly 35-45% bottom line depending on our ad-spend.


2. COOLERSbyU ($300K/year)

Garrett Barretta (from Fort Lee, NJ, USA) started COOLERSbyU ago.

$25K / month
2 founders / 0 employees

Case Study

Hi, my name is Garrett Barretta and I started COOLERSbyU four years ago shortly after graduating college at the University of Delaware (Go Blue Hens!). COOLERSbyU sells paintable coolers and accessories that make it easy to customize your cooler.

We started by offering our 26.4qt Paintable Cooler and quickly expanded into Acrylic Paints, Paint Brushes, Bottle Openers, Sealer, Stickers, and more! The majority of our customers are college students involved in fraternities and sororities who are painting coolers for Greek life events like formals and away weekends, as well as individuals interested in crafting and DIY. In these past four years, I am proud to say my business has grown from a few thousand dollars a month, to an average of over $25k per month.


Learn more about starting a cooler business:

Where to start?

-> How to start a cooler business?
-> How much does it cost to start a cooler business?
-> Pros and cons of a cooler business

Need inspiration?

-> Examples of established cooler business
-> Marketing ideas for a cooler business

Other resources

-> Cooler business tips

4. BrüMate

Say goodbye to warm alcohol forever. Shop our collection of can coolers and insulated tumblers designed to keep your drinks the perfect temperature while you’re on the go.

  • Estimated revenue: $12M/month
  • Website traffic: 990K/month
  • Business rank: #46.8K

Check out their full website ➜

5. Noctua.at

Designed in Austria, Noctua's premium cooling components are renowned for their superb quietness, exceptional performance and thoroughgoing quality.

  • Website traffic: 670K/month
  • Business rank: #66.9K

Check out their full website ➜

6. KPS Global®

We are the industry-leading manufacturer of insulated panel systems, supplier of aftermarket parts/replacement equipment and provider of installation services.

  • Business rank: #253K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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